Imdaad promotes stakeholder engagement & Hard & Soft FM as principle intelligence partner of FM EXPO 2015

Dubai, UAE, May 18, 2015 – Imdaad, a leading provider of integrated facilities and waste management solutions in the GCC, is participating as a principle intelligence partner at the FM EXPO 2015 which is running from May 18 to 20, 2015 at the Dubai World Trade Center. Imdaad’s active involvement comes as part of their commitment to throw the spotlight on both Hard and Soft FM solutions, as the show provides an opportunity to interact with key stakeholders, customers, and business partners, to discuss the emerging trends, challenges and opportunities in the region’s FM industries.

Imdaad’s sponsorship of the widely regarded conference showcases their commitment to contribute to the country’s FM sector. As an industry leader, Imdaad embraces the crucial role it has to play and its responsibility to support such events in order to encourage growth, enhance market leadership, positively promote the industry, and network with other FM companies. The FM EXPO also serves as a motivational tool for business units throughout the company and Imdaad’s participation aims to increase brand awareness and recognition of its diverse portfolio and wide clientele across the UAE.

Jamal Lootah, Chief Executive Officer, Imdaad said: “As the pioneering facilities management exhibition in the Middle East, FM EXPO 2015 is a crucial platform for FM managers, directors, operators, owners and all other personnel relevant to the industry. An estimated USD 103 billion worth of construction projects is likely to be awarded this year in the GCC brightening the prospects for the FM industry. The UAE’s FM industry alone is expected to touch AED 20 billion in 2015, fuelled by thriving construction sector. We are happy to be a principle intelligence partner of FM EXPO as through such events we can better engage with the customers, create a dialogue with our peers and present to the public our latest offerings and initiatives. For this year’s edition we are emphasizing Imdaad’s environmental efforts which aim to address pressing ecological issues facing the global community.”

Imdaad is featuring two stands made of recyclable materials at FM EXPO, one of which is dedicated to FM and the other for Waste management. The FM stand includes a VIP meeting room under a dome structure built using reused aluminum, the rest of the structure is made using reused wood. The waste management stand will attract visitors through its innovative façade made of incorporated reused wood as well as other recycled materials such as tires, glass among other supplies. Both stands were designed by Pico International LLC, and will be produced at the company’s production facility in Dubai Investment Park.

Imdaad pursues partnerships with vendors who cultivate the vision of spreading environmental awareness, and PICO International is ISO 140001:2004 certified, which a distinction is given to organizations that establish and successfully implement a green approach. Imdaad chose PICO International above all others for its environmentally conscious values, evident in its material of choice and its method of production. Patronizing green approach is in line with Imdaad’s other eco-friendly CSR initiatives, such as ‘BEATI’ and ‘Go Green,’ both of which promote recycling and environmental awareness.