Madi brings Nashi Argan hair treatment products to Oman

•Nashi Argan provides the purest form of Argan Oil for beauty lovers
•Argan Oil, referred as liquid gold, sourced from Southwest Morocco

Madi International, one of the leading distributors of internationally reputed professional beauty brands across the entire Middle East, has announced the launch of the Nashi Argan products, globally renowned for its cosmetic and nutritional properties in hair care, in Oman.

The introduction of Nashi Argan Hair Products in Oman follows the success of the product in other parts of the Gulf and across the globe. Madi International had launched the Nashi Argan hair care products in Kuwait in October 2012 and in the UAE in October last year, as part of its agreement with Landoll, which covers UAE, Kuwait, Qatar, KSA, Bahrain, Oman, Jordan, Syria and Iraq.

Nashi Argan brings forth the healthy nutritional benefits of Argan Oil for the Oman clientele. Argan Oil - which is commonly referred as liquid gold - is produced from an Argan nut in the Argan tree, which only grows in Southwestern Morocco. Argan oil is full of vitamins & antioxidants and is commonly used as a moisturizer for the body and is a great hair treatment.

Nashi Argan is available in approximately 15000 salons across the globe. The company is on an aggressive growth journey, which will see it achieving over 40% growth in sales, thanks to the new markets it is targeting to enter during the year. The launch in Oman is part of Madi International's commitment to bring world-class brands to its clientele in Oman.

Mr. Mohammed Madi, President of Madi International Group, said: “We are happy to bring Nashi Argan - the organic 100% Argan oil option to Oman. Nashi Argan provides

the purest form of Argan Oil with its Argan Oil collection of products. Every single collection from Nashi Argan has been made to suit women's needs through its simplicity, efficacy and smoothness to the hair. Madi International is renowned to bring world-class innovation to the region, and this introduction in Oman is part of our efforts to cap its success with an amazing product.”

He added: “Apart from its medicinal and nutritional qualities, Nashi Argan is also a very eco-friendly product with its zero environmental impact packaging, thanks to the use of recycled and recyclable materials. The entire production process uses only energy from renewable sources and goes with our commitment to providing a healthy and sustainable option to our clients.”

The Nashi Argan range of products includes its famed Shampoo, Conditioner, Deep Infusion Mask, Argan Oil, Argan Spray, Instant Hydrating Styling Mask, Nashi Argan Dry Body Oil, and Hand Cream, among others. Among the salient advantages of the Nashi Argan range is the ease of use and the results are visible after the first application itself as it is enriched with precious, natural elements that provides long-lasting results.