Soft, flushed, glowing, and effortlessly romantic — Soft Girl Makeup has been making waves on social media since the beginning of the year, and all signs point to the trend continuing well into 2026. Defined by a delicate, feminine approach to beauty, this viral aesthetic celebrates radiant skin, blush-forward cheeks, luminous highlights, and softly enhanced lips. At its heart, Soft Girl Makeup is about balance: perfected yet breathable skin, blush-forward cheeks, glow that looks lit-from-within, and lips that feel natural and hydrated. And at Benefit Cosmetics, we have all the must-haves to create the ultimate Soft Girl look — effortlessly. The Soft Girl Base The Soft Girl base is all about skin that looks smooth, breathable, and naturally ......
Beauty lovers are taking a nostalgic scroll down memory lane — and we’re here for it! The viral “2016 vs 2026 makeup” trend has taken over social feeds, spotlighting just how much our beauty routines (and brow philosophies) have evolved over the last decade. At Benefit Cosmetics, we love seeing how makeup trends shift — and how our iconic products continue to adapt to every era, every face, and every vibe. 2016 Makeup: Bold, Sculpted & Unapologetic In 2016, makeup was unapologetically bold. Brows were structured, cheekbones were sculpted, and glow was anything but subtle — and Benefit was right at the heart of it all. Brows were full, defined, and perfectly polished with Brow Zings Eyebrow Shaping Kit — a true cult favorite of ......
January 14, 2025 – SHEGLAM proudly unveils its latest lip essential: Silk Slip Lip Oil Balm, a modern hybrid designed to meet the everyday beauty needs of the GCC consumer. Created for effortless wear and all-day comfort, Silk Slip Lip Oil Balm combines the nourishment of a lip balm with the glossy payoff of a lip oil. The formula melts seamlessly onto the lips, delivering a juicy hint of color, a silky-smooth finish, and lasting hydration, without any sticky ......
Dubai, United Arab Emirates, 19th January 2026: The global fragrance house Fragrance World marked a historic milestone as it celebrated its presence in more than 150 countries with a grand opening ceremony at Expo City Dubai. The journey of Fragrance World traces back to 1988, when its Founder and Chairman, Poland Moosa, established his first company, Al Ghuroob, in Dubai. What began as a small entrepreneurial venture later evolved into a powerful foundation for a global fragrance ......
At Benefit Cosmetics, pores are our thing. From primers to skincare, we've built our expertise around one mission: making pores look their absolute best. Introducing The POREfessional Degunker, the latest launch to join our iconic Pore Care Family, designed to remove impurities, target blackheads, and visibly clear pores for instantly satisfying results you can see. This innovative two-step blackhead & pore cleansing system combines an alkaline pH ......
Glitz and glam is more than a look—it's a holiday state of mind. It's radiant skin that looks flawless under festive lights, eyes that shimmer with every movement, and a bold lip that instantly elevates your confidence. This season is all about embracing high-impact beauty with feel-good formulas that last as long as the celebrations do. A Flawless Canvas for the Spotlight Glitz and glam start with skin that looks smooth, perfected, and ready for its close-up. Use ......
The '90s called...and we picked up immediately. At Benefit Cosmetics, we're forever living for a trend comeback, and this season's viral obsession—the iconic 90's makeup look—is officially back in full swing. Think matte skin, skinny brows, shimmery lids, and the dreamiest nude lips. And because we're always one step (and one brow pencil) ahead, we've got every product you need to recreate the decade's most nostalgic glam—with a Benefit ......
Step aside — the King Kylie era is officially back, and socials are living for the full, sculpted, ultra-snatched brow moment. And guess what? Kylie Jenner herself has been spotted using Benefit Cosmetics products to create the brow look everyone is recreating. As the global brow authority (and your forever beauty bestie), we're here with the official routine on how to achieve the trend that's taking over your feeds. STEP 1: The ......
SHEGLAM invites beauty lovers across the GCC to step into a new hair universe with the regional launch of SHEGLAM Hair, its newest category dedicated to empowering self-expression through trend-driven styling tools and innovative hair essentials. Now officially available across Saudi Arabia, the UAE, Qatar, Kuwait, Bahrain, and Oman, the line brings professional-grade performance, intuitive design, and everyday creativity to consumers across the region. Their extensive ......
TikTok's latest obsession? The Cold Girl makeup look—soft, flushed, frosty, and perfectly winter-ready. And because Benefit Cosmetics is always ahead of the trend, we've curated the ultimate lineup to help you recreate that "just stepped out into the December chill" glow. Think glistening skin, pinky cheeks, and naturally effortless beauty that keeps up with colder weather. Brows on a Winter Breeze For that feathery, brushed-up brow effect essential to the Cold ......
Celebrating 74 Years of Craftsmanship, Heritage & Innovation Dubai, United Arab Emirates – November 27, 2025: This UAE National Day, Ajmal Perfumes pays tribute to a nation that transformed dreams into reality through courage, unity, and an enduring vision. As the UAE proudly marks its 54th National Day, Ajmal Perfumes reflects on its own journey, one deeply intertwined with the country’s evolution and inspired by its remarkable spirit. For 74 years, Ajmal ......
Photocaption: Mojawhraty by Malabar, the exclusive Arabic jewellery retail concept from Malabar Gold & Diamonds, has launched its 8th showroom in the GCC at Zahia City Centre, Sharjah. The showroom was inaugurated by Chairman of Ajman Ruler’s Court and Ajman Royal Family Member, His Excellency Sheikh Dr. Majid bin Saeed Al Nuaimi, in the presence of Mr. Abdul Salam K.P, Vice Chairman of Malabar Group; Mr. Shamlal Ahamed, MD-International Operations, Malabar Gold & Diamonds; Mr. Sherif Abdelmonem Meligy Hassanin, Business Head of Arabic Value Chain; Mr. Mayankutty C, Senior Director of Malabar Group; Mr. Nishad AK, Malabar Group Executive Director; Mr. Abdul Majeed, Director of Malabar Group; Mr. Faisal AK, Head of Manufacturing at Malabar Gold & ......
