du gives Filipino expats even more reasons to smile

International calls to any number in the Philippines just got even lower with du

Dubai, UAE, 22 June 2015: With the aim of always adding life to life, du has reduced the international calling rates for its Filipino customers to just 36 fils per minute – to any number in the Philippines. In line with its mission to add even more value to your dirham, du is giving customers with family and friends in the Philippines highly competitive calling rates from the UAE.  

The announcement represents an extension to the recently announced Kabayan offer by du, which is part of the company’s ongoing initiatives aimed at connecting loved ones from various communities living in the UAE. Current Kabayan subscribers will automatically benefit from the special calling rates, thus adding value to the lives of its customers by giving them the opportunity to call home more frequently and giving them more reasons to smile.

“At du, we are putting smiles on the faces of our valued customers by adapting our products and services in ways that add life-to-life. Enabling the Filipino community to connect with home more often contributes to the happiness of the community,” said Fahad Al Hassawi, Chief Commercial Officer, du. “The Filipino community forms an important demographic in the UAE, and as a brand that truly cares, we have decided to reduce our calling rates to any network in the Philippines from 45 to 36 fils per minute. Initiatives like these enable du to further approach the smart city vision, one in which the happiness of its people is vital.” 

For just AED 1 call setup fee, du customers can enjoy calls to the Philippines for the low amount of AED 0.36/minute. To activate the lowest calling rate option simply dial *135*71# and choose option 1.