May 15th 2025 – At SHEGLAM, beauty is effortless, effective and yes, even fun. Enter the SHEGLAM HydroSlime Primer, a new kind of priming experience that takes everything you love about slime - the bounce, the glide, the oddly satisfying texture - and turns it into a high-performance formula your skin will thank you for. At first touch, it’s unlike anything else in your routine. A jelly-slime texture that snaps back into shape, cools on contact, and glides fluently across the skin. But beyond the bounce is a formula designed to work overtime. Packed with hyaluronic acid, peptides and algae extract, it delivers up to 24 hours of hydration while visibly plumping and smoothing the skin. It preps your canvas for whatever comes next, whether that’s a full face or just a fresh glow, with a dewy finish that looks lit ......read more
Dubai, UAE — 8 May 2025. May marks International Skin Cancer Awareness Month, and UAE dermatologists urge residents to rethink how they protect themselves from the Middle Eastern sun. With nearly 1,000 new expatriates arriving daily, many unfamiliar with the region’s intense UV levels, experts warn that skin damage here isn’t limited to beach days or poolside afternoons. According to the UAE National Cancer Registry, skin cancer is now the fourth most common cancer in the UAE, accounting for about 6–7% of all new cancer cases. There are around 400 new diagnoses each year. Alarmingly, local doctors report that skin cancer incidence has doubled over the past decade, fuelled by extreme sun exposure, an ageing population and delayed screenings. “People arrive thinking, ‘I ......read more
INTRODUCING: VEIL HYDRATING SKIN TINT Hourglass Cosmetics has launched the Veil Hydrating Skin Tint across the GCC, available exclusively at Sephora Middle East - the only skin tint clinically proven to instantly boost hydration. What it is: A lightweight, skincare-infused tint that delivers all-day hydration and a dewy, sheer glow. Clinically proven to boost moisture levels by 52%, it melts into skin to smooth, plump, and perfect with 94% naturally derived ingredients. Key Benefits: Instantly boosts hydration by 52% All-day wear with a radiant, sheer finish Visibly smooths and plumps skin Vegan, cruelty-free, and non-comedogenic Available in 18 flexible shades Hero Ingredients: Hyaluronic Acid, Plant-Based Squalene, Meadowfoam Seed Oil, and a naturally derived Rambutan blend. Veil Hydrating Skin Tint ......read more
SHEGLAM baked up something new just for you: the Buttery Bliss Blush Stick - a silky-smooth, dewy-finish blush that glides on like a dream and blends like a breeze, for lasting pigment that leaves skin with a healthy glow. Designed with an ergonomic rounded tip for effortless, on-the-go application, this blush stick is your ticket to hydrated, buildable color that melts into skin for a natural flush. With its luxuriously buttery texture and skin-loving hydration, Buttery Bliss delivers a radiant finish that catches the light in all the right ways. Whether you're going for a subtle day look or a bold weekend beat, its seamless formula lets you build your glow your way. Perfect for achieving vibrant, long-lasting color. Explore unique shades and finishes that you'll love! Available in 7 crave-worthy shades - ......read more
April 30th, 2025 – SHEGLAM just turned your makeup routine into a full-on dewy dream. Meet the newest member of our Good Grip family: the SHEGLAM Good Grip Hydrating Prime & Set Spray, your go-to jelly-like mist that primes, sets and refreshes like a backstage beauty secret bottled just for you. Inspired by our bestselling Good Grip Hydrating Primers, this innovative formula takes everything makeup lovers adored - the grip, the hydration, the lasting power - and transforms it into a lightweight, fine mist spray. The goal? A product that creates a flawless base and sets like a pro, without the tacky feel. It took months of testing, tweaking and misting ourselves, but we perfected a gel-like texture that delivers moisture, hold and that radiant, dewy finish we all love. Here’s how it works: start with a ......read more
Ready to redefine your makeup routine? Catrice introduces two powerful multitaskers designed for beauty lovers who want it all! Performance, simplicity, and clean formulas in just a few effortless steps. Amplify Every Lash with the Perfect Duo XXL Effect Mascara Double the brushes, double the magic! Catrice’s new Perfect Duo XXL Effect Mascara features two innovative brushes, one for sensational length, and one for bold, intense color payoff. Achieve mesmerizing volume, dramatic definition, or build your own signature lash look with just a flip of the wand. Formulated without perfumes and made with vegan ingredients, this nourishing mascara not only delivers XXL results but also cares for your lashes with every application. Powerful. Precise. Perfect — just like you! Glow On-The-Go with the Colour Flush ......read more