Set in the heart of Göltürkbükü, Maxx Royal Bodrum Resort offers a new standard of luxury on the Aegean. With signature service, refined design, and breathtaking coastal views, the resort turns every stay into an exceptional, unforgettable experience. Set on a pristine peninsula in Göltürkbükü, Maxx Royal Bodrum Resort introduces a new expression of luxury living, seamlessly blending refined design, nature and world-class experiences. Framed by the mesmerising blues of the Aegean, the resort offers an elevated holiday concept shaped by exceptional service, contemporary elegance and the signature Maxx Inclusive approach. Developed with deep respect for its natural surroundings, the resort’s landscape was meticulously curated using select flora from Türkiye, Italy ......
Aniketh Ramakrishnan Nair, a 9-year old Indian school boy residing in the UAE, was the lucky winner of 1 kilo gold in the biggest gold promotion of the season organised by Dubai Jewellery Group as part of the Dubai Shopping Festival (DSF) 2025-26. The life‑changing prize, worth over AED half a million, was awarded recently, adding yet another heart‑warming story to DSF’s tradition of creating unforgettable moments for residents and visitors. The winning coupon was issued ......
Photo caption: Malabar Gold & Diamonds' new flagship concept showroom & 17th outlet in Abu Dhabi at Hamdan Street, was inaugurated by brand ambassador of Malabar Gold & Diamonds and Bollywood icon, Kareena Kapoor Khan. Mr. Abdul Salam K.P, Vice Chairman of Malabar Group; Mr. Shamlal Ahamed, MD-International Operations, Malabar Gold & Diamonds; Mr. Nishad AK, Malabar Group Executive Director; Mr. Abdul Majeed, Director of Malabar Group; Mr. Faisal AK, Head of ......
Gold is all set to surpass the significant milestone of $5,000 per ounce, underscoring its reputation as a reliably appreciating tangible store of value. Its momentum highlights a familiar reality: across centuries, market cycles, and global shifts, gold has consistently safeguarded and expanded wealth. Recent movements across major markets highlight this accelerating performance. From January 2025 to January 2026, gold prices surged more than 90% in the UAE and 106% in India, a clear ......
"There's a woman who can do it all inside each of us — a woman who is entrepreneurial, intelligent, poised, healthy, and social. That woman is you, that woman is me, and that woman is MAX&Co." – Sami Miró MAX&Co. is delighted to announce the latest chapter in its &Co.llaboration series – in which designers and artist are invited to collaborate on limited-edition ......
22nd January 2026, Dubai, UAE – One of the world’s most recognizable cultural icons, Shah Rukh Khan, is to receive the “Global Style Icon” award at Dubai Mall Global Fashion Awards, cementing the event as a centerpiece of Dubai Mall Festival of Fashion. Taking place from 29–30 January 2026, Dubai Mall Festival of Fashion is a landmark fashion takeover of the world’s most visited mall, bringing together fashion, culture and global influence ......
Dubai, UAE, January 2026: Oris is proud to unveil the Yangtze Jiangtun Limited Edition, a purpose driven timepiece created in partnership with the Changjiang Conservation Foundation to support the protection of the critically endangered Yangtze finless porpoise. This release embodies Oris’s enduring dedication to both the planet and the art of Swiss watchmaking. The Yangtze finless porpoise, locally known as Jiangtun, is the last remaining freshwater cetacean in China and a treasured ......
A new EVO edition in titanium with an aquamarine dial plate, now sporting flyback chronographs and a tilted dial for the time The quick facts The LM Sequential EVO, released in 2022, was MB&Fs’ first chronograph and 20th calibre; it featured significant technical innovations and an unprecedented combination of timing modes thanks to its “Twinverter” binary switch: independent timing, split-second, cumulative and lap-timer modes. It won that same year the GPHG ......
Celebrating the Arrival of Stranger Things Season 5 with Exclusive Limited-Edition Timepieces Casio Middle East and Africa is thrilled to announce the availability of a brand-new limited-edition collaboration with the globally acclaimed Netflix series “Stranger Things.” This marks the second special partnership between CASIO and the hit supernatural mystery franchise, arriving just in time to celebrate the release of Season 5, the final chapter of the series. The collection ......
Photocaption: Malabar Gold & Diamonds has launched its 9th and flagship showroom in Malaysia at Bangsar, Kuala Lumpur. The new standalone showroom, situated in one of the city's most prestigious neighborhoods, was inaugurated on 17th January 2026 by Yang Mulia Tengku Dato' Dr. Hishammuddin Zaizi bin Y.A.M. Tengku Bendahara Azman Shah Alhaj, a member of the Selangor Royal Family together with Yang Berbahagia Datin Hezeita bte Mohd. Hafidz and Datuk Bahria, Deputy ......
New Year. New hopes. New dreams. Yet what truly matters is staying true to yourself—true to who you really are. Pomellato embodies this belief. Rooted in its heritage and unwavering vision, the Maison pays tribute to what has always defined its essence: vibrant color, iconic chains, and jewelry designed to empower women. Light carves shadows. Darkness reveals brilliance. In this interplay of contrast, Pomellato unveils a new creative vision—one that pays tribute to the House’s ......
