Wow by Wojooh Launches Color Ritual- Breathe-in Nail Polish

• The Middle East’s favorite beauty retailer launches Color Ritual – Breathe-in Nail Polish, the region’s first innovative breathe-in nail polish 
• Formulated with the health of your nails in mind! 
• A rich collection of feel-good polishes with masses of choice; 30 colors and two top coats giving you 60 vibrant possibilities

The low-down
Wojooh, the Middle East’s leading beauty retailer, proudly presents Color Ritual – Breathe-in Nail Polish, one of the star products from its Wow by Wojooh makeup line.  

Color Ritual– Breathe-in Nail Polish is a unique, porous chip-resistant formula that allows your nails to breathe while delivering a gorgeous glossy or edgy matte finish depending on which anti-chip topcoat you choose, you can swap your nail color as often as your outfit. It is enriched with a UV filter to prevent discoloration and yellowing. Choose from a mix of lacquered, pearly, metallic and sparkly shades; do you dare to wear them?! They are beyond bold… 

What makes it so different from the rest?
Wow by Wojooh has created a striking collection of 30 breathe-in nail polishes to create funky, high fashion looks. With so many fabulous possibilities, the choice really is yours: for a vibrant hue, you can’t go wrong with Berry Stain, this hot pinky lacquer will add a summery cheer to your hands. Or go with Red Pride, it is the freshest color to pick if you want to boost your tan. For something slightly more dramatic, opt for Midnight Majlis; it will add an eye-catching edge to your look. Whatever your ritual, Color Ritual – Breathe-in Nail Polish will give you a long-lasting mani with colors to shout about. 

KEY FEATURES OF COLOR RITUAL – BREATHE-IN NAIL POLISH:

• An exciting collection of 30 breathe-in polishes boasting high pigment shades, brilliantly conceived to let moisture, water and air pass through to the nails. 
•  A moisturizing, long-lasting formula that protects nails from chipping and applies evenly without streaking.
• Offers a smooth and easy application leaving nails drenched in eye-catching color.
• Formulated without toluene, formaldehyde, phthalates or camphor.
• Contains UV filter to prevent discoloration and yellowing.
• Made in France.

Tips and tricks from the Woojoh beauty experts. 

• Use a basecoat that doubles as both base and shiny topcoat.
• Roll the bottle between your palms before application to mix the components. Don’t shake it!
• Don’t paint right up to the cuticle to avoid seeping.
• Apply your favorite topcoat for a matte or shiny effect to suit your mood and outfit.

Not tested on animals and containing no animal-derived ingredients, Color Ritual – Breathe-in Nail Polish is now available exclusively at Wojooh outlets across the Middle East. RRP AED 55. 

The Festive Season
Wow by Wojooh loves all things nails – especially NAIL ART! It’s the festive season – and that calls for some FESTIVE NAILS! To celebrate our new Color Ritual line our Wow by Wojooh Nail Artist has created 2 unique festive looks to rock this season! Here are our step by steps to create these looks: