SUBWAY® Fans in UAE Enjoy Marvel's “Avengers: Age of Ultron” Movie Premiere

Dubai, May 6, 2015:: Hundreds of lucky winners from the UAE attended Marvel’s Avengers: Age of Ultron movie premiere presented by SUBWAY™ and Mountain Dew on Monday night. Guests from the UAE media and influencers, including representatives of SUBWAY™, Mountain Dew and Marvel, joined the winners for the movie screening on an evening that saw special appearances of Avengers Characters, interactive activities and fun photo opportunities.

SUBWAY® gave its consumers this unique opportunity through radio competitions conducted in the UAE over the past few weeks.

SUBWAY® Restaurants also hosted contests hosted on its Facebook page for fans to win other Marvel’s Avengers: Age of Ultron movie premiums and promoted a special meal – a combination of the recently launched Oven Breaded Chicken Sub, a bottle of Mountain Dew and Doritos chips - along with the limited edition Marvel’s "Avengers: Age of Ultron" collectible cups, given with the purchase of any foot-long meals.

“We are proud to enter into this collaboration with Marvel for the upcoming, highly anticipated Avengers: Age of Ultron.  As a global restaurant chain, we recognize that with our reach comes a great opportunity to further support the film’s positive thematic of empowerment.  We are excited to offer an exclusive experience that “Avengers” fans can’t find anywhere else. The film brings together a passionate fan base with our brand that many already identify with and enjoy. We look forward to satisfying our fans’ hunger for unique opportunities and meal options that are freshly-prepared just for them,” said Hicham Ghazal, SUBWAY® Head of Marketing for Middle East & Africa.

SUBWAY® is proudly present in the UAE with more than 160 locations – surpassing the number of outlets of any other QSR chain. The chain also has presence in 110 countries, providing approximately 400,000 jobs to Sandwich Artists™ around the world, and serving more than 2.8 billion sandwiches a year.