Indo Asian partners with BMTC targeting a sizeable UAE market share

DUBAI- January 06, 2015:Indo Asian, one of the largest electrical safety and management equipment manufacturersin India, has joined hands with Bahri&Mazroei Trading Company (BMTC) for distribution of its industrial electrical solutions in the UAE market. Indo Asian is a leading value for money quality brand from Legrand Group – France since 1958. Partnering with BMTC, Indo Asian plans to strengthen its market share forlow-voltage protection and distribution switchgear equipment in the UAE.

BMTC is the flagship company under Bahri&Mazroei Group, the leading provider of solutions for buildings and infrastructure development projects in the Gulf. Indo Asian is the pioneer in manufacturing and distribution of power protection equipment and solutions in India, having experience of more than five decades, and global presence in 42 countries.

Commenting on the agreement, Mr. Esam R. Al Mazroei, Managing Director of Bahri&Mazroei Group, said: “We are extremely proud of being selected by Indo Asian, one of the pioneers in providing industrial electrical protection solutions. This is an important strategic addition to BMTC’s portfolio of switchgear products and low-voltage protection solutions for infrastructure development.”

“With the tie-up, we expect a sizeable market share for distribution of industrial switchgear products in the UAE, in line with the ongoing infrastructure developments to meet the requirementsof Dubai Expo 2020 andDubai’s strategic plan 2021. The range of products target different infrastructure segments including residential and commercial properties, industrial and utility projects, hospitality projects, and so on,” he added.

Mr. Ajay Wali,Vice President International Marketing - Indo Asian, said, “We are happy to announce our association with BMTC for distribution of our products in the UAE market. BMTC is a renowned name in the supply of electrical solutions.With this agreement, we aim to enhance the reach of our electrical equipment and range of switchgear productsacross the region. We have an established presence in the MiddleEast, where we deliver global standards of quality, safety, reliability and value for money switchgear solutions to all types of infrastructure projects.”

“Our innovative product design and use of technology help us to manufacture and deliver world-class electrical products.Constant research and development have helped us improve the performance and functionality of our products in order to cater to the changing requirements of the customers.Our philosophy focuses on ensuring the safety and simplicity of installation and operation of electrical product solutions. Every product is an embodiment of the core Indo Asian philosophy of enriching quality of life by enhancing the security, efficiency and convenient use of electricity,” he added.

BMTC has always been recognised as a reliable solutions provider by several government departments like Municipalities in Abu Dhabi and Dubai, the Ministry of Public Works, Department of Presidential Affairs, Dubai Airport Free Zone, ADNOC, GASCO, Aldar and RTA Dubai, and so on.

BMTC have supplied solutions to a wide range of projects including BurjKhalifa, Burj Al Arab, The Nad Al Hammar Tunnel, Al Maktoum International Airport-Dubai, Sheikh Zayed Tunnel, Shams Gate, Ferrari Theme Park, Sheikh Zayed Grand Mosque, to name a few. BMTC is also the proud recipient of The Gulf Traffic Award for Innovation in Infrastructure in 2011 for the innovative tunnel lighting solutions of the Nad Al Hammar Tunnel project. BMTC’s efforts at promoting green technology also won the Lighting Project of the Year Award at the 2013 edition of the Middle East Electricity for Tasheel Offices in ManaraDistrict, Dubai.

The Indo Asian product range is preferred by a number of electrical utility authorities including Dubai Electricity and Water Authority, Abu Dhabi Water and Electricity Authority, Electricity and Water Company, Kingdom of Bahrain Electricity and Water Authority, General Electric Company of Libya, Electricity Company Ghana Limited, PHON, SESCO, UMEME, to name a few.