Tommy Hilfiger Launches Hilfiger Collection at Cairo's City Stars Mall with online influencer campaign

WHAT:    

Tommy Hilfiger, which is owned by PVH Corp. (NYSE: PVH), is pleased to announce the launch of Hilfiger Collection in Egypt, with select pieces now available at the Tommy Hilfiger store in Cairo’s City Stars Mall. To celebrate the collection’s launch, the iconic American brand recreated part of the set of its Spring 2015 runway show – which debut at New York Fashion Week – and enlisted a group of 10 of Egypt’s most prominent social influencers to participate in an exclusive online campaign.

Amongst the selected influencers are model Salma Abu Deif, make-up artist Dolly Yanny, and fashion blogger Nourhanne Eissa. All 10 influencers were invited to use runway pieces from the Spring 2015 Hilfiger Collection to create exclusive content for their own blogs and social media channels. Each post was shot by photography duo Nazly Abou Seif and Shahira Zaki from Cairo’s Photo Boutique Studio, which also shared exclusive first looks of the shoots.

Sneak peeks and behind-the-scenes images of the campaigns have been shared on social media via #TommyHilfigerCairo. For the next two weeks, consumers are invited to the City Stars Mall, where they can take a “selfie” at the replicated Tommy Hilfiger Spring 2015 runway set, share it via social media using #TommyHilfigerCairo, and enter an in-store contest.

WHO:    

Models Salma Abou Deif and Zaynab Azzam
Fashion designer Huda El Mufti
TV presenter Sherine Hamdy
Make-up artist Dolly Yanny
Fashion bloggers Nourhanne Eissa, Sarah Taha, Berna Ibrahim, Radwa El Ziki, and Sarah Abul Ela

Each of the 10 style icons have tens of thousands of followers globally and are considered to be some of the biggest fashion influencers in the region.

WHEN:    

May 28 to June 11, 2015

WHERE:    

City Stars Mall
Nasr City
11771 Cairo
Egypt