Dubai launches the world's first Smart Issuance Kiosk and DubaiCard

National Pay partners with MasterCard, Gemalto, Tuxedo and Atam Technologies to unveil the new kiosk at Cards & Payments Middle East 2015

Dubai, May 13, 2015 : National Pay, a Dubai-based company that provides Smart Issuance solutions for the banking, finance, telecommunications and transport sectors, will launch and showcase its flagship product, DubaiCard, at the 2015 edition of Cards & Payments Middle East – the fastest growing smartcard, payment and ID exhibition in the world. The two-day event will take place at the Dubai International Convention and Exhibition Centre on May 12 and 13. 

DubaiCard offers the world’s first selection of prepaid cards that can be issued and activated instantly from various National Pay Kiosks spread across the UAE. Thanks to the revolutionary technology of Smart Issuance, customers can apply for a MasterCard branded prepaid DubaiCard via the National Pay Smart Issuance Kiosks, and within minutes, receive a fully personalised, encoded and activated card with the security of chip and PIN technology.  

From General Purpose Reloadable (GPR) cards and gift cards to travel cards and virtual online use cards, DubaiCard products can be used anywhere in the world where MasterCard is accepted in over 37 million locations and 2.1 million ATM’s worldwide. This pioneering initiative by National Pay offers a world-first in payment technology for Dubai.

Rashid Alketbi, Managing Director of National Pay added: “We believe the innovative technology of Smart Issuance will play a major role in furthering National Pay’s alignment with the strategic vision of His Highness Mohammed bin Rashid Al Maktoum, to turn Dubai into a Smart City.”
 
National Pay’s strategic installation plan will see 200 kiosks installed within Dubai in phase 1, with later expansion to the wider UAE and GCC. The solutions offered by National Pay Smart Issuance can also be adapted and customized to suit a wide range of third party issuance products, and will further develop and expand the Smart Issuance offering.

“Tuxedo have been working in partnership with National Pay for the last year on this truly ground breaking programme. We believe that Smart Issuance technology will revolutionise prepaid card issuance,” said Eugene Eckard, Regional Director Middle East, Tuxedo Money Solutions.

“Getting customers up and running quickly with a new payment card is essential in a world where everyone wants everything NOW. We are pleased to join forces with National Pay for the world’s first prepaid instant issuance card via a self-service kiosk” said Eric Claudel, President for Middle East & Africa at Gemalto

Graham Foster, CEO Atam technologies commented, “This 24/7 solution has huge opportunity within the banking and finance sectors, and we are very proud to have worked with National Pay to deliver this novel solution to market.”

Eyad Al Kourdi, Country Manager – UAE, MasterCard commented: “We continue to partner with leading organizations to realize our vision of a world beyond cash. The innovative DubaiCard provides consumers with a safe, simple and secure way to make electronic payments. It meets the needs of today’s consumers, giving them the ability to make payments anywhere, any time and on any device without compromising on security”.