Dubai based ‘White Water PR' adopts the ‘pictorial' website format

The firm aims to redefine the art of ‘Corporate Storytelling’ in the Middle East

Dubai, May 28th, 2014: White Water PR, a Dubai based Public Relations agency, has launched its new website in the region to redefine the art of ‘corporate storytelling’. The website, ‘whitewaterpr.com’ is more pictorial in nature and the initial thoughts were inspired by the globally renowned ‘Snowfall’ format which was made popular by The New York Times. White Water PR’s website was designed by keeping the right balance between the images and the text, however it is more pictorial and less text heavy. White Water PR was launched during the peak of recession in 2008 and since then has consulted several globally renowned multinational and local brands.

“A picture is definitely worth more than a thousand words. As the new age corporate storytellers, we wanted to create a dynamic web presence for the agency. Our objective was to provide just the right amount of information in an interesting format and at the same time keep it simple. Buying a template from a vendor is easy but creating a website pixel by pixel is a different journey altogether. Today many of the PR industry websites are either outdated or they have loads of unwanted information. We want to clear the clutter and steer the industry forward and we believe that we have been successful in doing so by adopting this new style,” said Prem Ramachandran, Founder and Chief Storyteller at White Water Public Relations, Dubai.

The website contains engaging content which includes case studies, services, news and blogs apart from getting a peek into White Water PR’s company culture. The website is quite intuitive with just the right amount of information for the visitors and a user friendly experience to make browsing a pleasant experience for all visitors alike. 

The agency has managed global brands such as Chesterton, Dulsco, Johnson Controls, Decide Community and International Expo Consults among several other brands and personalities. White Water PR has also developed a strong affiliate network across Kuwait, Qatar, Bahrain, Oman, Saudi Arabia, Iraq, Morocco, Tunisia, Turkey and Egypt and through its international affiliates; the agency can reach out to any corner of the globe. 

“Your website is a work in progress and it has to be dynamic in nature and should absorb the changes taking place within the external environment. Our website has information on the brands that we have managed across different verticals that include - Hollywood celebrities to diesel engines to diabetes prevention campaigns. The website includes most of our work - since inception,” concluded Prem.