New Olay Total Effects Moisturiser + Serum Duo

Olay Total Effects delivers more results in fewer steps with its most concentrated formula ever that fights the 7 signs of ageing 

Dubai, UAE, August 2014: Olay announces the launch of Olay Total Effects Moisturiser + Serum Duo - a new innovation from Olay Total Effects that delivers a powerful combination of our proven cream with a serum. It’s our most concentrated product that fights the appearance of 7 signs of ageing without adding more steps.

ONE STEP SKIN SOLUTION
Olay understands the causes of ageing and busy modern women who are looking for multi-tasking solutions that effectively address multiple signs of ageing without complicating their skin care routine. This is why Olay have developed Olay Total Effects Moisturiser + Serum Duo with targeted ingredient combinations to effectively fight the appearance of 7 signs of ageing in just one step. So, women can boost their anti-ageing regimen and experience multiple benefits without adding more steps to their skincare routine.

Dr Sian Morris, Olay R&D, explains: “Olay recognises that multi-tasking women are looking for skincare solutions that work as hard as they do to deliver the most effective results, which is where Olay Total Effects Moisturiser + Serum Duo comes in. It is an extremely effective concentrated skincare solution that enables multi-tasking women who juggle lots of different priorities every day to enhance their anti-ageing routine and reduce the appearance of 7 signs of ageing without needing to add more steps.’

MAXIMUM ANTI-AGEING POWER 
Olay Total Effects Moisturiser + Serum Duo combines proven cream with a serum, it provides maximum anti-ageing power with essential hydration, plus it protects skin with broad-spectrum SPF 20 to fight the appearance of 7 signs of ageing.  It is the perfect one step  solution for modern multi-tasking women who are looking for a more effective skincare routine with better anti-ageing results but don’t have time to add additional products and steps.  

MOST EFFECTIVE FORMULA EVER
Dr. Morris continues: “Olay Total Effects Moisturiser + Serum Duo is our most effective Total Effects formula that fights the appearance of 7 signs of aging ever. It provides a powerful 7-in-1 solution that helps to improve fine lines and wrinkles, firmness, uneven skin tone and texture, visible pores, dryness and dullness as well as helping protecting skin from sun damage with broad-spectrum SPF 20.”

A recent study found that 95% of women that used women who used new Olay Total Effects Moisturiser + Serum Duo love it: 

•    72% saw a reduction in visible fine lines and wrinkles
•    80% saw an improvement in their skin’s firmness
•    76% saw an improvement in their skin’s tone
•    77% saw an improvement in their skin’s texture
•    78% saw an improvement in pore visibility
•    93% saw an improvement in moisturising
•    85% saw an improvement in brightness and dullness

Furthermore, the study found that while 83% of women who used Olay Total Effects Moisturiser + Serum Duo noticed a significant impact/results on 7 signs of ageing.

SKIN HEALTH ALLIANCE ACCREDITATION
Innovative new Olay Total Effects Moisturiser + Serum Duo is the latest Olay Total Effects product to have been awarded Skin Health Alliance (SHA) accreditation. 

Matthew Patey, Managing Director of the SHA, explains: “Many women want to ensure that products they use have been ‘dermatologically tested’ and perform to the highest standards. The SHA accreditation means women can be assured that Olay Total Effects Moisturiser + Serum Duo not only lives up to its promise of delivering concentrated anti-ageing skincare but meets the stringent standards set by the SHA. It means that millions of women can be confident they’re buying a product that is skin-safe and does what it claims to do.”  

Olay Total Effects Moisturiser + Serum Duo is available at leading retailers nationwide at 40 ml, with the following RRP*:
•    UAE: 63.44 AED 
•    KSA: 61.5 SR 
* Price is at sole discretion of the seller.

SHA ACCREDITATION: 
Olay’s Total Effects anti-ageing skincare became the first skincare brand to gain accreditation from the SHA last year. The SHA is an independent, not-for-profit organization working globally with dermatologists, researchers and industry to promote skin health and provide consumers with confidence and trust in a product’s safety and efficacy claims. 

OLAY TOTAL EFFECTS SHA ACCREDITED PRODUCT LINE-UP:

•    NEW Olay Total Effects Moisturiser + Serum Duo  
•    Olay Total Effects 7-in-1 Day Moisturiser with SPF15                          
•    Olay Total Effects 7-in-1 Night Moisturiser
•    Olay Total Effects 7-in-1 Day Moisturiser Fragrance Free
•    Olay Total Effects 7-in-1 Sensitive UV
•    Olay Total Effects Wake up Wonder
•    Olay Total Effects Touch of Foundation with SPF