Hilfiger Denim Spring/Summer 2015 Collection

Dubai, February 26, 2015: The Hilfiger Denim Spring/Summer 2015 collection, Heartland, is inspired by an All-American road trip across the United States. Heading off the beaten path, the collection travels from desert and mountain terrains to stunning coastal vistas – visiting some of the most picturesque, unique and quirky spots in the country. This exploration of America’s midland embraces the outdoors to the fullest, resulting in surplus, maritime and military influences combined with Hilfiger Denim’s signature rock‘n’roll twist.

Women’s

The adventure begins in the Mountains, where it’s all about mixing: jersey and leather, nylon and mesh, woven and knit, fleece and lace. Technique plays an important role, with cutout fleece, over-dying, cold dying and metallics appearing throughout; faded, natural and raw edges further emphasize the rugged aesthetic. Western influences – bandana prints, plaids, embellished studs and Navaho prints – are seen in graphic tees, trims and rib detailing. Formula one red, blue depths and classic white form the key color palette, while pops of cactus flower and bonnie blue add an unexpected twist. It’s a fresh, modern and sophisticated interpretation of Americana.

Heading south into the Desert, the signature style embraces a neutral, sandy aesthetic with washed out, vintage-inspired color tones. Metallic accents make a statement in knits, graphics, embellishments and contrast stitching. Denim washes add a rugged effect, and the new bomber jacket completes the relaxed, vintage aesthetic. Fresh camouflage and animal prints are key, while color blocking and florals also appear in tees. Sun-faded yellow cream, copper and autumn blonde are offset by hints of peapod green, deep sea coral and bijou blue.

This all-American road trip ends at the Coast where the look combines the resort appeal of Miami with vibes of laid-back Los Angeles and preppy New York. Fresh stripes mix with ethnic influences and tropical florals, while beaded embellishment and retro graphics complete the look. Woven and jersey mix sundresses are ideal for days spent at the beach. Denim styles feature lace, tie dye and rough hems, while eroded, tinted and destructed treatments feel perfectly worn-in.

Mountains
Key Details: Mixed fabrics, new techniques, cutout fleece, metallic, raw edges, bandana prints, western influences, Navaho.
Color Palette: Blue depths, classic white, egret, formula one, cactus flower, silver lining, charcoal grey, wind chime, blue chambray, bonnie blue, silver.

Desert
Key Details: Sun-bleached tones, festival chic, rugged denim, vintage, camouflage, animal prints, color blocking, bright florals.
Color Palette: Autumn blonde, deep sea coral, peapod, bijou blue, classic white, egret, curds and whey, falcon, laurel oak, dusky green, light blue chambray, yellow cream, copper.

Coast
Key Details: East meets West, preppy stripes, ethnic prints, tropical florals, beaded embellishment, retro graphics, lace, woven and jersey.
Color Palette: Blue depths, cerise, bird of paradise, provence, classic white, beige heather, sea green, green flash, wild rise, amethyst orchid.

Men’s

The Hilfiger Denim men’s adventure begins in the Desert, where authentic Americana inspires the first fashion group. Prep is given a biker twist – with inky blacks and dark indigos as key colors – and road trip influences are seen in graphic tees. Fabrics are coated and washed, for a worn-in look that’s textured but not heavily destructed. Prints experiment with scale, making for oversized, exploded and exaggerated shapes; meanwhile, five different shades of camouflage can be layered on top of one another for an eclectic effect. Pigment dyes and woven shirts make a key statement, while the signature biker jacket adds an edge to every look. It’s authentic and effortlessly cool.

The second stop on the road trip is in the Mountains, where athletic styles influence a clean, crisp, collegiate aesthetic. American sports inspire graphic tees, with simplistic logos and clean lines. Formula one red, folkstone grey and marshmallow white form the core palette – seen in details like tippings, zipperpulls and trims – and are offset by pops of turquoise; knits and shirts also incorporate sea pink. T-shirts aren’t washed and bottoms play heavily with mid-blues. It’s simple, collegiate and fresh.

The adventure ends at the Coast, where summertime prints and hues are seen throughout. Basics are reinterpreted in a bright palette of tomato red, peacock blue and lime punch, and grounded with whites and chambrays. Swim shorts are the must-have item, available in a variety of photo prints, preppy stripes, solids and camouflage patterns. The nylon jacket is also a statement piece in solid pop colors. Hawaiian prints, summer wovens and shorts reflect the laid-back aesthetic.

Desert
Key Details: Inky indigos, coated denim, oversized prints, camouflage, pigment dyes, woven shirts, graphic tees.
Color Palette: Tommy black, bright cobalt, juniper, mermaid, golden apricot, bright white.

Mountains
Key Details: Red, white and blue, collegiate influences, athletic styles, simple graphics, all-American.
Color Palette: Black iris, light grey heather, folkstone grey, skyway, turquoise, formula one, sea pink, marshmallow.

Coast
Key Details: Swimwear, nylon jackets, bright colors, summer wovens, Hawaiian prints.
Color Palette: Tomato, twilight blue, deep peacock blue, lime punch, bright white.