Eclair boutique to celebrate the last day of the working week with ‘Eclair Thursdays'

Campaign will celebrate Dubai’s most deserving each and every Thursday

Dubai, UAE,January 2015: Thanks to the JLT based pastry brand ‘Eclair’, Thursday’s will never be the same again. As it launches its ‘Eclair Thursdays’ campaign, Eclair will call on residents across Dubai to nominate, online or in-store, anyone they think is deserving of receiving a box of its éclairs.

Running each and every week, Eclair will be asking participants to tell us why they think their nominee should win. From being a best friend in times of hardship (insert details of altruistic act) to wearing the most hideous jumper of the year (insert picture please!), Eclair wants to know about Dubai’s most deserving individuals, and to reward them. 

Co-founder and Managing Director of Eclair, Dianne Salem, made the following comment about the launch of its first such campaign, ‘For anyone who has visited our JLT boutique, they will know that Eclair, with its vibrant colours, is a fun-filled brand designed to make people smile! While we have seen our éclairs increasingly gifted for special occasions, be it birthdays or special holiday celebrations, we want our éclairs to bring joy to people across Dubai on a day to day basis. Thus, ‘Eclair Thursdays’ was borne’.

With the first box of scummy éclairs being dished out on Thursday 8th January, the campaign will be running for the long-term, giving you plenty of opportunity to show your love for your favourite friends and family! Nominate now on any of Eclair’s social media profiles with one or two short sentences on why your chosen person should win, and don’t forget to hashtag #EclairThursdays.