SUBWAY® Teams Up with Marvel for the MEA Exclusive Premiere of “Avengers: Age of Ultron”

Exciting chance for UAE fans to live a Marvel’s "Avengers: Age of Ultron” movie experience with SUBWAY® Restaurants

Dubai, April 21, 2015: Attention Marvel fans in the UAE – here comes your chance to see the epic follow-up to the biggest Super Hero movie of all time before anyone else does! SUBWAY® Restaurants in UAE have collaborated with Marvel Studios to give fans access to the highly-anticipated "Avengers: Age of Ultron”, opening across UAE theaters on April 30th.
 
SUBWAY® will be bringing Marvel’s “Avengers: Age of Ultron" film to life in the Middle East and UAE with a host of social media, in-store, radio and out-of-home activities. SUBWAY® consumers get a chance to win Marvel’s “Avengers: Age of Ultron” movie tickets for the premiere night set for April 27th in the UAE through on-going radio competitions. 

To win other Marvel’s Avengers: Age of Ultron movie premiums, fans can enter contests hosted on the brand’s Facebook page. SUBWAY® Restaurants in UAE will also be promoting a special meal – a combination of the recently launched Oven Breaded Chicken Sub, a bottle of Mountain Dew and Doritos chips - along with the limited edition Marvel’s "Avengers: Age of Ultron" collectible cups,  given with the purchase of any foot-long meals.

“The collaboration with Marvel Studios for the ‘Avengers: Age of Ultron’ movie is certainly a very exciting one. We believe this association will help us connect and engage with our consumers – the millennials – in a more meaningful way by offering something that they are really looking forward to,” said Hicham Ghazal, SUBWAY® Head of Marketing for Middle East & Africa.

“Marvel has an incredibly passionate fandom which we’ve witnessed first-hand by teaming up with previous Marvel Studios movies, globally. This time, we are bringing the brand’s association with the ‘Avengers: Age of Ultron’ movie for the first time to the MEA region and we’re excited to satisfy our mutual fans’ hunger for both SUBWAY® meals and ‘Avengers’ content” added Ghazal.  

“With SUBWAY® joining as a promotional partner for ‘Avengers: Age of Ultron,’ Marvel has found new ways to reach a larger audience of fans.” said Stephanie Cohen, Vice President, Partnerships, Marvel Entertainment.

The action-packed Marvel’s “Avengers: Age of Ultron” opens in theatres across the UAE on April 30th, 2015. 

SUBWAY® is proudly present in the UAE with more than 160 locations – surpassing the number of outlets of any other QSR chain. The chain also has presence in 110 countries, providing approximately 400,000 jobs to Sandwich Artists™ around the world, and serving more than 2.8 billion sandwiches a year.