Dubai, United Arab Emirates - September 21, 2019: LACOSTE presents Key West (Sport Inspired) Sportwatch, that echoes the LACOSTE brand’s intrinsic authenticity, performance and elegance.
It’s appeal is instant and lasting
This Lacoste Key West Sportwatch is priced at AED 745 and is available across Hour Choice stores in the UAE.
Dubai, United Arab Emirates - September 21, 2019: CORUM officially announces Hu Bing, the renowned Chinese actor and model, as its new Global Brand Ambassador. Over the years, Hu Bing has not only been popular in Chinese films and TV, but also been enjoying a high-profile status on international fashion stage with exquisite appearance and a tall figure. His elegant and imperturbable style, persistent and devoted attitude have perfectly embodied ‘Craft Your Dreams’ of CORUM’s philosophy.
This is the twenty-seventh year of Hu Bing’s career. He has never looked back after he got success and fame with his matured or vigorous characters in TV serials like ‘True Confession’ and ‘Pink Girl’ in his early years of the ......
2019 Fall/Winter Collection
September 21, 2019: Versus Saint Germain is a jewelry watch characterized by strong contrasts and a forceful personality. Harmonious shapes and lines enhance its unique creativity, making this one of the brand’s most refined timepieces.
Embellished with Lion Heads in relief, the bracelet introduces a thin, round case and a black or white dial, featuring a V-shaped decoration with small metal studs that extend along ......
Dubai, United Arab Emirates - September 18, 2019: Burberry Beauty revealed its latest make-up look during the fashion house’s Spring/Summer 2020 runway show designed by Riccardo Tisci.
‘When I first started at Burberry, I spent a lot of time thinking about what I wanted the new era of this amazing fashion house to look like. For me, Burberry Beauty not only represents British sensibility, but also celebrates and enhances the sensuality and natural beauty ......
Dubai, United Arab Emirates - September 18, 2019: Faithful to its naturalistic tradition, Chaumet celebrates a living and symbolic flora and fauna by enriching its collections with new creation: captivating brooches and cocktail rings to light up special occasions, and new Bee My Love pieces for everyday wear.
Sapphires and coloured stones extend the panoply of their joyful palette across High Jewellery rings that evoke the sight of wheat bending in the ......
Dubai, United Arab Emirates - September 18, 2019: The Skin Care+ range is composed of four formulations that deliver generous dosses of vitamins and complementary botanicals to support replenished, balanced and fortified skin. Distinct in texture, feel and benefit, the range serves as a nourishing boost to any skincare ritual.it is of the highest order, delivering vitamin-rich hydration to skin in need.
Lucent Facial Concentrate
A lightweight Serum containing ......
Dubai, United Arab Emirates - September 16, 2019: OMEGA’s commitment to exquisite design, innovative materials and exceptional quality; extends across everything the world-famous watch brand creates, including of course – its fine jewellery.
Furthermore, everything OMEGA produces shares the same DNA, so harmony is a given.
For lovers of our watches, this year’s fine jewellery collection offers many exciting new ways to embrace the complete ......
**A less is more philosophy from Irish skincare brand **
Dubai, United Arab Emirates - September 16, 2019: Pestle & Mortar is an Irish skincare brand which has exploded onto the global skincare market in recent months. The brand founder, Sonia Deasy, entrepreneur and mother-of-five, cites the following as her brand philosophy, her motivations and the inspiration behind her product formulations.
“Fuelled by a desire to ......
Dubai, United Arab Emirates - September 16, 2019: All the svelte and sensuous good looks that are the characteristic of Eberhard & Co.’s ultra-feminine Gilda line, come through every curve of the unique Gilda 61008.3 timepiece.
Designed for the woman of style, this Gilda, like the rest of its stablemates, can also boast of the highest standards of watchmaking design and craftsmanship. Irresistibly sinuous in look and feel, the new Gilda is inspired by ......
Dubai, United Arab Emirates - September 16, 2019: Heat and humidity often damage coloured hair along with the added summertime side effects of color fade, split ends and a total loss of moisture and shine. Protecting coloured hair during the warm summer months can be quite the task. Thankfully the solution is simple with the new range from Color WOW and their carefully formulated haircare range, which is a multi award-winning collection targeted to all those facing problems ......
