BEDAT & Co - GENEVE Launched in the UAE by Al-Futtaim Watches & Jewellery

Shop-in-shop Inaugurated within The Watch House at Wafi Mall

Dubai, May 29, 2014: It is with great pride that BEDAT & Co GENEVE announced the opening of its first ‘Shop-in-Shop’ in the Middle East today. It was launched in partnership with Dubai based leading watch and jewellery boutique owner Al-Futtaim Watches & Jewellery within ‘The Watch House’ store at Wafi Mall.

The store was inaugurated by Mr. Thomas Dotzek, Senior General Manager, Al-Futtaim Watches & Jewellery and representatives of BEDAT & Co GENEVE. This new and exciting direction for an already well-established relationship is an important part of BEDAT & Co GENEVE brand’s strategy for global growth and expansion. Indeed, the new ‘Shop-in-Shop’ is the first one among five others to open soon including one in the prestigious Dubai Mall by the end of May.

BEDAT & Co GENEVE is a 100% Swiss-made luxury timepiece maker founded by industry legend Mme Simone Bédat. Embodying the needs, aspirations and desires of women at its very core, the brand is present in over 166 locations within the US, Europe, Japan, China, Southeast Asia and Middle East.

For the world’s leading Craftsman of Swiss Luxury Timepiece for women only, the launching of a brand store in one of the region’s most important commercial centres was a natural thing to do. “We are very excited about our entry into the UAE market and our promising partnership with renowned retailer Al-Futtaim Watches & Jewellery. As the only brand for today’s modern women founded by a woman, we are well versed with shopping environments and believe The Watch House at Wafi Mall matches perfectly with our brand ideology!” said Charmaine Low, Marketing Director of BEDAT & Co GENEVE.

“Our Dubai brand-store will embody many of our trademark ‘identifiers’, including strong, confident cherry-wood and deep, rich purples in a beautiful Art Deco environment for which we are now very well known,” Low continued.  “We believe having the right environment in which to display our elegant timepieces is a key to creating the right atmosphere, an atmosphere uniquely ‘understood’ by women today.”

“As one of the region’s leading retailers, Al-Futtaim Watches & Jewellery always chooses its partners with great care.  We believe BEDAT & Co GENEVE, with their beautifully crafted timepieces, offers our customers something truly different and as a retailer, that really excites us. We look forward to a strong long-lasting relationship in the industry,” said Mr Thomas Dotzek.

For BEDAT & Co GENEVE’s. this partnership represents the perfect marriage of beauty and strength - BEDAT & Co GENEVE’s beautiful timepieces with Al-Futtaim’s retail strength. Headquartered in Dubai, Al-Futtaim Watches and Jewellery is part of Al-Futtaim Group consisting of more than 65 companies with operations in areas as diverse as real-estate, automotive, construction, electronics and commerce.

The Watch House is available on Level 1, Wafi Mall and can be reached on +971 4 3885235.