Al Hilal Bank releases UAE's first scented ‘LAHA' credit card developed for young, ambitious and empowered women

January 17, 2015: Al Hilal Bank has announced the release of its new ‘Laha’ credit card, a first-of-its-kind card that has especially designed for female customers in the UAE. Following the innovative footsteps of the world’s first ‘Qibla’ credit card released by the bank in late 2012, the 'Laha Al Hilal Card' has a built-in applet that can absorb the scent of any perfume. It comes with several exclusive benefits, rewards and privileges such as murabaha profit-free purchases, Platinum dining offers, complimentary airport lounge access, and exclusive discounts from major women-oriented brands.

According to the company’s senior executives, the ‘Laha Al Hilal Card’ was developed for young, ambitious and empowered women who desire elegant products that differentiate them from the rest. To commemorate the release of this unique product, Al Hilal Bank has partnered with Hind Al Oud - Arabic Perfume to create a special scent that will be called ‘Laha Al Hilal Perfume’ which will come along with the Laha Al Hilal Card package in a special box.

Mohammed Zaqout, Executive Vice President (EVP(, Head of Personal Banking Group, Al Hilal Bank, said: “Al Hilal Bank constantly develops products and services that make our customers stand out from the rest and showcase their potentials as individuals and as citizens. Our Laha Al Hilal Card celebrates the beauty, strength, vision, passion and character of women and encourages them to dream big and achieve even bigger. We want the holders of this unique card to be proud of being a woman and exploring possibilities together with Al Hilal Bank.”

“Today’s modern woman wants to send out a strong message about her individuality and her capacity to become a productive member of society while staying true to her heritage. Al Hilal Bank’s Laha credit card is a unique form of expression for aspiring women who desire to make a genuine difference. It is also a reflection of Al Hilal Bank’s full support for women and our passion for innovation and social responsibility.” said Mariam Yousef Ahli, Head of Corporate Communications, Al Hilal Bank.

“At “Hind Al Oud” we create the richest quality of perfumes and oils presented in a modern elegant image for women who know what they want and have high aspirations. We are honored to have our brand affiliated with Al Hilal Bank, a progressive institution that celebrates the potentials and importance of women. We hope to be known as the ‘smell of success’ for the banks patrons,” added Mohammed Hilal, Owner, Hind Al Oud.

Al Hilal Bank is noted for its various social responsibility initiatives aimed at uplifting women and various other segments of society. The bank recently sponsored a mass wedding for Emirati couples organized by the Al Nahda Women’s Association.