The Ultimate Venue Experience

Discover a new side to one of Dubai's premier entertainment zones as the Coca-Cola Arena Venue Experience takes place on select days from 14 July to 19 August. The Access All Areas Tour and Behind The Scenes tour offers an immersive and exclusive access to areas rarely open to the public, revealing how the Middle East's leading indoor arena transforms into a destination for concerts, sporting events and major productions.

Follow the journey of artists, athletes and VIP guests as you explore backstage spaces, premium hospitality areas and the arena bowl. Learn about the cutting-edge technology, expert teamwork and seamless operations that power every event, while enjoying interactive experiences, insider stories and memorable photo opportunities along the way.

The Access All Areas tour takes place on 14 and 31 July, and 11, 12, 18 and 19 August at 12pm and 4pm. The Behind The Scenes tour takes place on 14 and 31 July and 11, 12, 18 and 19 August at 10am and 2pm.