This season, essence invites you to unlock your most radiant summer yet with a glow-up duo designed for effortless, sunlit beauty. Whether you're chasing golden hour vibes or just want to look fresh-faced and fabulous every day, these two new essentials are here to make glowing skin a breeze — because let’s face it, glow is always in. CORRECT & CONCEAL Under Eye Brightening Concealer Say goodbye to tired eyes — and hello to bright, energized skin. The essence CORRECT & CONCEAL under eye brightening concealer is your go-to for that refreshed, wide-awake look that summer dreams are made of. Available in two skin-loving shades, this lightweight, ultra-blendable formula delivers seamless coverage that corrects and conceals without ever feeling heavy. Infused with aloe vera, this gentle formula ......read more
Beauty lovers, are you ready to take your lash game to the next level? Benefit Cosmetics has got you covered with their fabulous range of mascaras that promise to give you lashes that are fuller, longer, and oh-so-voluminous. Whether you're looking to curl, lift, or fan out your lashes, Benefit has the perfect mascara for you. Let's dive into the world of lashes and discover the magic that each of these mascaras brings to the table! New BADgal Bounce - Fluffer, Fluffier Volumizing Mascara Say hello to the newest member of the Benefit mascara family—BADgal Bounce! This mascara is all about volume, volume, and more volume. With its dual-sided Double Trouble Hybrid brush, it features bristles that evenly coat your lashes while the fine-tooth comb separates them for a fluffier, fuller look. If you want lashes that ......read more
Blush, Brighten and Sculpt in One Swipe April 22nd, 2025 – SHEGLAM’s cult-favorite SHEGLAM Color Bloom Liquid Blush is back in six bold new shades that do way more than just blush. Gracefully fake eight hours of sleep, chase a sun-kissed glow, or add a pop of pigment that sculpts like a dream. These multitasking marvels are made to work hard and look good doing it. The new drop introduces a fresh line-up of shades designed to add color and sculpt your face to perfection. Lilac Dream and Pink Slip are your under-eye brightening heroes – you heard us, a blush that wakes up tired eyes! Coral Glow conceals dark circles with a warm flush, while Fine Wine pulls double duty as a bronzer-meets-blush hybrid that sculpts cheekbones with just the right depth. Candy Apple brings a daring twist with a rich, juicy red ......read more
From nature’s stillness to digital surprise, World of Doré captures moments that live forever Dubai, UAE – April 2025 – At World Art Dubai 2025, luxury takes a new shape. From April 17 to 20, at the World Trade Center, Dubai welcomes World of Doré, the art house redefining luxury through timeless design, sculptural finesse, and the soul of nature. Not simply as a participant, but as a proud official sponsor of the event, World of Doré invites audiences into a world where creativity, craftsmanship, and emotional storytelling come alive through rare, sculptural works that transcend traditional art forms. With a stunning curation of limited-edition pieces, World of Doré makes its highly anticipated debut at the region’s most prestigious art fair—promising to leave a lasting impression on collectors, ......read more
The Skin Diary arrives in the UAE with clinically proven Night Repair Therapy a game-changing, retinoid-powered formula without the irritation. Dubai, UAE 15 April 2025 – One of the UK and Ireland’s most talked-about skincare brands has officially landed in the Middle East. The Skin Diary, founded by leading Consultant Dermatologist Dr. Clare Kiely, is now available at selected clinics in Dubai and Abu Dhabi. Its hero product, Night Repair Therapy, is being hailed as a clinical breakthrough, delivering 20x the performance of traditional retinol without the usual irritation. Already a sell-out success in the UK and Ireland, Night Repair Therapy is clinically proven to double collagen and elastin fibre density, reduce visible wrinkles in just seven days, and restore the skin barrier, making it an ideal treatment for ......read more
