Superdry hosts an exciting, fun-filled in-store event at the brand's boutique in the Dubai Mall

Trendy British fashion brand, Superdry, recently hosted an exciting in-store event as a summer treat for its consumers. The event took place on April 17th at its boutique in The Dubai Mall from 6:00 pm- 10:00 pm and was also graced by bloggers and photographers from Dubai.

Superdry is known as much for its cool events as it is for its cutting-edge fashion! Following the funky style of previously held Superdry events, this one too had a live DJ, DJ Stew Magoo, regaling visitors with catchy tunes for the entire duration of the event. This was not all as the taste buds of visitors were also taken care of with delicious treats from Burger Fuel serving as pass-around snacks during the event.

This exciting in-store event has also been planned for the Superdry boutique in Yas Mall on the 24th of April so that residents of Abu Dhabi can enjoy the Superdry experience!

To get a better feel of the brand, you can check out the SS15 collection now in all stores across the UAE.