In-line with the UAE’s declaration of 2025 as the Year of Community, Mercato Mall opened its heart and doors to a very special group of visitors. People of Determination from the Senses Day Care Center for Special Needs were welcomed for a joyful day filled with laughter, entertainment, and unforgettable moments. As part of the Dubai Summer Surprises festivities, the children were treated to one of the season’s most delightful performances — the International Comedy Circus. Their faces lit up with wonder and excitement as they watched the talented performers bring the stage to life. For many, it was a rare moment of pure joy, and their heartfelt laughter echoed through the mall, touching the hearts of all who witnessed it. To make the day even more ......read more
SHEGLAM dives into the digital depths with a collection inspired by The Matrix™ Resurrections, a world where illusion flickers and style cuts through the static. Charged with iconic references and futuristic finishes, each product is made for those who glam like they’ve already hacked the system. The Matrix Resurrections | SHEGLAM Collection is a limited-edition collaboration that rolls out a bold aesthetic to captivate long-time fans and invite a new generation to enter the code and create their own beauty reality. Plug into The Prophecy Palette’s eight electrifying shadows and download a full glam update straight to your lids. Featuring four matte shades boasting buttery, buildable intensity and four hyper-charged shimmers, this palette ......read more
A Swiss-Crafted, Tailored Approach to Unlocking Your Full Energy Potential Dubai, UAE, 25 July 2025: Nooria, the premium Swiss dietary supplement brand known for its clean, science-backed formulations, has officially launched its Personalized Supplement Program in the UAE. This innovative solution offers a tailor-made supplement plan designed to adapt to each user’s individual lifestyle, and health goals, whether it’s increasing physical energy, improving mental focus, reducing stress, or boosting immunity. As consumers are on the lookout for more customized solutions for their health routines, Nooria introduces a breakthrough experience that fuses scientific precision with natural, plant-based ingredients. Nooria also proudly offers Halal-certified products, including ......read more
We are thrilled to announce a special partnership with TOPSTRETCHING, the UAE's leading stretching and fitness studio. This exclusive collaboration brings self-care, joy and a unique fitness experience for all. Come & discover this dreamy partnership until the end of the year. 💕💕Join the movement!💕💕 Find your glow spot in TOPSTRETCHING Downtown Burj Vista & TOPGYM Palm Jumeirah. Explore our exclusive Post-Workout Glow Stations at both branches, fully stocked with Benefit's iconic bestsellers. These Glow Stations offer the perfect opportunity to discover Benefit products and create stunning makeup looks. Touch up, glow up & head out feeling fresh and flawless post workout. Once you've found your must-haves, snag them at our ......read more
Choose an all-day Trampoline & Ninja Course pass or a Soft Play pass each for just AED 149 and enjoy unlimited access to these zones all day. Plus, don’t miss the exciting mascot meet-and-greet for a perfect summer family outing! Dubai, August 4, 2025: Summer fun gets an exciting upgrade as Loco Bear, the ultimate indoor entertainment destination in Dubai, located at Al Qouz 2, has teamed up with Dubai Summer Surprises to roll out the Go Loco, Go Happy! campaign, bringing the iconic characters Modesh and Dana into the action and making every moment at Loco Bear an unforgettable adventure for kids and families alike. The campaign, part of the special Dubai Summer Surprises offers, kicked off on July 31st and will run through the end of the DSS season. As part of the offer, ......read more
Inspired by finding beauty in the broken, the brand-new range offers unpolished luxury, unraveling a deeper connection with the inner soul and outer being. Offering a still, uplifting, and lasting experience in a fast-paced fragrance world, ARMAF Perfumes, the UAE’s leading perfumers, add depth to fragrance wearing with the launch of Ombre D’Or and Perle D’Or. Rewriting olfactory scripts that have primarily focused on developing fragrances to convey confidence and occasion, ARMAF explores the uncharted by weaving in stories steeped in culture, connection, and celebration of being. Deeply rooted in the Japanese philosophy of Kintsugi, the two newly launched perfumes are built around a unique charm that explores different aspects of emotional states, where one is ......read more
Dubai United Arab Emirates, 4 August 2025: Dubai Summer Surprises (DSS) 2025 continues to bring the season’s biggest-ever savings for the Great Dubai Summer Sale (GDSS), including another packed-week of the incredible GDSS Daily Surprises running until 7 August. A brand-new, one-day only deal will continue to drop every single day at a different location, offering shoppers jaw-dropping discounts of up 90 per cent off across top brands in fashion, beauty, electronics, jewellery, and more. Organised by Dubai Festivals and Retail Establishment (DFRE), there’s no better time to shop smart and score big! Each surprise is revealed just 24 hours in advance on the Dubai Summer Surprises website, as well as @DubaiFestivals on Instagram and TikTok - so savvy shoppers are encouraged ......read more
This Dubai Summer Surprises, Mercato Mall transforms into a vibrant hub of comedy, circus magic, and thrilling shopping rewards! Back by popular demand, the International Comedy Circus and Mantega Street Comedy Show are lighting up the mall with daily performances full of laughter, acrobatics, and jaw-dropping stunts – absolutely free for all visitors. Families can catch high-energy circus acts, hilarious street comedy performers, and a whirlwind of surprises every day throughout the festival. These exciting indoor shows bring the spirit of summer alive, offering the perfect blend of fun and entertainment for kids and adults alike. Adding to the excitement, Mercato’s giant indoor slide returns this summer—bigger, better, and now even faster. With the new Fast Track ......read more
