Dubai Culture marks official launch of ‘Soul of Dubai Guide' at Creekside, city's newest contemporary cultural space

• First edition of ‘Soul of Dubai Guide’ to be available at airports, malls, and other public spaces
• ‘Soul of Dubai Guide’ launch coincides with soft launch for Dubai’s newest cultural space, Creekside

Dubai, UAE; June 26, 2014: The Dubai Culture & Arts Authority (Dubai Culture), the Emirate’s dedicated Authority for culture, arts, and heritage, has marked the official launch of the ‘Soul of Dubai Guide,’ a one-stop referral source into one of the most dynamic cities in the world, at Creekside, the city’s newest contemporary cultural space and café.

The launch of the ‘Soul of Dubai Guide’ complements the addition of a new creative destination, ‘Creekside,’ which serves as a platform to support an active cultural community that caters its programmes to ensure historical continuity in a contemporary context.

Launched in the presence of key cultural personalities from the UAE, many of whom contributed their stories of Dubai to the guide itself, the unveiling of the ‘Soul of Dubai Guide’ follows the announcement at the Arabian Travel Market 2014. With only a limited number of copies having been distributed, the guide received overwhelming response from residents, businesses, and tour operators, among others.

Saeed Al Nabouda, Acting Director General, Dubai Culture & Arts Authority, said: “The ‘Soul of Dubai Guide’ will make a sterling new addition to Dubai’s literary heritage, but this time narrating the story of our city through the eyes of its people. The guide will be the definitive referral source on Dubai’s historical, cultural, and creative experiences.”

Presenting the ‘people’s view’ to what visitors and residents should experience during their tour of the city, the first version of the guide also celebrates the expansion of Dubai Culture’s ‘Soul of Dubai,’ a path-breaking initiative aimed at showcasing the dynamic growth of the city as well as its cultural diversity, its roots and heritage, as seen through the eyes of its community, through various disciplines of art. Having started out with film, ‘Soul of Dubai’ steps into the realm of literature, culture, and visual arts, among others, with the ‘Soul of Dubai Guide.’

Designed to provide visitors with the perfect juxtaposition between Old and New Dubai, the guide reveals many of the city’s renowned gems – from local eateries, heritage sites, quaint boutiques and organic markets, to picturesque parks and beaches. 

Available in both Arabic and English, the ‘Soul of Dubai Guide’ will now be available to visitors and residents across the city in key locations such cafes, art galleries, airport lounges, cultural institutions & spaces, embassies, and hotels, in addition to the Dubai Tourism and Commerce Marketing (DTCM) offices across the world.

Available free-of-charge at various locations, the guide can also be downloaded via the Dubai Culture website www.dubaiculture.gov.ae