Product Placement – Fem Halawa

Every woman is desirous of soft, smooth skin to make her feel beautiful and confident. Hair removal has been an integral part of a woman's beauty regimen since ancient times because a body without hair was considered a sign of beauty and elegance. Women, since ancient times, have devised different ways to remove unwanted body hair such as flint blades, shell razors, tweezers, creams, and even sharp-edged stones.

The practice of removing excess or unwanted body hair has been prevalent in the Middle East too. One of the oldest traditions of natural hair removal in the region is Halawa (sugar waxing), a hair removal system thought to have originated in Egypt. It is a traditional depilatory method of removing body hair with the use of home-made wax prepared with sugar, lemon juice, honey, cornstarch and water. Halawa is very popular among Arab women especially among younger generation even today. However, due to the time consuming and messy preparation involved, they are on the lookout for a more convenient, instant and effective solution for hair removal.

After learning about the needs of the modern Arab women, Fem, one of the leading brands in natural depilation  has developed its FEM Halawa, which is a quick, no-mess depilatory(hair removing) solution. Based on traditional Arab sugar waxing technique, it offers a superior, spa-like waxing experience within the comfort of home to women who prefer halawa to other modern methods of hair removal. In addition to being formulated from natural ingredients, FEM's new hair removing product is enriched with herbal extracts and infused with delightful fragrances to leave the skin hair-free and smooth with a lingering fragrance.
 
Fem Halawa is available in three variants: Strawberery, Oudh and Alo vera.
 
Fem Halawa –Strawberry for Sensitive Skin is fortified with natural strawberry extracts that makes the skin soft and supple. Its anti-oxidant-rich formula is perfect for sensitive skin as it provides protection from free radicals while instantly and gently removing excess hair.

Fem Halawa –Oudh for Normal Skin is infused with the natural fragrance of oudh, ancient oil considered sacred in the Arab World and often referred to as ‘liquid gold.' Every wax experience with Fem Halawa – Oudh soothes the skin and relaxes the senses as well as leaves a lasting fragrance.

Fem Halawa – Aloe Vera for Extra Dry Skin is enriched with natural aloe extracts to ensure protection from excessive dryness and irritation. While removing stubborn hair from roots with gentleness, Fem Halawa – Aloe Vera provides a long-lasting nourishment and moisturization to skin.

Regular waxing with Fem Halawa ensures long-lasting results compared to other hair removal methods such as shaving, threading, depilatory and laser techniques, and the use of epilators. A convenient and cost-effective depilatory method for unwanted body hair that can be done any time at home, it is available in a convenient microwaveable jar of 450 grams for AED 12.