For the first time in 22 years, work-life balance has overtaken salary as the most important factor when choosing a job, according to recent research. This shift highlights that achieving balance is no longer viewed as a luxury, but as a necessity for attracting and retaining top talent, especially in one of the world’s leading business hubs, Dubai. Dubai is fast-paced, career-driven, and relentlessly competitive. But that doesn’t mean a well-rounded life is out of reach. In fact, more professionals are finding that this futuristic city offers just the right blend of hustle and healing. From its world-class wellness centres to its focus on lifestyle-driven communities, Dubai is uniquely positioned to support a balanced, fulfilling routine. After a long day of closing ......read more
Dubai | July 30, 2025: Founded by a team of six like-minded entrepreneurs, Brand Studio Lifestyle Pvt. Ltd. has emerged as one of India’s most agile and fast-growing fashion houses—home to popular brands like Highlander, Tokyo Talkies. After making a strong mark in India’s fashion landscape, BRAND STUDIO LIFESTYLE is now entering the Middle East market through a strategic collaboration with Rapheal Lifestyle. As part of this expansion, the company is set to launch three mega stores on a single day—July 30, 2025 in the UAE. The stores at Sahara Centre and Mega Mall in Sharjah and BurJuman mall in Dubai will be inaugurated by Sanju Samson, cricketer and brand ambassador of Rapheal Lifestyle. These exciting flagship stores aim to attract fashion-forward consumers ......read more
It's time to embrace the summer with exciting looks that celebrate your natural beauty. Whether you're going for a dewy finish or a radiant glow, Benefit Cosmetics has everything you need to look and feel your best this season. With two fabulous options that combine our iconic products, you'll be turning heads and feeling fabulous all season long! Dewy Dream Embrace a fresh-faced glow with our Dew La La look! Start with the ultimate dewy skin using our beloved Dew La La, which hydrates and enhances your natural radiance. Add a pop of color to your cheeks and lips with the new Benetint Raspberry—a delightful burst of berry that brings youthful vibrancy to your complexion. To ......read more
As the beauty world embraces the playful and sun-kissed faux freckles trend, we are thrilled to share how you can achieve this effortlessly chic look using our iconic products. Whether you're aiming for a radiant glow or a soft flush, we have just the right tools to help you create that dreamy, sunlit effect! Radiant Sunkissed Glow Achieve a radiant, sun-kissed glow with Hoola Wave, Benefit's bestselling bronzer in a creamy balm form! For a natural finish that enhances your complexion beautifully. Infused with nourishing key ingredients like jojoba seed oil, shea butter, and avocado oil, Hoola Wave leaves your skin feeling soft, smooth, and perfectly conditioned. With 5 shades to choose from, you're sure to ......read more
Dubai, July 29 2025: Joyalukkas, one of the world’s largest jewellery retailers with over 175 showrooms across 11 countries, has partnered with Zoho to drive a large-scale digital transformation of its global retail operations. In the first phase, the company implemented Zoho’s Customer Experience Platform across more than 100 stores in India and 27 stores in UAE, unifying sales and service functions, centralising customer data and enhancing operational agility. The platform is also deployed across Joyalukkas’ 10 international markets, including the United Kingdom, United States, Singapore, and Malaysia. Powered by contextual intelligence, the platform enables ......read more
10 winners will each receive AED 20,000 Modesh Scholarship. Shop at any of the 23 participating malls for a chance to win. Dubai, UAE, July 29: As the summer winds down and students gear up for the new school year, Shop & Win Rewards is making the transition anything but ordinary. This Back-to-School season, shoppers have the opportunity to win big with a thrilling AED 200,000 cash prize raffle. As part of the 2025 Dubai Summer Surprises (DSS), this promotion goes beyond school preparation, delivering a season packed with exciting prizes and memorable shopping experiences. Kicking off on August 6th and continuing until the 26th, families across Dubai can join the celebration of this city-wide retail campaign by shopping at any of the 23 participating malls ......read more
Subtlety is taking a backseat with SHEGLAM’s latest brainchild, the new SHEGLAM Lashlighter Up & Out Mascara. Much like your favorite school highlighter, this electric-colored tube is impossible to miss, and neither are your lashes once it’s on. Just one swipe and your eyes go from half-asleep to naturally luminous, as if you were wearing featherlight falsies. Far more than a lash coat, the Lashlighter lifts, lengthens and defines in one clean, clump-free go, creating that sculpted, wide-eyed effect usually reserved for backstage pros or lash techs. It’s especially flattering on deep-set eyes, where the formula works overtime to visibly lift and open up your gaze, giving you that fresh, fully-awake look (even if your sleep schedule says ......read more
AX&Co. is thrilled to announce the latest chapter in its &Co.llaboration series for AW25, created with artist Pietro Terzini: HERE WE GO AGAIN. This is the second time that MAX&Co. has joined forces with multi-disciplinary Milan-based creative Terzini, who is renowned for his uplifting, insightful, witty word art. HERE WE GO AGAIN is a reference not just to the second &Co.llaboration, but also to Terzini’s personal inspiration. A deeply individual collection for the artist, his jumping off point for the capsule is his personal passion for hip-hop and streetwear, a world he fell in love with in the early 2000s. Influenced by the world of music and film, Terzini draws on archetypes of Americana – denim, bomber jackets, flannel shirts, ......read more
Running from 1 to 31 August during Dubai Summer Surprises 2025, the month-long citywide exclusive experience invites diners to enjoy specially curated dishes priced at just AED 10 at more than 190 unique restaurants spanning over 700 participating outlets across Dubai’s leading malls and dining hotspots Perfect for friends, families, and food lovers looking to explore new venues, try something different every day, and enjoy a value-packed summer with DSS Dubai, United Arab Emirates, 28 July 2025: A delicious new chapter in Dubai Summer Surprises (DSS) 2025 begins this August with the launch of DSS 10 Dirham Dish, the first-ever summer edition specially created to celebrate the city’s diverse culinary scene while delivering unbeatable value. Taking place from 1 to 31 ......read more
