A Mother's Praise Can Starkly Influence her Daughter's Self-Perceptions, New Global Olay Study Finds

In celebration of Mother’s Day, Olay has conducted an insightful global study designed to explore the unbreakable bond between mothers and daughters all around the world 

With Mother’s Day just around the corner (March 21), there is no better time to share with you the touching results derived from a new global study aimed at exploring the deep connection between mothers and daughters. The report – titled ‘The Beauty of Mothers’ Words’ and commissioned by world-leading skincare brand Olay – sheds light on the pivotal role that mothers play in shaping their daughters’ personalities and boosting their self-esteem. Interestingly, the study revealed that mothers typically use their own life experiences and views on beauty to push their daughters to excel in all kinds of endeavours. More importantly, mothers strongly encourage their daughters to feel and look their best always – a vision that absolutely echoes Olay’s brand ethos. 

In fact, 39% of women admit that their mother said that they looked great even during their awkward teenage years. According to Olay’s in-depth analysis, mothers generally offer their daughters wisdom and support via the use of ‘beautiful words’. These, in turn, help daughters build up the confidence levels needed to look and feel their best – so they can achieve their dreams and ‘never settle’. 

These powerful themes are at the very heart of Olay, a pioneering brand committed to empowering women and enhancing their sense of self-worth. After all, inspirational words of encouragement create an immediate ripple effect on how women perceive beauty. In recent years, Olay’s staunch dedication to championing women – coupled with the brand’s unparalleled scientific expertise and innovation prowess – has spurred the creation of ground-breaking skincare products. 

Based on Olay’s extensive report, an impressive 66% of women around the world consider their mothers to be their primary source of beauty advice, while 21% say they always go to their mum for beauty advice. 

Remarkably, Olay’s study also found that a staggering 76% of women plan on passing on their mothers’ sayings, mantras and words of encouragement to their own daughters or future daughters. 

“During my teenage years, I think my mum saw the potential in me,” said Anastasia Achilleos, Global Ambassador for Olay and Celebrity Facialist. “Her beautiful words of support and inspiration, during what’s essentially a bit of an awkward time for all of us, absolutely guided me. I gradually understood that: through the power of a message I can make a difference, something I think my mum recognised before I did!  ” 

According to Olay’s study, the most frequently used words by mothers around the world include:
•    Be yourself
•    Believe in yourself
•    Be happy/Do what makes you happy
•    Always follow your heart and dreams
•    Be family-oriented
•    Live life to the fullest
•    Be honest

Most respondents (62%) claim that they still regularly receive life advice from their mothers in person; moreover, 72% of respondents have heard words of support from their mothers in the past week alone.  
Globally, the top three pieces of beauty advice given by mothers are:
•    Get sufficient beauty sleep! (46%) 
•    Don’t go to bed with makeup on! (43%)
•    Be confident in your beauty! (39%)

There is no doubt about it: Olay’s study cements the idea that, in today’s day and age, mothers continue to serve as the anchors of their families, especially in the eyes of their daughters. They are indispensable figures in their daughters’ lives, cheering them on in everything they do.

In honour of Mother’s Day, let’s show these women how much we love and appreciate them!