Karcher expands presence in Middle East with new centre in Qatar

Company continues to widen its footprint as facility serves a fast-growing market in the GCC 

(Qatar, 15 March 2015) – Karcher, the world leader in innovative cleaning technology solutions, has announced the opening of the Karcher Centre along Salwa Road in Doha, Qatar – the latest addition to the company’s growing portfolio of facilities across the Middle East region. 

Ambassador of the Federal Republic of Germany to Qatar H.E. Mrs. Angelika Storz-Chakarji led the roster of guests during the opening ceremony, which was also attended by representatives from Karcher Middle East and Qatar Trading Company (QTC), as well as key industry players. 

“The centre is a pivotal platform for the Qatar market. It provides users with professional cleaning solutions and products, as well as access to a dedicated after-sales service, repairs and maintenance. The Karcher Centre also serves as a sales outlet and customer service for both our professional and home and garden products,” said Richard Nouira, Managing Director of Karcher Middle East. 

The Qatar facility, which is a joint undertaking with QTC, joins three other Karcher Centres located in Dubai (UAE), Oman and Egypt. Nouira said the company plans to open a Karcher Centre in Bahrain in the first quarter of 2015, while another is underway in Kuwait and a second centre in Dubai is also in the pipeline, bringing the total dedicated Karcher Centres in the region to eight. 

“Karcher’s operations in the Middle East have seen consistent growth over the past years as the cleaning and hygiene industry gathers pace. We sold 13,280 machines in Qatar in 2014 and had 31,720 after-market spares and accessories,” the managing director said.

In Qatar, Karcher posts double-digit growth as its sales performance remains upbeat with the support of QTC, which has developed a long-term partnership with Karcher. 

“The business relationship between QTC and Karcher has become even more solid as the years go by. The Karcher Centre will be a flagship facility in the Qatari market, reinforcing the combined strength of Karcher’s cleaning solutions and QTC’s market knowledge to provide a best in class service to all customers,” said Tariq M. Al Shamlan, Managing Partner (DMD) of Qatar Trading Company in Doha.