Persistent Devotion Honed by Time
September 15, 2019 - Dubai, UAE
CORUM officially announces Hu Bing, the renowned Chinese actor and model, as its new Global Brand Ambassador. Over the years, Hu Bing has not only been popular in Chinese films and TV, but also been enjoying a high-profile status on international fashion stage with exquisite appearance and a tall figure. His elegant and imperturbable style, persistent and devoted attitude have perfectly embodied ‘Craft Your ......
Dubai - UAE, 15 September 2019: Today, at Zurich Airport, Tissot officially began counting down the days to the opening of the IIHF Ice Hockey World Championship, which will be held in Zurich and Lausanne in 2020.
Today, François Thiébaud, President of Tissot SA, revealed the 241-day countdown until the opening game of the Ice Hockey World Championship on 8 May 2020. Matthias Sempach, a friend of the watchmaking brand and “King Schwinger”, was also present for the ......
Dubai, United Arab Emirates - September 22, 2019: Keep your new season look in check with Marks & Spencer’s latest patterned pieces.
From bold tartan separates to trendy checked co-ords, there’s something to suit every style this autumn.
September 22, 2019 - Dubai, UAE: GUESS has launched its must-have men’s collection for Fall 19. Whether men are looking for casual daytime wear or pieces that will see them though from day to evening – GUESS will ensure they look effortlessly stylish, while still remaining comfortable. From signature T-shirts to on trend denim, shirts to the timeless blazer – the new collection is perfect for those looking for versatility.
This season, the iconic GUESS logo is seen across classic t-shirts, tailoring is showcased in the form of a blazer and shirts are adorned in prints – think stripes to camouflage. Offering the ultimate wardrobe stables in classic colours – GUESS makes Fall dressing so easy.
The T-shirt has been a ......
September 22, 2019 - Dubai, UAE
Le Coq Sportif presents its Fall Winter 2019 collection – displaying once again the French know how and high-end quality products.
Le Coq Sportif finds its origins in Romilly-sur-Seine, in a French region synonymous with the finest in hosiery craftsmanship. One of these craftsmen, Emile Camuset, combined his dual passion for hosiery and sport to create the tricolour brand. Applying his drive and expertise, he became the leader in sports apparel ......
Dubai, United Arab Emirates - September 21, 2019: Marks & Spencer is excited to unveil the new SS19 Modest collection to its customers in the Middle East. This season’s collection is elevated with new silhouettes, shapes and prints on flowing fabrics, higher necklines and lower hems, to ensure she finds the perfect look, every time.
Spring sees gold and honey tones alongside dusky pinks to start the season, with relaxed tailoring pieces taking the forefront ......
Dubai, United Arab Emirates - September 19, 2019: Sporting the slogan “denim is our world”, American label GUESS has released a new range of denimwear for men this season. The Fall 19 collection encompasses denimwear that features light to dark washes as well as classic cut jeans and slim tapered fits. GUESS has a denim piece to suit any man and taste this season re-establishing the brand as a denim destination.
For those who opt for slender fits, the Miami ......
Dubai, United Arab Emirates - September 19, 2019: After their successful launch in NewYork and Paris, the sister duo Anita Bhatia and Seema Gandhi brings their evening clutches to Dubai. Founded in 2014, the sisters reunited in their hometown and hub for fashion production, Bangkok to bring their ideas to life. Along with online orders, the sisters believe in one-on-one approach and often participate in shows across the world for first hand reviews and feedback from customers ......
THE 20th Anniversary Collection by Payal Singhal
September 18, 2019 Dubai, UAE: Spread over a luxurious 8000 sq ft area, The Rack by Kachins is a popular fashion destination in Dubai to shop for wedding and evening wear. This multi-brand store prides in bringing internationally acclaimed and celebrity favourite designers to the region. This gorgeous villa-boutique showcases some of the most prominent names in the fashion industry in an equally regal and magnificent setting. This ......
Dubai, United Arab Emirates - September 18, 2019: In 2014, the first Origami bag was launched with a resounding success in sales, and 5 years later the family is completed with the incorporation of Ori.
Ori is introduced as a satchel in two different sizes which can be worn cross body, while a third version of the bag presents a shopping format for those occasions when we have a lot to carry.
A new member of the family which stands out because of its originality and ......
Dubai, United Arab Emirates - September 18, 2019: One can never go wrong with accessories adorned in classic black.
Which is why we’ve rounded up some of Sandro’s must-have accessories for the man in black – with choices ranging from a backpack with embossed letters and a leather briefcase, to a trendy bum bag and washbag.
