Beauty World Middle East and Wellness & Spa Exhibition 2025

Beautyworld Middle East is a celebration of the innovation, creativity and talent that drives the billion-dollar beauty industry.

Now in its 29th edition, the place “Where beauty meets business” brings together professionals, creatives and industry leaders for three days of activities, expert-led talks, demonstrations and more. With everyone from retailers and distributors to manufacturers, traders and government entities in attendance, the event boasts invaluable networking opportunities. 

Beautyworld Middle East offers visitors hands-on access to the latest products, ingredients and technologies taking the beauty world by storm. Immersive demonstrations in hair, nails, makeup and fragrance make for a memorable experience and showcase the powerful impact of the beauty industry and the transformative power of treatments in real time. 

To amp up the excitement, there are competitions where talented industry players can go head-to-head and showcase their artistry. The event also features the highly lauded Beautyworld Middle East Awards, which recognise and celebrate the best in local and international industry talent.