Collection de l’Atelier 2024 edition launch APRIL 2025 Henry Jacques is proud to reveal its second edition of ‘Collection de l’Atelier’, a collection of limited-edition perfumes created from its very own Rose harvest. This year, the magnificent HJ Rose de Mai absolute gives rise to a new trio of fragrances. Rose Très Rose celebrates the HJ Rose de Mai in all its glory, Rose Alba and Rose Zephyr are born of imaginary journeys inspired by it. The perfumes are presented alongside each other in exquisite hand-crafted Boîtes à Parfums, just 500 of them, thanks to the rarity of the absolute. A ROSE LIKE NO OTHER In 2023, the team at Henry Jacques came across a rose like no other during the first harvest from the rich grounds of its new South of France Atelier. From these unique roses, HJ Rose de Mai ......read more
With Eid just around the corner, essence is making the countdown extra special with something exciting—introducing the Eid Beauty Calendar! In collaboration with Noor Stars—one of the region’s biggest digital icons, with over 48 million followers across social media—essence is bringing beauty lovers fun and unique way to celebrate the final days of Ramadan and Eid. This limited-edition calendar is all about adding a touch of glam to your celebrations, making your "getting ready for Eid" moments effortless and flawless. Inside the Eid Beauty Calendar, you’ll find 10 little doors, each hiding a beauty surprise, carefully curated to elevate your Eid glam. From iconic mascaras to must-have lip products, this lineup has everything you need to create a stunning festive ......read more
Have you ever wished for a lip balm that hydrates, shines like a gloss, and fits right into your pocket? SHEGLAM has the long-awaited answer. The SHEGLAM Hydra Jelly Pocket Lip Jam has officially landed, and it’s about to mix up your lip game forever. This tiny but mighty lip jam is the perfect companion for your life’s adventures. Carry it in your handbag, tuck it into your jeans pocket, or slide it into your clutch for a night out, it’s always ready to deliver a jelly glow on the go. With its irresistibly bouncy jelly texture, this balm perfectly coats your lips, softly melting into them and drenching them in nourishing goodness and an ultra-juicy shine. Infused with phytosterol oleate and Vitamin E, the SHEGLAM Hydra Jelly Pocket Lip Jam is designed to far above good looks. It deeply ......read more
A Fusion of Japanese Innovation, Versatility, and Elegance—Now Available in UAE, Saudi Arabia, Kuwait, Qatar, and Oman Panasonic Marketing Middle East & Africa (PMMAF) is excited to introduce its latest innovation in personal care—the EH-HV31 2-in-1 Hair Straightener and Curler, designed to revolutionize hair styling for consumers across UAE, Saudi Arabia, Kuwait, Qatar, and Oman. Combining Japanese craftsmanship and cutting-edge technology, the EH-HV31 is a versatile styling tool that enables users to achieve both sleek straight looks and bouncy curls with a single device. Designed for modern lifestyles, this innovative styling tool offers superior hair protection while ensuring professional-quality results at home. "At Panasonic, we recognize that hair styling is an essential aspect of self-expression, and ......read more
Dubai, United Arab Emirates, March 2025: For the first time ever, RIOBELO, the pioneering Brazilian haircare brand trusted by top professionals, is opening its doors to consumers with the launch of direct online purchasing. Now, anyone can experience the transformative power of authentic Brazilian hair treatments from the comfort of home. Known for its formaldehyde-free, vegan, and cruelty-free formulas, RIOBELO has revolutionized professional haircare with its groundbreaking 20-Minute Only™ Technology, a game-changer for those seeking smoother, healthier, and frizz-free hair in record time. Whether restoring hair’s natural vitality or achieving sleek, long-lasting results, RIOBELO delivers salon-quality results in minutes, setting a new standard in luxury haircare. “With this launch, we are breaking barriers ......read more
SHEGLAM is delivering radiance with the Ramadan Lunar & Stellar Box Set 2025, a celestial collection of fan-favorite beauty must-haves designed to keep your look truly luminous. Available in-store at SHEGLAM'S Centrepoint stores, this limited-edition set is your ultimate beauty companion. Inside the Ramadan box, you’ll find SHEGLAM’s signature stars including SHEGLAM Color Bloom Liquid Blush Matte Finish – Love Cake. A swipe of this dreamy, lightweight gel-cream blush gives you that just-pinched, radiant flush. Infused with nourishing ingredients, the matte formula flawlessly blends with the built-in sponge applicator – because your glow should be effortless. The foundation of a perfect Ramadan look starts with the SHEGLAM Good Grip Hydrating Primer. This oil and ......read more