Dubai, United Arab Emirates - September 18, 2019: Leading multi-brand store Etoile “La boutique”, is renowned for having refined and curated edits from the world's finest luxury and contemporary brands.
For Fall/Winter 2019, Etoile “La boutique” womenswear collection boasts exclusive edits featuring elegantly structured aesthetics.
Lorenzo Serafini designed the dress exclusively for Etoile “La boutique” drawing ......
Dubai, United Arab Emirates - September 18, 2019: Aspiring to inspire, telling tales through thread, conceptual clothing brand exhale was conceptualized in October 2016 by Nawal El Masri, and launched in the UAE.
exhale is a mindful and conscious-driven e-commerce brand that seeks to change perspectives through storytelling, art, music and visual journeys.
The exhale apparel line comprises of clothing and accessories, ranging from t-shirts, sweatshirts, bomber ......
Dubai, United Arab Emirates - September 16, 2019: This season we are presenting a womenswear collection that features a range of gorgeous and comfortable pajamas, loungewear, robes, bralettes and briefs. Every piece can be effortlessly mixed and matched to suit any mood and allows you to showcase your style. If soft and feminine is your vibe, then your day won't be complete without our bold floral sets or soft pastel pajamas. This collection helps to curb the summer weather ......
Dubai, United Arab Emirates - September 16, 2019: From aristocrats to punks, the trench coat and mac have been adopted by a variety of style tribes over the years, becoming the ultimate wardrobe staples.
This season, Sandro is championing the water-resistant styles with a range of designs and classic colours to suit all.
Find your perfect trench coat or mac with Sandro this FW19.
Paying tribute to the legacy of Arabic perfumery, Al Asel is the newest scent launch from renowned fragrance house Ghawali. Creating this collection was a unique process.
September 15, 2019: Al Asel means from the roots and is a uniquely artisanal fine blend that brings a new addition to Ghawali’s signature scents. This highly captivating aroma exposes a new and unexplored dimension to the traditionally coveted leather notes, by adding a warm depth amongst the smoky woods of the Agar. With touches of almonds and saffron, Al Asel evolved into a gourmand facet fragrance. From spiced oud perfumes to dokhouns and intense oils in rich browns, accented with golden details, this captivating blend is ideal for all special occasions.
The many layers of Al Asel leave a ......read more
An innovative timepiece that blends fashion with functionality, the new green Aquaracer pays homage to the dominant green in the KSA flag
Leading Saudi tastemakers and Key Opinion Leaders feature in new ad campaign to showcase green Aquaracer
15th September 2019: TAG Heuer has unveiled its limited edition Aquaracer with a striking green bezel, that has been inspired by the dominant color in the flag of the Kingdom of Saudi Arabia (KSA). The KSA limited edition timepiece will also feature a steel screw-down case back with a special engraving “KSA LIMITED EDITION” and is numbered out of 200, as only 200 pieces have been created. The special KSA limited edition Aquaracer will be available across Saudi Arabia from 23rd September 2019.
Offering a unique ......read more
Dubai, United Arab Emirates - September 14, 2019: A stunner in brown and bronze, the Admiral AC-One 45 Chronograph from Corum not only stands out from the rest, but also proudly flies the nautical standard established by the brand in its inimitable style.
The bronze casing sets off the burnished brown of the wood dial quite explicitly, while the colours of the sailing pennants that mark the indexes, raise the timepiece out of the ordinary and gives it a 'set for the high seas' look, that can be proudly sported by the sailing man.
Powered by the CO-116 automatic movement, this watch is water resistant to 300 metres and the dial is set off by the Dauphine open-worked, rhodium plated hands with superluminova for superb dim light visibility.
The exotic look ......read more
Watchmaker giant debuts its crowdsourced marketing campaign for the first time in the Middle East region
Dubai, UAE, 12th September, 2019: The world’s 5th largest watchmaker, Titan, celebrated the launch of its latest campaign in an event held yesterday in Dubai, United Arab Emirates.
The highlight of the event was the unveil of the company’s brand-new campaign film, ‘Create Your Moment’ - specifically created for the Middle East region - that aims to encourage people to push their boundaries and to cherish those moments when they find the courage and determination to do so.
Aligned with the brand’s people’s centric approach, the campaign video was born as part of a unique crowdsourcing initiative that saw participation from over ......read more
September 12, 2019 - Dubai, UAE
For the perfect transitional piece to take you from summer to autumn, check out Marks & Spencer’s latest drop of 70’s style midi dresses.
