Mashreq launches “sMiles” - the UAE's first Anywhere, Anytime, Any Airline miles Card

Dubai – UAE, 12th January 2014: UAE’s leading banking institution, Mashreq, today announced the launch of the Mashreq sMiles Credit Card – the first miles card in the UAE that allows customers to fly for free, instantly, with over 300 airlines including all domestic carriers of the UAE.
 
The new card is set to change the rules of travel forever by offering customers the fastest, easiest and simplest way to earn free flights, hotel stays and holiday packages around the world. Designed specifically to meet the travel needs of the large expatriate population in the UAE, Mashreq sMiles is offered free-for-life and allows customers to earn miles from the very first Dirham of spend - no tiers, no caps, no thresholds, no complicated calculations.
 
Cardholders also get a guaranteed give-back of 1.25% on every domestic purchase and 3.25% on all international spends and have the flexibility to instantly redeem accumulated sMiles for free air tickets for Anyone (self, friends and family), from Anywhere (not just for flights originating from the UAE) and at Anytime (no black-out dates), with over 300 airlines. And that’s not all, sMiles can also be redeemed for hotel stays at more than 180,000 properties across the globe, holiday packages to exotic destinations and a host of ancillary services such as car rentals, Marhaba ‘Meet & Greet’ and visa assistance.
 
Speaking on the occasion, Farhad Dhun Irani, Head of Retail Banking Group at Mashreq said “At Mashreq, we pride ourselves on offering products and solutions that are innovative, relevant and set new standards in customer experience. The new Mashreq sMiles Credit Card hits the bull-eye on all counts – customer value, convenience and choice – and is one more example of how we make possible.”
 
Nimish Dwivedi, Head of Payments at Mashreq said, “In a market where the typical travel card is either co-branded with a specific airline, has high fees, strict eligibility criteria or very limited redemption options, the Mashreq sMiles card is like a breath of fresh air. With zero annual fees, a simple yet powerful “what you see is what you get” proposition and a seamless redemption experience, our new Card democratizes air travel by doing away with entry barriers and making it ever so simple to get that free flight. Mashreq sMiles, quite literally, puts a smile on your face and Miles in your pocket.”