Recommended Treatments for Eid To make the most of this festive season, here are some of Wellbeing Clinic’s standout treatments that will leave you feeling refreshed and confident: Laser Skin Care: As we head into Eid, glowing skin is a must. Wellbeing Clinic’s laser skin care treatments, including the popular Hollywood Peel, are designed to brighten your complexion and target common skin issues such as pigmentation, acne scars, and stretch marks. Whether you're looking to rejuvenate your skin or address specific concerns, their skilled dermatologists will tailor a treatment plan to suit your needs. Fat Loss Treatment: If you're looking to feel more confident in your Eid attire, the clinic's HD Slimming Treatment is perfect for body sculpting and fat loss. This non-invasive procedure uses advanced ......read more
Dubai, February 2025: Rooted in crafting scents that evoke elegance, confidence, and indulgence; Lattafa Perfumes, the luxury fragrance house offers a refreshing departure from the conventional with its latest Gourmand Range. Concocting a mix of irresistible notes, the newest range includes six signature fragrances with ‘Victoria’ – the secret to timeless elegance, making headlines. Lattafa’s latest collection celebrates individuality with a captivating range of scents designed to complement your unique essence. Inspired by the richness of traditional Arabic flavours, the collection features exclusive fragrances like Khamrah Qahwa, Teriaq Intense, Yara Candy, Mayar Cherry, and Eclaire, along with the premium offering, Victoria. Each scent is a reflection of Lattafa’s creative approach to perfumery, ......read more
As the holy month of Ramadan approaches, it’s time to embrace beauty that reflects the spirit of the season—elegant, radiant, and effortless. Introducing Catrice Festive Treasures Limited Edition, a carefully curated collection designed to complement your Ramadan gathering with timeless glamour. This exclusive collection brings together must-have beauty essentials, perfect for both suhoor gatherings and iftar nights. Featuring a blend of luminous textures, rich pigments, and luxurious finishes, Festive Treasures Limited Edition is here to enhance your natural glow while keeping your look sophisticated and effortless. Discover the Festive Treasures Collection: Festive Treasures Hydrating Shine Lipstick – A nourishing lipstick that delivers the perfect balance of hydration and shine, available in two stunning ......read more
This Ramadan, essence is unveiling something truly special in collaboration with one of the MENA region’s biggest beauty icons – Noor Stars. Introducing the Eid Beauty Calendar, a limited-edition countdown calendar packed with 10 beauty surprises, carefully selected by Noor herself. Each day reveals a must-have product to elevate Ramadan and Eid beauty routines, making every moment leading up to Eid even more exciting! For Noor, essence has always been more than just a beauty brand—it’s nostalgic, fun, and has been part of her journey from the very beginning. This exclusive calendar is her way of sharing that connection with beauty lovers across the region, offering a collection of her top picks wrapped in a beautifully designed package. A Beauty Countdown Like No Other From plumping lip favorites to ......read more
After the landslide success of the Rick and Morty Collection, SHEGLAM is back with another cult-favorite collab, and this time, we're going mathematical! Embark on a beauty adventure with the Adventure Time x SHEGLAM Collection, a playful lineup inspired by the vibrant, wacky, and totally algebraic world of Finn, Jake, and their legendary crew. Channel Ice King's chill, Lumpy Space Princess's sass, or the heroic glow of Ooo's finest, for this collection is packed with bold colors, magical finishes and long-lasting formulas that bring Adventure Time vibes straight to your vanity. Disucover the full SHEGLAM x Adventure Time Collection set and add some Bubbline magic with the Cream Blush Duo, or give your lips a gem-worthy glow with the Heroes Only Shimmery Lip Gloss and Oh My Glob Tinted Lip Mask. Keep your ......read more
LYMA, the leading supplement brand, announces a scientific breakthrough that bottles the effects of exercise - as the World Health Organisation (WHO) reports 1.8bn adults globally are falling short of activity level recommendations* The rise of the desk jockey sees Brits sit for as long as 8.9 hours per-day*2 and Americans sit almost 6 hours per-day*2 - and our sedentary lifestyles are known to be damaging to our health The LYMA Supplement is the only award-winning nutraceutical to include ten patented, peer-reviewed ingredients (targeting focus, immunity, beauty), in the doses proven to work, and it is now adding an eleventh The new ingredient is a patented adaptogen that studies have found to mimic some of the effects of exercise such as fat-burning and energy producing metabolic processes* It can be ......read more