From printed bow styles to easy knitted polo necks, there’s a style sure to suit every occasion.
Available online now at www.marksandspencer.com/ae/
September 12, 2019 - Dubai, UAE
The solar journey from dawn to dusk is the starting point of Longchamp’s Spring/Summer 2020 collection. For her third show at New York Fashion Week, Creative Director Sophie Delafontaine recalled the colorful artwork of Judy Chicago as she visualized looks that follow a woman as she traverses her day, faultlessly outfitted for every occasion. She is mixing and matching pieces that resonate with her active, on-the-go lifestyle, while keeping to a sophistication that is part and parcel of Parisiennes.
This blurring of time also applies to the way the collection combines inspiration from the 1970s and 1990s—seamlessly blended to form fresh, eye-catching styles. Nylon crop tops are paired with transparent skirts with floral appliqués, and ......read more
September 12, 2019 - Dubai, UAE
One of Parmigiani Fleurier’s signature details is the iconic knurled bezel of the Toric Collection. This decorative feature was first seen on Michel Parmigiani’s original creation for the brand– a watch he imbued with a classic, timeless design, modelled on the bases of the ancient Greek columns that inspired his first concept. Whether single or double, the concentric relief pattern of knurling enhances the piece by drawing the eye towards the heart of the timepiece.
Since the brand’s creation in 1996, Michel Parmigiani has worked with the same artisan who applies the knurling to every single Toric watch by hand. Through his creations, the brand helps to keep this precious skill alive.
Knurling is a delicate craft, so ......read more
Dubai, United Arab Emirates - September 11, 2019: Breitling is announcing a new partnership with Etihad Airways, the national airline of the United Arab Emirates. With an equal passion for aviation, quality and precision, Etihad offers a perfect platform for Breitling, who will serve as the Official Timekeeper.
To celebrate the partnership, Breitling has introduced the Aviator 8 Etihad Limited Edition in black steel. The model, which has been co-designed with Etihad Airways is limited to 500 pieces and complete with numbers in the Arabic language.
Speaking at the launch event, Tim Sayler, Breitling’s CMO, said, "Etihad Airways and Breitling are united by a passion for aviation, as well as by their steadfast commitment to quality and ......read more
Max Fashion launches a new kidswear collection “baby max - Little Clothes Big Joy”
For babies aged 0-2 years:
Dubai, United Arab Emirates - September 11, 2019: Parents put lots of thought into planning baby’s wardrobe before the little one arrives. In fact, shopping for infant clothes is one of the greatest pleasures of new Parenthood. More than making your baby look adorable, the most important function of the outfits is to keep the baby safe and comfortable.
To help you do exactly that, experts at Max Fashion have put together a few handy tips on how to dress your infants:
1. Choose loose, lightweight clothes mostly in natural fabrics for utmost comfort.
2. If your baby is younger than ......read more
Dubai, United Arab Emirates - September 11, 2019: Chronoswiss has added another star to its glittering Sirius collection with the dazzling unique Sirius Chronograph Moon Phase.
The stunning timepiece with, a navy dial chronograph with a moon phase and analog date indicator, completes a trio along with the previous steel and gold white dial options from Swiss fine watchmaker.
Ensconced in a 41-mm steel case stylized with partially knurled edges, polished and brushed finishing, uncommon tipped chronograph pushers, and the characteristic large onion crown, this weighty customer comes with a Louisiana alligator strap using long, straight lugs.
The blue, partially guilloché-decorated dial shows off an analog date window produced in a ......read more
Dubai, United Arab Emirates - September 11, 2019: The new “Ayla” sunglasses, inspired by reading spectacles of the 50’s, exudes the essence of Chloé’s aesthetic: a fusion of fashion forward design and vintage allure.
The ultra-thin and ultra-light metal silhouette has a distinctively petite half-moon shape, while the new saddle bridge allows the frame to be worn high or low on the nose for a play on different looks.
Elegantly bold and playful, this new style features feminine curved temples finished with the signature teardrop cutout to accessorize with Chloé’s eyewear jewelry. The style is available in Gold with Pink lenses and Rose Gold with Gold Mirror lenses.
Dubai, United Arab Emirates - September 10, 2019: It will soon be 40 years old. But the best is yet to come. Beyond its men's and women’s models, its manual or automatic winding, its vertical or horizontal structure, there is still no shortage of pages left to be written about the baguette movement. The Golden Bridge Round 39 is a perfect example.
