The Pinnacle of Classic Timekeeping
Mouawad, the luxury jeweler and watchmaker, never ceases to hypnotize its clients with artistic distinction and superb savoir-faire. The brand that has been manufacturing timepieces for 45 years under the label of Robergé, ventured in 2013 onto a new territory with the introduction of two watch collections carrying its distinct Mouawad Genève signature, La Griffe for women and Grande Ellipse for men.
Carrying on the strategy that falls in line with the company's plan of becoming a mono brand, Mouawad's expert designers and watchmakers excelled yet again at crafting a new line of watches that blends timeless elegance with the essence of Swiss watchmaking traditions –La Classique.
Taking its design cues from classic simplicity, La Classique speaks of eternal sophistication, great attention to details, unparalleled manufacturing operations and high quality standards that are synonymous with Mouawad.
“La Classique, the third watch collection from Mouawad after La Griffe and Grand Ellipse, is a masterful blend of traditional Swiss precision and timeless style,” says Alain Mouawad, Co-Guardian of the brand. “There is a wide range of models at affordable prices available for customers who are looking to own a Mouawad Swiss made watch.”
Crafted from rose gold and steel, the four versions of La Classique - two for men and two for women - are available in an array of variations and at affordable price ranges starting at $3,150.
For her, the choice lies between the La Classique Lady brimming with graceful beauty or the La Classique Lady Attitude whose innate glamour is destined to place its wearer in the spotlight. For men, the La Classique Gent is a refined day-to-day watch, while the La Classique Gent GMT appeals to cosmopolitan globetrotters with its second time zone. In short, all models are destined to grace the wrists of men and women who appreciate the value of everlasting beauty.
Mouawad timepieces have always been the favored choice of celebrities including Ramy Ayach, Joe Achkar, Elham Chahine, Nadia El Gendy, Ghada Abdel Razek, Nicole Saba, Raya Abi Rached, May Ezzedine, Ward El Khal and of course the ‘Shining Sun' of the Arab music industry and the face of La Griffe watch collection, Najwa Karam.
About Mouawad
MOUAWAD – Enchanting customers with magnificent jewels and timepieces since 1890
Led by 4th generation Co-Guardians, Fred, Alain & Pascal Mouawad, and backed by more than a century of excellence in its field, Mouawad remains a family business built upon artistic excellence, superb craftsmanship, trust and relationships. Mouawad designs, manufactures and sells its own exclusive jewellery and timepiece collections ranging from boutique collections and Haute Joaillerie to magnificent bespoke masterpieces and objects of art. The Mouawad brand has penetrated continents across the world, while retaining its eminent position as jewelers to royalty, high society, celebrities and those that appreciate the finest standards of dazzling craftsmanship. The vision at Mouawad has always been to enchant and build lifelong relationships with customers by offering a wide range of jewels and timepieces for all occasions.
Diamond Manufacturing
In addition to its jewellery and timepiece design and production, Mouawad also manufactures rough diamonds as a Diamond Trading Company (DTC) Sightholder through its joint venture company, Premier Diamond Alliance.
Diamonds and gemology have always been a passion for the Mouawad's and besides being renowned for fine jewellery and timepieces, over the years the Mouawad family has acquired some of the largest and rarest diamonds in the world and many of these historic gems carry Mouawad as part of their designated name. The family's on-going support of the global industry through research and education led to third generation, Robert Mouawad, receiving a Lifetime Achievement Award from the Gemological Institute of America (GIA) and having the GIA campus named in his honor.
Guinness World Records
Mouawad has been honored by the Guinness World Records four times with their most recent award for the Mouawad L'Incomparable Diamond Necklace—the most valuable necklace in the world ($55M)—featuring the world's largest internally flawless diamond, the Incomparable diamond (407.48 carats). In 2010 Guinness awarded Mouawad for creating the most valuable handbag in the world—the Mouawad 1001 Nights Diamond Purse ($3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most luxurious and expensive piece of lingerie ever made ($11M), and in 1990 a GWR was awarded for the Mouawad Splendor—at the time, the most expensive single pear-shaped diamond in the world ($12.8M).
With brothers Fred Mouawad heading the diamond division, Alain, the watch division and Pascal, the retail division, each Co-Guardian brings his unique business acumen and creativity to the 123 year old brand with the mission of continuing the rich heritage of creating fine jewellery and timepiece collections—while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally.
www.mouawad.com
www.facebook.com/mouawad
|
RSS Feed 