Hot weather, cold AC, surprise sunburns and iced coffee on loop. It's officially that time of year when your skin is begging for a drink. Luckily, the SHEGLAM skin hydration heroes have entered the chat with their high-performance, glow-boosting, bounce-inducing formulas. Whether you're melting under the midday sun or faking a breeze in front of your fan, here's how to stay dewy and delicious from sunrise to sundown. Let's start with the bounce. The SHEGLAM HydroSlime Primer has the kind of jelly-slime texture that feels like skincare ASMR, cooling, stretchy and instantly soothing on contact. But don't be fooled by the fun; this formula means business. It delivers up to 24 hours of hydration thanks to a mix of hyaluronic acid, ......read more
Diverse global lineup to showcase latest collections in the Middle East’s fashion capital Buyers Programme expanding regionally and internationally Germany, Netherlands, and Croatia join DFW for the first time Meta brings back Threads Talks with panels on AI, sustainability, consumer trends Dubai, UAE, 24 July 2025: Dubai Fashion Week (DFW) returns to Dubai Design District from 1-6 September 2025 with an exciting and expanded Spring/Summer 2026 edition that pushes the boundaries of fashion’s future while honouring cultural heritage and craftsmanship. Building on the success of its Fall/Winter showcase, this September edition continues to strengthen the event’s position as a global platform for creative expression, commercial opportunity, and ......read more
The summer buzz is far from over at Mercato Shopping Mall, where the magic of Dubai Summer Surprises (DSS) is still in full swing! As part of the citywide celebrations, Mercato continues to offer visitors an unforgettable summer experience packed with daily entertainment, family fun, and amazing rewards—all under one Italian-style roof. Back by popular demand, the electrifying African Circus is taking centre stage at Mercato, delighting audiences with jaw-dropping acrobatics, high-energy dance performances, and vibrant cultural showcases. Perfect for all ages, the free daily shows bring a dynamic mix of tradition and thrill, creating a truly unique indoor spectacle that keeps families coming back for more. But the entertainment doesn’t stop there. Mercato’s DSS ......read more
On the 56th anniversary of Apollo 11, OMEGA is remembering humankind's very first Moon landing, and the role that its Speedmaster watches played in that legendary mission. Biel/Bienne, Switzerland – July 22, 2025 History was made at 02:56 UTC on July 21st, 1969, when the first human steps were taken on the lunar surface. Commander Neil Armstrong and Lunar Module Pilot Buzz Aldrin spent just 2 hours and 36 minutes outside the spacecraft on the Moon's terrain, but their achievement left an everlasting imprint on the story of space exploration. For their mission, each astronaut was equipped with an OMEGA Speedmaster timepiece, and the watch can famously be seen on the wrist of Buzz Aldrin during his Moonwalk. To this day, the brand remains truly proud to have ......read more
Dubai, United Arab Emirates, 18 July 2025: Dubai Summer Surprises (DSS) 2025 is turning up the shopping thrill during its second dedicated retail season, the Great Dubai Summer Sale (GDSS), with the return of the eagerly awaited GDSS Daily Surprises. From 18 July to 7 August, a brand-new surprise deal drops from leading brands across the city for one-day only - valid at only one of their locations from 10am until stocks last. Organised by Dubai Festivals and Retail Establishment (DFRE), exclusive offers, incredible limited-time savings, and discounts as deep as 90 per cent off promise shoppers a daily dose of unbeatable deals from their favourite brands across fashion, beauty, electronics, home, and more. The Daily Surprises will be revealed only 24-hours in advance on the Dubai ......read more
DRESSED IN SUMMER WHITES Purpose-built for performance, the Tonda PF Sport Chronograph is powered by a high-frequency automatic movement, certified by the COSC (Contrôle Officiel Suisse des Chronomètres). Operating at 36,000 vibrations per hour, it ensures exceptional precision in short time measurements — leaving no room for error. Where the Tonda PF Sport Chronograph Sandstone could be perceived as a pure technical instrument, it has a very different facet to it; that of a refined and precious timepiece adorned with 18ct rose gold and a textured rubber strap named Tufo, inspired by Mediterranean rocks that are so unique in their hue. Its presence breathes the ease of serenity, the warmth of a South conducive to special moments. One can imagine the shores of Mare Nostrum, on ......read more
The mall to unveil significant new tenant openings, enhancing community offerings in healthcare, education, and family entertainment. Dubai, UAE – July 16, 2025 – Arabian Center, Dubai’s favorite community mall, is gearing up for an unforgettable Dubai Summer Surprises (DSS), promising an exciting array of attractions and rewards for its visitors. The mall will proudly launch "Forest Adventures," an immersive, eco-themed activation, for the upcoming DSS, joining its ongoing "Shop, Win & Drive" campaign offering shoppers great chances to win Nissan Magnite SUVs. These initiatives will be complemented by the eagerly anticipated opening of several new tenants, further solidifying Arabian Center's position as a premier community ......read more
Limited-time mega sale takes over more than 100 participating brands for one day only on 18 July from 10am to 10pm Save the date and plan a trip to any of the participating malls including Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me‘aisem, and My City Center Al Barsha Dubai, United Arab Emirates, 16 July 2025: Dubai Summer Surprises (DSS) 2025 is kicking off the season’s biggest discounts during its second dedicated retail season, the Great Dubai Summer Sale (GDSS), which launches in spectacular style with the eagerly awaited GDSS 12-Hour Sale on 18 July. For one day only, from 10am to 10pm, shoppers can dive into jaw-dropping discounts of up to 90 per cent off across Majid Al Futtaim malls - including Mall of the Emirates, City Centre ......read more