It is probably one of the most daring High Jewellery creations, not only for Corum but for contemporary watchmaking. The Golden Bridge Round 39’s unique architecture features an exquisite interplay of shapes with its horizontal baguette movement and a half-moon on each side of a round 39 mm case. No fewer than six new High Jewellery versions are being unveiled today. Together, they highlight five exceptional ......read more
Dubai, United Arab Emirates - September 10, 2019: To perfect the journey, TUMI constantly pushes forward with elevated designs that combine luxurious materials and refined functionality to meet the evolving travel needs of travelers everywhere. This Fall, explore the world of TUMI through its latest campaign with passionate traveler and popular Saudi Arabian influencer Dr. Hassan Ghoneim as he shares his favorite picks for his journeys all over the globe.
For the latest part of his continuous collaboration with TUMI, Dr. Hassan returns for a TUMI Middle East campaign where Dr. Hassan appreciates all the details that go into his many travels. In new imagery and video, Dr. Hassan is captured with the Alpha Bravo Sheppard Deluxe Brief Pack and TUMI Merge ......read more
A SEAMLESS BLEND OF TECH, TREND AND INNOVATION, MY SKIN TRACK UV AND ITS COMPANION APP MEASURE UV, POLLUTION, HUMIDITY AND POLLEN
Dubai, United Arab Emirates - September 10, 2019: Surviving summer is no mean feat and the first one to take a beating is our skin. Well, now skincare is set for a revolution as La Roche-Posay launches the ‘My Skin Track UV,’ the first battery-free wearable sensor and companion app to measure the wearer’s personal exposure to UV rays, pollution, humidity and pollen. A must-have in the country where weather conditions reach extreme ends of the spectrum, My Skin Track UV was co-developed with L’Oréal’s Technology Incubator and further strengthens a long-standing commitment to sun safety research and ......read more
Dubai, United Arab Emirates - September 10, 2019: World-renowned luxury jeweller Mouawad today announced a new partnership with The Miss Universe Organization, which will see winners of its three prestigious pageants, MISS UNIVERSE®, MISS USA® and MISS TEEN USA® honored with crowns crafted by Mouawad.
The first official Miss Universe Diamond Crown by Mouawad will make its debut at the 68th annual MISS UNIVERSE® competition, where Miss Universe 2018 Catriona Gray will crown her successor.
Mouawad Co-guardian Fred Mouawad commented on the new partnership, saying: “With Mouawad’s strong heritage of designing jewelry for royalty and our reputation for ‘crafting the extraordinary’, we are delighted to bring our savoir faire to ......read more
Dubai, United Arab Emirates - September 09, 2019: Crossbody bags tend to come in a multitude of shapes and sizes.
With a variety of materials, patterns and incredibly saturated colours – the new Fall 19 collection at GUESS features gorgeous satchels that can be taken from day to night and used for every occasion.
Our personal favourite is the red patent satchel!
September 09, 2019: What does ‘being a man’ mean in 2019? In today’s world, stereotypical gender codes are constantly being challenged. The truth is, there is no singular definition of masculinity anymore.
For the Man of Today, it is about achieving success and self-fulfilment through career, family, and friends. Being a partner, father, friend, colleague. Navigating these various roles, the Man of Today seeks balance, authenticity and connection to his natural state. Inspired by this desire for balance, BOSS Parfums introduces a new signature Eau de Parfum: BOSS BOTTLED Infinite.
Representing the BOSS BOTTLED values of integrity and authenticity, global fragrance ambassador Chris Hemsworth reprises his role as he ......read more
Inspired by the mesmerizing shades of the ocean, the green Aquaracer is the latest on-trend watch of the season
Dubai, United Arab Emirates - September 09, 2019: Inspired by the mesmerising blue and green shades of the ocean, the Swiss watchmaker has created two green-dialled Aquaracer models that offer sporty functionality on any terrain. The stylish timepieces for men and women are distinguished by their everyday versatility and dive-ready technology. Ideal for an individual or purchased together as couple’s watches, these modern Aquaracer models invite the wearers to live the good life – whether that’s cruising on the waves or exploring the world below the surface.
Go for green
The 43 mm Aquaracer has a stunning green dial ......read more
The Roberto Cavalli fashion house has created its unique signature style that simultaneously fills two contrasting aspirations: a taste for sophistication and refinement as well as a fondness for the daring and the unexpected.
