American Express Middle East launches ‘Experience UAE' 2014

· Campaign engages leading names in leisure, retail and travel with exclusive offers across UAE

 
(Dubai) United Arab Emirates, 09 November 2014: American Express Middle East today launched its ‘Experience UAE’ campaign for the fourth successive year. Designed to showcase the very best the United Arab Emirates has to offer, this year’s program includes a range of exclusive offers specially negotiated with hotels, restaurants, shops, waterparks and spas. Full details of the program can be found at: www.americanexpress.ae/experienceuae.

Experience UAE is open to all American Express Cardmembers from now until March 31st, 2015. For those who fancy a night away from their daily routine, the offers include 15 per cent off the best available room rates at Atlantis The Palm, Dubai, Ajman Saray, A Luxury Collection Resort in Ajman and The St. Regis Abu Dhabi. UAE residents can also take advantage of offers on shopping, dining, wellbeing and adventure offers with partners such as the noodle house, La Martina, House of Fraser Abu Dhabi, Talise Spa in Jumeirah Hotels and Resorts in Dubai and Abu Dhabi, Yas Waterworld Abu Dhabi and Seawings Seaplane Tours.

“The United Arab Emirates is a truly vibrant place with world-class shopping, restaurants and entertainment,” said Usman Arif, Vice President & Country Manager, American Express Middle East UAE. “This year’s ‘Experience UAE’ program covers a wide range of offers, from some of the world’s greatest chefs to amazing shopping opportunities. We really hope it encourages more residents than ever to experience fully their homeland of the United Arab Emirates.”

The campaign follows a recent survey from American Express Middle East which showed that more than two-thirds (68%) of respondents from eight countries in the region chose Dubai as their number one destination for luxury shopping, while a further fifth (19%) selected Abu Dhabi.

"The ‘Experience UAE’ campaign is a great way to encourage more people to visit and Experience the UAE and Atlantis, The Palm,” said Ravini Perera, Senior VP Sales, Marketing & PR at Atlantis The Palm. “We’re thrilled to once again support this American Express initiative and we look forward to welcoming cardmembers to our entertainment destination resort and wow them with our award-winning Aquaventure Waterpark, endless stretch of beach, luxury boutiques, numerous dining choices including world renowned chef restaurants and an exciting nightlife experience.

To help Cardmembers make the most of their UAE experience, American Express Middle East has developed a new microsite which is compatible with mobile devices and includes useful information such as places to visit across the UAE and a calendar of events taking place during the campaign period. The site can be accessed via: www.americanexpress.ae/experienceuae and contains the full terms and conditions. ‘Experience UAE’ information can also be found on American Express Middle East’s Facebook page: www.facebook.com/AmericanExpressME