Benefit Cosmetics is thrilled to announce an exciting partnership with Parker's, the renowned Emirati global restaurant brand, for a limited-time menu inspired by Benefit's playful and bold spirit. Just in time for Ramadan, Parker's has reimagined fan-favorite items with a Benefit's twist—including turning the viral Matilda Cake pink, introducing a Ruby Hot Chocolate, and crafting a refreshing cold Hibiscus drink. With every purchase from this exclusive menu, customers will receive a collectible sticker sheet created by Emirati artist Fatima Al Zarooni, blending iconic landmarks with Parker's and Benefit's signature brand DNA. The collaboration will be available at all Parker's locations for the entire month of Ramadan, not just across the UAE but also in KSA and London, making it a global celebration ......read more
Due to popular demand, Benefit Middle East is thrilled to announce the return of its loved web series for a second season during the holy month of Ramadan! After receiving enthusiastic comments and requests from the community, Benefit Cosmetics is bringing back the show bigger, better, and filled with even more excitement, challenges, and a larger roster of guests. This captivating web series promises to bring joy and a sense of community to viewers throughout Ramadan. Premiering on March 1st, 2025, Season 2 will feature five exciting episodes, each offering a delightful mix of entertainment, laughter, and culinary adventures creating a joyful and engaging experience for viewers throughout Ramadan. A Star-Studded Lineup Hosted by the bubbly Iraqi content creator, Ilyan Saqer, the show will feature a ......read more
This Eid, elevate your gifting game with the Vatika Self-Care Box—a luxurious blend of beauty, indulgence and relaxation. Designed to pamper your loved ones, the self-care box can be fully customized with your choice of Vatika's natural hair care products. Whether it's a rejuvenating at-home spa treatment or a boost of nourishment and shine, this thoughtful gift is tailored to cater to every hair need. Packed with natural ingredients, these products are designed to keep your scalp and hair hydrated and silky all year long. A curated gift that embodies the art of self-care—perfect for showing how much you care. ...read more
Two lip plumpers are better than one, isn’t that how the saying should go? Meet SHEGLAM’s Bold Booster Lip Combo, a two-step plumping routine designed to give your lips shape, volume and definition in mere seconds. With a mix of playful colors and next-level plumping, this duo is the confidence boost your lips have been waiting for. Step 1, the Bold Booster Plumping Lip Liner, a creamy, ultra-precise formula that glides on effortlessly for smooth, sculpted definition. Designed to contour and enhance the natural shape of your lips, it sets the stage for a fuller, more dimensional look. Step 2? The Bold Booster Lip Plumper, a high-impact gloss infused with SHEGLAM’s innovative Heat + Ice Technology. This unique formula works in two phases – first, a rush of warmth, then a refreshing tingle – activating ......read more
Valentine’s Day is just around the corner, and it’s time to turn up the romance—Catrice style! Whether you are planning a candlelit date, a Galentine’s night out, or just vibing with self-love energy, your look needs to be as bold and unforgettable as you are. This year, it’s all about the perfect blush and brows because nothing says confidence like sculpted brows and a radiant flush. BROWS THAT STAY, LOVE THAT SLAYS First things first—your brows frame the face, and Catrice’s Brow Sleek Laminating Wax is about to make them the main character of your Valentine’s glam. This game-changing wax gives you that sleek, feathered, laminated effect in just a few strokes—no salon appointment needed. Whether you’re going for bold, structured brows or a soft, natural lift, this formula ......read more
Ready to fall in love all over again? SHEGLAM is bringing back the magic of Hello Kitty just in time for Valentine’s Day! The all-new SHEGLAM X Hello Kitty 2.0 Collection is here to make your heart skip a beat, featuring ultra-kawaii, love-infused beauty must-haves. The SHEGLAM X Hello Kitty Full Collection Set is a heart-melting lineup of dreamy essentials, including multi-layered shadow stacks, dewy multi-use balms, a smooch-worthy pigmented lipstick and moisturzing lip balm, a heart-infused primer, and a fluffy powder puff – because your beauty routine deserves a little extra love. And as an added surprise, each collection set includes an exclusive Hello Kitty hair clip to complete your look with an extra touch of cuteness! Give your skin a dose of love with the SHEGLAM Jelly Amor Hydrating Primer - a gel-based, ......read more