The Roberto Cavalli lines of perfumes are flamboyant olfactory renditions of this philosophy. Conceived for confident men and women who embrace life fully and are never afraid to stand out, they perfectly illustrate the brand’s defining blend of elegance and boldness.
Deep Desire is an exclusive limited edition that brings together the Signature and Uomo lines. This duo of fragrances explores the most voluptuous facet of the Roberto Cavalli universe. It is a tribute to pure and vivid passion, to the magnetic attraction that bespeaks a ......read more
** Supreme Multi-Corrector **
Dubai, United Arab Emirates - September 09, 2019: The eyes are the windows to the soul, revealing inner beauty! With that in mind, it’s no wonder that today’s women spend so much energy pampering and caring for this area that is important to their beauty.
Like the rest of the face, the eye area can be damaged by weather, fatigue, stress and pollution. Its weak point? The skin in this area is four times thinner than on the rest of the face and is subject to constant motion by twenty-two hyperactive muscles (at least one contraction every ten seconds). In sum, that means that the eye area is the first victim of the signs of ageing. And for women, this adds up to five major beauty flaws they ......read more
Dubai, United Arab Emirates - September 09, 2019: For Fall/Winter 2019, DKNY continues to lead the way in athleisure dressing, with sporty silhouettes and monochrome streetwear separates forming a contemporary cool wardrobe, while injections of bright and metallic colors keep the look young and fresh.
Girls experiment with colors and fabrics, taking inspiration from the women’s collection in fire red and dusky pink faux-fur, and metallic knitwear and jersey. For the sporty style tribe, a sweatshirt dress in monochrome color block is effortlessly cool worn over technical nylon leggings, topped with a knitted branded beanie.
A black faux-fur dress makes a bold fashion statement, while a knitted jacquard dress in a modern motocross check is a new season staple. ......read more
Dubai, United Arab Emirates - September 09, 2019: Juggling work and friends. A sense of both duty and freedom. A career on the rise yet a limited budget. With the Carson collection, Tissot reconciles the inherent contradictions of urban life. Designed to be the very first automatic watch that one buys, the Tissot Carson Lady and the Tissot Carson Gent represent an important step in the life of every young professional — a purchase that is significant, long lasting, and representative of its holder and their status. With its sleek design, self-assured taste and flattering finishings, the Carson collection is perfect for every occasion. Innovators by tradition, Tissot also brings the reputation of its name and the worldwide recognition of the quality of its Swiss Made ......read more
Dubai, United Arab Emirates - September 08, 2019: Michael Kors is pleased to introduce “Michael Kors: A Portrait,” a mini-documentary directed by Grammy-nominated director Alison Chernick.
In this intimate look at the world-renowned fashion designer, Michael talks about his extraordinary career, touching on his origins, his design philosophy, his favorite fashion moments and more.
“I am here to make people feel their best self,” says Michael in the film. “It’s a gift that you get to love what you do and get to create things that excite you and be around people that inspire you.”
The film touches on the many milestones that led Michael to where he is today. From redesigning his mother’s wedding ......read more
A Modern Nod to the Glamourous New York Nightlife of the 1930’s
September 08, 2019: Ralph Lauren debuts The Fall 2019 Collection with an immersive, content-first experience within Ralph’s Club, a sleek and stylish Art Deco-inspired nightclub.
“I’ve always loved the way a woman looks in a tuxedo, from my first women’s collection until now. My Fall 2019 Women’s Collection celebrates that timeless style, more relevant than ever, for the modern woman who is both independent and glamorous.” – Ralph Lauren
Located in the heart of historic downtown Manhattan, Ralph’s Club draws inspiration from the glamorous New York City lifestyle of the 1920s and '30s. The setting reimagines a ......read more
Dubai, United Arab Emirates - September 08, 2019: The solar journey from dawn to dusk is the starting point of Longchamp’s Spring/Summer 2020 collection. For her third show at New York Fashion Week, Creative Director Sophie Delafontaine recalled the colorful artwork of Judy Chicago as she visualized looks that follow a woman as she traverses her day, faultlessly outfitted for every occasion. She is mixing and matching pieces that resonate with her active, on-the-go lifestyle, while keeping to a sophistication that is part and parcel of Parisiennes.
This blurring of time also applies to the way the collection combines inspiration from the 1970s and 1990s—seamlessly blended to form fresh, eye-catching styles. Nylon crop tops are paired with transparent ......read more