Mouawad celebrates 125th anniversary across the Middle East

A rich heritage of defining glamour and setting milestones

Dubai, April 23, 2015:  This year marks a very special occasion for the renowned diamond house, Mouawad, as the brand is all set to complete 125 years in business. Since its inception in 1890, Mouawad has made remarkable strides, achieving an outstanding level of excellence in jewellery manufacturing, diamond cutting and watch making. Today, the Mouawad name continues to enchant with innovative style, timeless craftsmanship and brilliantly distinctive creations. 

“One hundred twenty five years in business are a milestone to celebrate and an opportunity to momentarily look back, but a golden ticket to chart the path forward,” says Pascal Mouawad, CEO of Retail Division. “I am extremely pleased to announce that we’ll be hosting anniversary events across the Middle East and revealing never-seen-before Mouawad creations to our clients,” he observes. 

To add a special sparkle to the occasion, Mouawad is displaying a daring sense of color in glamorous jewellery designs featuring diamonds, rubies and other colored gemstones. The novelties show to the best advantage Mouawad’s unparalleled capabilities in the systematic creative process, right from jewellery design to procurement of raw materials and finishing with exquisite touches. Limited editions include a unique assortment of Flower of Eternity®, a Rosette-inspired gemstone collection and premium Grande Ellipse rollerball pens. Each will no doubt become highly coveted amongst the brand’s clients as well as among luxury aficionados. 

“Obviously, the key to fostering a successful luxury brand is maintaining the element of exclusivity and the trust of your clients. Therefore, our 125th anniversary celebrations are focused in particular on sharing this success together and thanking them in the best way possible,” concludes Pascal Mouawad. 

Flower of Eternity - anniversary edition collection

For its 125th anniversary, the renowned diamond house, Mouawad introduced limited edition assortments from its best-selling Flower of Eternity® collection.  The line sparkles with different gradations of beautiful colours resulting in a contemporary glamour. Crafted from 18k white gold, and set with diamonds, tsavorites and multi-colored sapphires, the Flower of Eternity® new additions feature gradient pink, yellow, blue and orange designs available in pendants, earrings and rings. The result is a selection of iconic pieces perfect for every mood from daytime chic to a dazzling evening sophistication.