Pandora Introduces New Charm in Support of Unicef to Help Young Minds Shine Bright

Pandora introduces its new limited edition Lightbulb dangle charm, a continuation of its Charms for change initiative in support of UNICEF. The glow-in-the-dark charm has been designed to represent a brighter future and to celebrate the potential of every young person worldwide, with AED 60 from each charm sold donated to UNICEF.

The Pandora for UNICEF charm is made with blue glow-in-the-dark glass, reflecting light all day and night, and symbolising that every child can let their potential shine.

Marissa Saretsky, Director of Corporate Sustainability comments: “We all have a role to play in empowering the young minds of the next generation. Proceeds from this charm will help UNICEF provide young people and children all around the world with opportunities to learn and shine bright.”

Pandora is supporting UNICEF’s work across the world to help provide children and young people with opportunities to learn, express themselves and find work in the future. Through Charms for change and other initiatives, Pandora and its fans have so far donated $6.2 million for UNICEF and their important work, which has contributed to UNICEF reaching 17 million girls and boys to date.

With support from Pandora, UNICEF has for example trained tutors and educators in Guatemala in communication strategies and using technology to overcome educational barriers further brought on by confinement during the pandemic. In China, Pandora’s funding went to support UNICEF’s project to train school PE teachers, who then helped over 336,000 students in 500 rural schools to better enjoy and develop through sports. Another 120,000 students and 6,000 teachers have benefitted from UNICEF’s Social and Emotional Learning resources and support in China. And in Nepal, Pandora is supporting UNICEF’s initiatives to help vulnerable children and adolescents develop skills and create change not only in their own lives, but also in their communities.

AED 60 from every purchase of the Lightbulb dangle charm is donated to UNICEF’s programmes around the world, allowing Pandora fans to show their support for UNICEF and its core work in ensuring every child not only survives, but also thrives.

Join the conversation and show support: #PandoraforUNICEF with #Charmsforchange