Celebrate the season with scents inspired by nature's most vibrant waterscapes Dubai, UAE – June 16th 2025: As the summer sun reaches its peak, House of Noya invites fragrance lovers on a sensory journey that captures the freedom, warmth, and wanderlust of the season. Acqua Collezione is a six-piece fragrance series that transports the senses across rivers, coastlines, and ancient waters, from the vibrant shores of the Mediterranean to the lush calm of the Amazon. Launched earlier this year, Acqua Collezione has become a standout expression of House of Noya's signature storytelling approach, where scent becomes a passport to distant landscapes and unforgettable moments. With bold compositions and a distinctly summery energy, the collection is a celebration of ......read more
This year, the school gates aren't just opening — they're welcoming a whole new vibe. Kids can't wait to get back to their crew, swap summer stories, and finally bring out the fresh fits, new gear, and school squad energy they've been hyping up all break. The buzz of the classroom, the thrill of recess, or that first proud page in a crisp new notebook; it's giving excitement, ambition, and major glow-ups. It's a season all about bold choices, fresh starts, and showing up authentically — a vibe our Senior Multimedia & Lifestyle Director, Rob, is passionate about leading. 'At Virgin Megastore, we're here to bring the energy, the trends, and the feel-good experiences that genuinely vibe with both Gen-Z and the new class on the ......read more
In a city that never stops chasing the next trend, finding a beauty salon Dubai residents truly trust can feel like a challenge. But if there’s one name that keeps popping up in conversations, it’s It’s Beauty Salon. Known for its striking interiors and reputation for flawless treatments, this spot has become a go-to for many women across Dubai and Abu Dhabi. But does it really live up to the buzz? To answer that, I took a deep dive into what keeps clients coming back, what makes this place tick, and why it might just be the salon you’ll keep on speed dial. The Word On The Street: Why It’s Beauty Salon Has A Loyal Following Walk into any of their branches, and the atmosphere hits you right away. Chic, polished, but not intimidating. Clients here ......read more
New FROGMAN Diver’s Watch with ISO 200m Water Resistance Dubai, July 14, 2025 — Casio Computer Co., Ltd. announced today the release of a new MR-G timepiece, adding to the flagship line of the G-SHOCK brand of shock-resistant watches. The design of the new MRG-BF1000RG, the latest timepiece in the FROGMAN line of divers’ watches, evokes the world’s largest frog — the goliath frog. The FROGMAN shock-resistant diver’s watch is known for its asymmetric design, crafted to allow unrestricted wrist movement underwater. The MRG-BF1000R, released in 2023, brought this unique form to life with a highly water-resistant titanium case. Its meticulous construction, including a polished finish down to the finest details, has earned it high praise. Building ......read more
Packing for a trip always comes down to one question: what can I bring that does more than one job and won’t take up half my makeup bag? The answer is Catrice’s Blushin’ Charm Multi Stick. This little gem is basically a glow-up in stick form. It’s highly pigmented, blends like a dream, and gives you buildable coverage that goes from barely-there to bold in a swipe. The best part? It leaves a soft, dewy finish that looks like you’ve just stepped off the beach. It’s the ultimate multitasker. Use it on cheeks, lips, even eyes, and it still won’t feel heavy. The formula is long-lasting, super easy to blend with your fingers, and stays put whether you’re sightseeing all day or dancing all night. Catrice made sure there’s a ......read more
Hourglass Partners with Iconic Actress, Eve Hewson, to Personify the Collection's Expressive Eye Looks Hourglass Cosmetics launches its latest eye collection, celebrating makeup as a form of self-expression. Featuring the expansion of the Curator Eyeshadow Palettes and the new Unlocked Instant Extensions Mascara in Espresso, the campaign is fronted by acclaimed actress Eve Hewson, who brings to life the personas of the Minimalist, Realist, and Futurist—each representing a distinct mood and identity. "Every Hourglass palette tells a story. As an actress, I find the ability to transform through makeup empowering," says Hewson. Curator Eyeshadow Palettes Each palette blends long-wearing, talc-free vegan shades curated around signature ......read more
Shopping just got a whole lot more rewarding for residents and visitors in Dubai! Mercato and Town Centre Jumeirah continue to delight shoppers with the ever-popular PrivilegePLUS rewards program, turning everyday purchases into exclusive perks, discounts — and unforgettable prizes. As part of our ongoing Save and Win campaign, we are thrilled to announce our latest lucky winners: Ms. Lamiya Mukadam – May Winner Mr. Jimmy Alejandro Ruiz Gonzales – June Winner Each walked away with fabulous rewards worth AED 15,000, thanks to the support of our valued partners: Spinneys, BinSina, Virgin Megastore, Royalty Clinic, Häagen-Dazs, Tavola, The Nail Spa, Marquee, Khan Al Kaser, Pots & Paints, The Fish Monger, and Prime Gourmet. Your Turn to ......read more
Dubai, UAE – July 09 2025: Whether you're chasing the sun in Bali, skiing in the Alps, or enjoying a cozy staycation in the UAE, great hair days should always travel with you. Meet Christophe Robin's curated collection of travel-sized essentials, all under 100ml and perfectly sized for your hand luggage, tote bag, or vanity pouch. Designed for on-the-go beauty lovers, these portable items help you fight frizz in the humidity, combat dryness in colder climates, refresh your scalp after city pollution, and keep your hair feeling healthy, nourished, and photo-ready wherever you land. Cleansing Purifying Scrub with Sea Salt (75ml) After long-haul flights, days at the beach, or strolling around the city, this gentle exfoliating scrub works wonders to cleanse the ......read more
From dazzling stage shows and musical parades to live entertainment and mega raffles for all ages, DSS 2025 turns every mall visit into a summer well spent Dubai, United Arab Emirates, 8 July 2025: Malls across Dubai are turning up the fun this Dubai Summer Surprises (DSS) 2025, inviting families, friends and fun-seekers of all ages to dive into a packed programme of live performances, thrilling activations, and spectacular prizes. Promising a summer well spent with something new and value-packed to experience every day, this year’s line-up of mall events and activations bring more energy, more entertainment, and more reasons to head to citywide shopping destinations until 31 August - anchored around three dedicated retail seasons for the first time ever, kicking off with Summer ......read more
