Moonway Group set for record breaking sales at GITEX Shopper 2014

DUBAI- September 29, 2014: Moonway Group, leading UAE-based manufacturer of household lighting gadgets and consumer electronics is set for record breaking sales at the 2014 edition of GITEX Shopper, being held at Dubai World Trade Centre until October 4, 2014.

Moonway Group, with popular brands Mr. Light, Mr. Plus and Focus under its portfolio, is showcasing a range of consumer electronics and lighting products at the exhibition. The Group is participating in the GITEX Shopper for the second time, aiming to meet its target customers and exercise aggressive brand awareness.

Moonway Group is displaying its full product range in the lighting, electronics and home appliance segments at Stand No. SSA-625, Sheikh Saeed Hall-1, so that the customers who visit the Shopper event can enjoy great deals, bundle offers and free product samplings.

Commenting on the GITEX participation, Mr. Abdul Gafoor, CEO, Moonway Group, said, “We are extremely happy to participate in GITEX Shopper, the region’s biggest and best consumer electronics event. Our main focus is on showcasing innovative and consumer-friendly products with the highest quality standards and great features. We have received an overwhelming response so far, in line with the increased customer traffic during this edition of the GITEX Shopper.”

“We have earned the loyalty of our customers by committing ourselves to quality, while maintaining affordability to the target customer segment. We constantly upgrade our range of products in order to cater to the specific requirements of the customers. The products are developed, based on regular research programs in order to contribute better to support the customers’ lives,” he added.

Speaking on participation at GITEX Shopper, Mr. Jossy Stephen Kattur, Chief Operating Officer at Moonway Group, said, “We have always brought to the market household solutions that ensure the best in terms of reliability, functionality, innovation and performance. We use the best technology, improved materials, designs and safety features to bring out top quality household products to the market.”

Mr. Mohammed Hafeed, General Manager - Moonway Group, said, “We have a global footprint, with an established presence in both mature and growth geographies. Our continued investment in innovations as well as setting up more local business centers, enable us deliver a stream of locally relevant and meaningful innovations. A strong revival is happening in the consumer electronics industry as the people are coming to the market looking for innovative products.”

With a wide distribution network, the brands and products under Moonway Group are widely and easily available across leading consumer electronic and home appliance outlets in the region. All the three brands are well-established pioneers in the consumer electronics and household lighting gadgets industry.

Mr. Gafoor further said, “The new expansions will further enhance the visibility and reach of the Mr. Light and Mr. Plus brands across the Gulf and India. The product range upgraded with energy efficiency features and standards included washing machine, microwave oven, juicer, kitchen appliances and different lighting gadgets.”

“We are also planning to open more retail stores in the Gulf region as well as the Indian subcontinent, aimed to leverage the positive transformation of consumer electronics and retails segments in these markets,” he concluded.

Moonway Group operates customer care centers for its brands Mr. Light and Mr. Plus brands in several strategic locations across the GCC and Asian countries to ensure the best after sales service provided to the customers. The Group also operates more than 10 retail outlets across the GCC, India, Nepal, SRI Lanka, and Bangladesh. The Group recently launched its new regional corporate office in Cochin, India and is currently preparing to float more retail outlets across the Gulf and the Indian subcontinent over the year.

The Group’s operations spread to more than 26 countries, playing a prominent role in the growth of the lighting gadgets industry in the Arabia Gulf region for over 10 years. Established in the year 2014, Moonway Group advocates multi-disciplinary thinking in people’s daily life.