Madi International launches International Star brand Goldwell during ‘Walk of Beauty'

•    ‘Walk of Beauty’, the biggest hair-styling show in the Middle East
•    Company unraveled an unconventional theme by turning ‘Walk of Beauty’ into a complete  platform for professional make over at Beauty world Middle East

Dubai, 2014: Madi International – one of the Middle East’s leading  salon and beauty centers supplies with a reputed professional beauty brands, launched International star brand, Goldwell during the annual ‘Walk of Beauty’ event, the biggest hair-show in the Middle East region. 

The Walk of Beauty event which was held in conjunction with Messe Frankfurt at Beauty World exhibition Middle East, was showcased between May 27 and 29, 2014 at Dubai International Exhibition and Convention Centre. The Walk of Beauty extravaganza is being held continuously for the past nine years and is a major attraction to the exhibition. 

As Madi International promised everyone, this year’s event was a major hit, with its unique format, presentation and the launching of the well-known Professional hair care brand Goldwell. Goldwell is a premium German hair care brand dedicated to providing professional hairdressers with the superior and innovative products for all hair types and hair needs. The brand offers diverse beauty related products and services ranging from very advanced coloring systems, hair-care products, styling to perm products for both men and women. Additional to its worldwide unique innovation “Kerasilk”, which is a treatment for a fabulous manageable hair that lasts up to 5 months.

The increase in hair care and nail polish brands in the Middle East emphasizes on the traditional importance to this sector across the region. As part of Madi International’s plan in responding to market needs, they launched Goldwell, which is now added to the wide array of brands that Madi has launched in the past few years such as LCN – the world's leading manufacturer of cosmetic nail products, across the Middle East, had been ranked Europe’s number 1, and MAVALA – the world-class beauty products that have carved a niche in nail care, eye care and the cosmetics field over the last 50 years, in the region.

Mr. Mohammed Madi, President of Madi International Group, said: “We have been working closely with Beautyworld Middle East to organize the ‘Walk of Beauty’ for many years now, I would have to say that this year was one of the greatest. We are proud for the success of the event which portrays how satisfied our customers are with the brands that we are introducing to the market.  

He added: “What we presented is new on so many levels. The catwalk, semi salons, and the complete makeover of models in front of the audience is an experience that has never been seen before. Not to mention the launching of Goldwell which offers a complete line of hair care and styling products designed to meet any hair need.”