Dubai United Arab Emirates - 8 July 2025 - In a heroic twist on one of Dubai’s most iconic landmarks, a diver from The Dubai Mall’s famed Waterfall Fountain has been transformed into Superman - complete with signature cape and emblem - to celebrate the regional release of the much-anticipated DC Studios film, Superman. Set within the world’s most visited destination, the installation is live ahead of the Superman local premiere at Reel Cinemas, Dubai Mall, where media and influencers will gather for an exclusive screening. Visitors are invited to look up, not only at the red-caped Diver but also at the Burj Khalifa, which will light up with a special Superman moment on Tuesday 8 July around 8pm. The Diver will remain in heroic form until 31 July. Superman will ......read more
Vacheron Constantin presents the Métiers d'Art Tribute to The Celestial, a series of 12 references each featuring a hand-guilloché and diamond-set dial dedicated to a zodiac constellation. Encased in 39mm 18K white gold set with baguette-cut blue sapphires, these watches are powered by the ultra-thin self-winding tourbillon Calibre 2160. Celebrating 270 years of artistic savoir-faire, the dials depict zodiac signs with hand-guilloché illustrations and brilliant-cut diamonds marking stars. The guilloché work alone takes about 16 hours per dial, while 96 baguette-cut sapphires totaling ~3.87 carats are set by hand over 27 hours, creating a seamless circle of light around the dial. The dial-making process involves eight meticulous steps, from sunburst finishing to diamond setting, ......read more
Since its foundation in 1936, Maison FRED has celebrated its radiant identity as The Sunshine Jeweler, channeling a distinctive passion for light, color, and contemporary elegance. In 2025, FRED unveils a new High Jewelry collection composed of 19 creations split across two captivating chapters: 1936 and Soleil d'Or Sunrise. These creations pay tribute to the Maison's founding values: boldness, freedom, and light, while reinterpreting them for today's collectors through vibrant stones, versatile designs, and signature motifs. 1936 The 1936 chapter honors the origins of the Maison and its visionary founder, Fred Samuel. Inspired by his early fascination with gemstones under the Argentine sun and his training about pearls and gemstones in Paris; Fred Samuel infused ......read more
This summer, Mercato is turning up the heat in the coolest way possible, offering visitors a vibrant escape filled with thrilling entertainment, laughter, and rewarding shopping experiences. Visitors to Mercato were wowed by the dazzling lineup of free daily circus shows, featuring the high-energy Roller Circus and the spellbinding Magic Mania Show. Families, children, and media guests alike were captivated by the world-class performances, with children laughing, gasping, and cheering in delight. The atmosphere was electric, making Mercato the ultimate summer hotspot for families looking to beat the heat with style and excitement. Adding to the thrill, Mercato’s legendary indoor slide made its much-anticipated return — bigger, better, and ......read more
Only-in-Dubai raffles and retail promotions offer shoppers across the city the chance to win incredible prizes all summer, from millions of Dirhams to luxury cars and gold in weekly draws Part of a refreshed calendar of three specially curated retail seasons - Summer Holiday Offers, Great Dubai Summer Sale, and Back to School - DSS continues to deliver Dubai’s most rewarding retail experiences, with unforgettable prizes around every corner Dubai, United Arab Emirates, 3 July 2025: As part of the most value-packed edition in its 28-year history, Dubai Summer Surprises (DSS) 2025 is giving residents and visitors the chance to win big all season long, with AED 20 million worth of prizes waiting to be claimed. Running until 31 August, this year’s citywide line-up of raffles ......read more
Ever enthralled by the vitality of nature, Van Cleef & Arpels is enriching its garden with the Fleurs d’Hawaï collection. The Fleurs d’Hawaï collection is inspired by the hues of a vibrant garden and features a color palette bursting with vitality. Like freshly blooming flowers, the jewelry and watch creations combine petals in fine stones, diamond pistils, and gold foliage to form sparkling compositions. Evoking lush, sun-drenched nature, each of the pieces reveals a generously proportioned corolla. With this new collection, Van Cleef & Arpels reasserts its taste of colored gemstones that were historically exalted on its High Jewelry creations. The Maison has selected five varieties of fine stones to adorn the earrings, rings, pendants, and watches in the Fleurs ......read more
Dubai, UAE – July 02, 2025: This summer, G-SHOCK redefines everyday luxury with a collection that merges signature toughness with standout seasonal style. The GM-2110D and GM-S2110 series reflect this season’s shift toward clean design, bold finishes, and wear-anywhere versatility. Full Metal Power: GM-2110D for Him Crafted entirely from stainless steel, the GM-2110D features G-SHOCK’s iconic octagonal bezel in a full-metal silhouette. The sleek case and integrated band give the watch a confident, elevated feel, while a selection of dial colors — from industrial tones to summer brights — allows for personal style expression. It’s a timepiece that pairs perfectly with sharp tailoring, relaxed weekend wear, or a statement stack. Refined & ......read more
A one-of-a-kind timepiece combining a minute repeater, split-seconds chronograph, and tourbillon regulator with spherical hairspring—set within an open-faced sapphire dial revealing the 696-component Calibre 2757 S. A technical feat of rare complexity, this calibre features hand-finished components, titanium and nickel-phosphorus elements for reduced friction, and dual column-wheel chronograph control. The chronograph hands are made of ultra-light aluminum; silicon is used for enhanced split-seconds precision. A power reserve of 50 hours is displayed on the back. The minute repeater is regulated by a silent centripetal flying strike governor, ensuring clarity and musical cadence. At 6 o'clock, a Maltese cross-inspired tourbillon is fitted with a spherical hairspring to ......read more