Ajmal Perfumes unveils a groundbreaking fragrance collection celebrating the artistry of globally renowned perfumers and redefining the essence of individuality and creativity in perfumery. Dubai, United Arab Emirates 8th February 2025- Ajmal Perfumes, a brand long synonymous with the mastery of perfumery, unveils The Untold Stories, marking a transformative chapter in its 74-year legacy. This innovative collection showcases five exceptional fragrances, each crafted to embody personal narratives while appealing to a global audience. With The Untold Stories, Ajmal moves beyond tradition, embracing a contemporary ethos that highlights creativity, storytelling, and global collaboration. This is not just a collection of perfumes—it’s an exploration of emotions, memories, and individuality, told through the artistry of ......read more
The newly launched FaceFit has opened up in Town Centre Mall, Jumeirah 5 February 2025, Dubai - Skincare and wellness lovers have a new must-visit destination this year with the launch of the newly opened fitness studio for the face, FaceFit. The FaceFit studio is located in Town Centre Mall, Jumeirah and offers Dubai residents a one-of-a-kind face fitness experience. FaceFit offers guests a range of curated face workouts that go beyond traditional skincare. The workouts have been expertly designed for the 42+ muscles in the face, offering a multi-stage workout that sculpts, tones and lifts the facial muscles for a more youthful and radiant complexion. Workouts include the hero workout; the Signature Sculpt, Cryo Contour, Pinklift and more. Workouts range from 30 minutes to 90 minutes in length with potential add-ons ......read more
A year filled with gratitude, reflection, and a forward-looking vision for the next 25 years; As many as 57 winners walk away with mega prizes including a Jetour T2 Luxury SUV luxury vehicle, iPhone 16s and a number of gifts and vouchers to make the occasion a memorable one; With 25 years of perfumes manufacturing, Ahmed Al Maghribi Perfumes has made a strong and formidable presence in the GCC with 180 retail outlets that has attracted more than 55,000 loyal customers in the UAE Date: Dubai, UAE; February 05, 2025 Ahmed Al Maghribi Perfumes, a leading UAE-based manufacturer of oriental and western perfumes, celebrated its business excellence through a momentous occasion, its 25th Anniversary or Silver Jubilee – by sharing its success with customers with a Mega Raffle Draw that saw 57 winners walk away ......read more
New BADgal BOUNCE, Fuller, Fluffier Volumizing Mascara Get pumped for bouncy, volumized lashes with BADgal BOUNCE. The custom-engineered dual-sided brush and buildable formula create lashes that look full, fluffy & lifted all day. 24-hour volume & lift Builds effortlessly & feels weightless Smudge-proof & transfer-proof Clump-proof & flake-proof THAT BADGAL REPUTATION 93% said lashes look fuller 93% said lashes look fluffy 93% said it gives instant lift 95% said lashes look evenly separated BADGALS LOVE GOOD-FOR-LASH INGREDIENTS Linden Bud Extract helps lashes look fuller Rice Wax helps separate & define lashes and visibly boosts long-lasting lift Provitamin B5 helps lashes feel conditioned Castor Seed Oil helps nourish lashes GET IT ......read more
Dubai, United Arab Emirates – January 2025: Layla Al Hajjaj, a visionary Saudi entrepreneur, has emerged as a leading figure in the Gulf’s entrepreneurial landscape. Transitioning from a successful career in the oil and gas sector to founding Boho Salon in the UAE, Layla’s journey is a testament to her unwavering passion for making a meaningful impact. Layla’s career began in the dynamic energy industry, where she honed her strategic thinking and problem-solving skills at a leading international oil and gas corporation. Despite her accomplishments in this challenging field, she aspired to drive change on a more personal and societal level. This ambition led her to the Special Olympics UAE, where she served as Program Director. In this role, she spearheaded initiatives that championed the inclusion of ......read more
