Dabur International launches new alcohol-free Dabur Miswak Mouthwash

Dubai, UAE, March 8, 2015 – Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has launched its new alcohol-free Dabur Miswak Mouthwash packed with powerful natural ingredients to help ensure strong teeth and gums.  The new mouthwash is a natural cleanser that effectively fights plaque and gum disease, prevents tooth decay and toothaches, and eliminates bad breath.

The oral rinse’s key ingredient is ‘miswak,’ an effective teeth-cleaning twig used by Arabs since ancient times.  Miswak comes from the Salvadora persica tree (‘Arak’ in Arabic) popularly known as the ‘Toothbrush Tree.’ Believed to be the purest form of dental cleansing, the use of miswak has been proven to be effective in fighting germs due to its anti-bacterial properties.

Abhinav Kumar, Group Product manager, Dabur International, said: “The mouthwash segment of oral care products has seen substantial growth as demonstrated by the increasing number of different varieties currently available in the market. Aside from brushing and flossing, many people use mouthwash as part of their oral hygiene routine to effectively strengthen their teeth and gums. While they have many oral care benefits, some people, however, are still worried that alcohol-containing variants, in particular, will result in a number of health risks. This prompted us to develop an advanced mouthwash solution with no alcohol that is not only safe to use but also formulated with natural ingredients – such as miswak – with proven oral care health benefits. The new product demonstrates our commitment to provide cutting-edge products that help promote overall oral care hygiene.”

Germ Kill and Mint Fresh, which are packed with powerful natural ingredients, are the two Dabur Miswak Mouthwash’s variants. Germ Kill, in addition to containing Miswak is also fortified with fennel to prevent and kill bacteria-causing germs. Germ Kill fights plaque, helps remove yellow stains, ensures strong and healthy gums, and provides fresh breath and thorough cleansing.
 
Mint Fresh, on the other hand, wards off plaque and yellow stains and promotes healthy gums through its effective natural ingredients such as peppermint oil that ensures deep cleansing of the mouth and mint and menthol flakes that bring intense fresh breath.

Both Germ Kill and Mint Fresh are available in 250ml packs at AED 10 each.