Confession time: most of us are loyal to just a few shades in our palettes, while the rest sit untouched (and silently judge us). That's exactly what inspired the new SHEGLAM Daydreamer Mini Palette, a four-shade wonder designed to give you the colors you'll actually use, in a format that finally makes sense. It all started with a simple question. Why are we still building entire palettes around throwaway shades? So we flipped the script and based each Daydreamer Mini Palette on color season theory, the time-tested approach that helps match tones to your natural features for instant harmony. The result? Four flattering shades tailored to your unique color profile, made to work together seamlessly. You'll never wonder what goes with ......read more
Dubai, United Arab Emirates, 30 June 2025 – In celebration of Self-Care Month (24 June – 24 July), BUFARMA invites you to reset your skincare ritual with science-led, sustainable formulations designed to nourish the skin and restore balance. Whether you're navigating a busy travel schedule, long workdays or simply seeking a moment of calm, BUFARMA embraces a slow beauty philosophy rooted in tradition, care and results. Backed by three generations of Italian pharmacy expertise, BUFARMA harnesses the power of buffalo milk—naturally rich in ceramides, lipids, calcium and essential vitamins—to hydrate, strengthen and protect the skin barrier. Each formula offers a holistic, modern approach to self-care that puts your skin’s well-being ......read more
New Bawadi Mall store launches with limited time offers, including AED 30 vouchers and T-shirts from just AED 17 30th June, Al Ain, UAE: REDTAG, the trusted name for value fashion and homeware across the Middle East, has launched its newest store in Bawadi Mall, Al Ain and is marking the occasion with a storewide offer: shoppers will receive an AED 30 voucher on purchases of AED 100 or more, valid until June 29. With T-shirts starting at just AED 17, the new store arrives with plenty to look forward to. Located in one of the UAE’s most family-oriented cities, the Bawadi Mall store brings REDTAG’s full collection of everyday fashion and affordable homeware to a space designed for comfort, convenience, and discovery. Whether shoppers are browsing for modest wear, ......read more
Taking place from 4 to 13 July during Dubai Summer Surprises 2025, more than 65 of the city’s most popular restaurants will serve gourmet gastronomy, signature dishes, and exclusive set menus starting from just AED 95 The ten-day-long dining event offers the perfect chance to gather with friends, treat the family, or try something new - all while enjoying a valued-packed summer well spent From neighbourhood favourites to renowned international spots, the line-up spans Emirati, Indian, Italian, Japanese, French, Mexican, Peruvian, and more Discover restaurants and book now exclusively through the OpenTable website or app Dubai, United Arab Emirates, 30 June 2025: One of the most anticipated dining events of Dubai Summer Surprises (DSS) 2025 makes its eagerly awaited ......read more
the latest chapter in the iconic franchise set to hit the big screen this summer, VOX Cinemas at Mall of the Emirates has launched an exclusive Jurassic Café takeover that promises to thrill fans of all ages. Now open for a limited time, the Theatre Café has transformed into a fully immersive dino-themed destination, inviting guests to step into a prehistoric world through themed menu creations, interactive experiences and photo opportunities that nod to the most iconic moments from the beloved franchise. At the heart of the experience is the Dino Menu — a bold, flavour-packed selection of Jurassic-inspired creations, each one crafted to immerse guests deeper into the world of the film. Sink your teeth into the T-Rex Burger, featuring double Cajun-spiced beef patties ......read more
Dubai, United Arab Emirates, 27 June 2025: The most eagerly awaited and valued-packed edition of Dubai Summer Surprises (DSS) 2025 officially commences today, with thousands of unbeatable offers, free experiences, and family-friendly entertainment designed to make this a summer well spent for everyone. Organised by Dubai Festivals and Retail Establishment (DFRE), the 28th edition of Dubai’s favourite summer festival runs until 31 August with pocket-friendly prices and great value for everyone across unbeatable shopping, jaw-dropping discounts, show-stopping headline concerts and live entertainment, the season’s biggest-ever prizes, world-class gastronomy, and endless family-friendly experiences at every turn. Bringing a brand-new shopping experience for the first-time ever ......read more
Dubai, United Arab Emirates, 26 June 2025: The 28th edition of Dubai Summer Surprises (DSS) kicks off tomorrow, transforming the city into a 66-day summer playground with the most-value packed programme ever from 27 June to 31 August, 2025. Organised by Dubai Festivals and Retail Establishment (DFRE), DSS 2025 promises a summer well spent for everyone with thousands of offers and things to do, see, discover, and explore. For the first-time ever, DSS brings a brand-new shopping experience with three themed shopping seasons to keep the city buzzing all summer long, together with show-stopping headline concerts, live entertainment, world-class gastronomy, and much more. The first wave of flash sales and mega raffles commences with Summer Holiday Offers from 27 June to 17 July, brimming with ......read more
Rattan style blends natural beauty and modern sophistication. This flexible material brings texture and luxury to any setting. Rattan is both lightweight and strong. This makes it perfect for indoor and outdoor spaces. Rattan offers natural beauty in contemporary design with a chic, modern appearance. Luxury rattan pieces enhance spaces with intricate weaves and high-gloss finishes. High-end designs often pair rattan with metal or luxurious fabrics to achieve an upscale look. It works well with minimalist, bohemian, or beach designs. Rattan ranges from dramatic decor to subtle furniture pieces. Its natural color pairs well with bold colors or neutral styles. Interior designers love rattan because it's environmentally friendly and classy. Whether it's a high-end lounge chair ......read more