دبي، الإمارات العربية المتحدة – يناير 2025: ليلى الحجاج، رائدة الأعمال السعودية التي بدأت مسيرتها المهنية في قطاع النفط والغاز، أصبحت اليوم واحدة من أبرز الأسماء في عالم ريادة الأعمال في الخليج. على الرغم من النجاح الذي حققته في عالم الطاقة، كان شغف ليلى الحقيقي يكمن في احداث فرق جوهري، مما دفعها إلى اتخاذ خطوة جريئة بتغيير مسار حياتها المهنية. فقد أسست صالون بوهُو في الإمارات العربية المتحدة، ونجحت في تقديم تجربة فريدة لعملائها تجمع بين الابتكار والجودة. قبل أن تتحول إلى رائدة أعمال، بدأت ليلى مسيرتها المهنية في إحدى الشركات الدولية الكبرى في قطاع النفط والغاز، حيث اكتسبت مهارات استراتيجية هامة وقدرة على التعامل مع التحديات في بيئات العمل. لكن شغفها كان دائمًا يتجه نحو إحداث تغيير حقيقي في حياة الآخرين. لذلك، قررت ليلى الانتقال إلى القطاع الحكومي، حيث تولت منصب مديرة برامج في الأولمبياد الخاص الإماراتي، المؤسسة التي ......read more
January 27th , 2025 – Get ready to strike gold – SHEGLAM is raising the bar on lash luxury with the launch of the All-In-One 24K Multi-Effect Mascara. Infused with real 24K gold and an irresistible blend of nourishing ingredients, this mascara promises an unmatched lash-enhancing experience in a bottle. Formulated with polypeptide, olive oil and orbignya oleifera seed oil, the 2-in-1 formula delivers major definition, intense volume and multi-dimensional effects for full-bodied, sky-high lashes that last – no clumps, no flaking, just pure lash perfection. The SHEGLAM All-In-One 24K Multi-Effect Mascara is packed with 10+ essential oils and 24K gold to coat your lashes in a touch of luxury while nourishing and strengthening them with every application. The formula is designed to provide a smoother application with ......read more
The metaverse continues to redefine how brands connect with their audience, with Roblox at the forefront of the gaming world. Having embraced this concept just last year, essence has expanded its footprint with the launch of Kingdom of Essentia: Guardians of the Lash Princess. Leveraging 88 million daily active users, essence once again disrupts the cosmetic industry with innovative, immersive experiences fostering a sense of community among Gen Z and Gen Alpha. Introducing Kingdom of Essentia At the heart of this experience lies the Kingdom of Essentia – a vivid, seasonal universe designed to celebrate diversity, creativity, and teamwork. Players are invited to explore visually stunning islands, each inspired by a different season, and embark on exciting missions to defeat the Evil Gray, a force representing ......read more
By Celebrity Makeup Artist, Joanna Simkin using Benefit Cosmetics Celebrity Makeup Artist, Joanna Simkin used Benefit Cosmetics to achieve actress Cynthia Erivo's glowing red carpet glam for the Golden Globes. Complete with Benefit's iconic Hoola Bronzer, POREfessional Super Setter, and High Beam highlighter, Cynthia was serving flawless pores and wicked cheeks on the red carpet. See below for a full breakdown from Joanna on how-to achieve this red-carpet ready look at-home. Skin Prep: Step 1: First, Joanna Simkin prepped Cynthia's skin with The POREfessional Matte Primer to prime her base and blur her pores. Joanna focused the product on the center of Cynthia's cheeks for perfectly blurred and mattified skin. Concealer: Step 2: Next, Joanna ......read more
Catrice’s top-performing beauty essentials are taking over the MENA region, delivering high-quality, cruelty-free, and affordable makeup that stands out. From flawless coverage to bold lashes and hydrated tinted lips, these bestsellers are must-haves for beauty lovers who want professional results without the high-end price tag. The Best of Catrice: Your Full-Face Essentials! Catrice HD Liquid Coverage Foundation Lightweight, full coverage with a matte, airbrushed finish. Long-lasting and oil-free—stays fresh for 24 hours. Available in 6 shades to match your skin tone! Glossin’ Glow Tinted Lip Oil Hydrating, non-sticky formula with a sheer, glossy tint. The perfect blend of lip care and color for everyday wear. It comes in 4 vibrant shades GO Big. Go Bold. Mascara Collection Go ......read more
New Year resolutions are all about making positive changes, and here’s one for your hair : why settle for one-size-fits-all care when your locks are as unique as you are? Enter Vatika Enriched Hair Oil - the ultimate solution to nourishing, reviving, and celebrating your hair’s one-of-a-kind vibe. And here’s where it gets exciting: the art of oil concoction. This trending hair care ritual lets you mix and match oil variants to maximize nourishment and address your hair’s unique needs. ✨ Listen to Your Locks – Whether your hair craves hydration, repair, or shine, Vatika’s enriched oils offer a variety of blends packed with the goodness of natural ingredients like olive, coconut, almond, blackseed, onion, and avocado. ✨ The Power of Personalization – Create your own ......read more
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