FrieslandCampina launches FRISO in the Kingdom

FrieslandCampina Middle East launched Friso, the premium child nutrition brand, during a two day Friso Scientific Meeting- ‘Let’s Start Together’ one held at Riyadh and the second at Jeddah,   The underlying themes of the meeting were “Protein and Digestion Concept” and “From Fetal to Child Nutrition”. An extensive Q&A session followed the insightful meeting. The event was attended by several prominent medical professionals, as well as pediatricians and child nutritionists in Saudi Arabia.

Renowned speakers Prof. Jan Taminiau and Prof. Anne Schaafsma along with the other members of Friso’s management team were present at the meeting.  During the meeting, the science behind the growth journey of a child was discussed by the experts as it’s one of the most unique experiences for both mother and child. The discussion highlighted Friso’s commitment towards making this journey richer by providing premium nutrition for a child’s growth and development.

Prof. Jan Taminiau, Consultant Department of Pediatric Gastroenterology, Hepatology and Nutrition in Emma Children’s Hospital in Amsterdam, Netherlands graced the occasion and shared his expertise on child nutrition and a selection of studies on the same.

Prof. Anne Schaafsma, Senior Scientist Nutrition, FrieslandCampina expressed his insightful views related on stages of protein digestion and how high quality proteins is directly connected to easily digest the milk in a child’s growth phase.

Riyadh meeting was chaired by A.Prof. Abdullah Al- Omair, Mb Chb, Mrcp (Edin), Frcp (Edin), Dch (Glas)., President, Saudi Pediatric Association, Associate Professor and Consultant Pediatrician in the department of Pediatric Collage of Medicine , King Saud University Riyadh .

And Jeddah meeting headed by Dr. Abdulaziz Al Twaim, Consultant and Section head of Pediatric Endocrinology King Abdul Aziz Medical City National Guard Hospital, Vice President of Saudi Pediatric Association, and Both Chairmen assured that breast feeding is the best for babies

Dr, Essam Elkafrawy, Business Manager- IFT, FrieslandCampina Middle East asserted, “In its commitment to provide healthy dairy products and ingredients, FrieslandCampina has brought Friso to Saudi Arabia to make sure a child gets all the necessary nutrients and thereby enjoying every step of his growing up days. We are proud to announce the launch of Friso, which is available in over 25 countries around the world, at such an esteemed gathering. We anticipate that Friso’s launch would prove to be a ‘nutritional’ step towards the success of a child’s growth story.”