ISTANA to showcase international haute joaillerie at JWS 2014

A pool of couture jewellery brands to be presented in the exhibition

Dubai, UAE (March 13, 2014) – ISTANA, the renowned multi-brand jewellery retailer in the UAE, announces its participation in the annual International Jewellery and Watch Show (JWS) in Abu Dhabi, to present exclusive haute joaillerie brands from across the globe.

The International Jewellery and Watch Show (JWS) Abu Dhabi is an exclusive high-end jewellery and watch exhibition which brings together elite retailers and distributors from all over the world, and is aimed at the region’s most affluent consumers. JWS 2014 will take place from 13th to 17th March at ADNEC.

Known for its selection of international fine jewellery and timepiece brands, ISTANA will be presenting collections from around the world. ISTANA will showcase four haute joaillerie from Valenza, the jewellery capital of Italy, including Mattia Cielo, Staurino Fratelli, Mirco Visconti, and Lenti Villasco. Chantecler, which hailed from the island of Capri, Italy will also be presented under ISTANA.

Other fine jewellery to be housed by ISTANA are from Gaydamak, designed by Paris-born, London-based Katia and Sonia Gaydamak; famous antiquarian turned jewellery designer Sylvie Corbelin from Paris; Christian Bonja from Lebanon; and the heritage jeweller YEWN by Dickson Yewn from Hong Kong.

Exclusive jewellery pieces from ISTANA Private Collection will also be put on display during the exhibition.

Danny Mukhi, Managing Director, ISTANA UAE, commented: “JWS is an excellent platform for us to showcase fine craftsmanship and exquisite designs, as ISTANA is very keen on the quality of our every collection that we present in the UAE market. This year, we are very fortunate for the opportunity to showcase selected elite and exceptional brands from different parts of the world, which truly stand out and are all characterised by rare, ingenious and sophisticated fine art of jewellery making.”

ISTANA Jeweller’s retail stores in the UAE are located in Burjuman Centre and Gold Souk of The Dubai Mall. Visit their stand located at Booth No. F09, Hall 2 of the JWS 2014.

About ISTANA
ISTANA is a multi-branded jewellery retailer that hosts approximately 15 top-name brands and is constantly expanding its portfolio to bring something innovative to the Middle East, being as diverse as possible in the field of jewellery and timepieces. The Managing Director is Danny Mukhi. The products at ISTANA were created with the high quality standards and with some of the best materials available – highly valued diamonds and outstanding gems. Each of the products are wearable works of art that have been created by exceptional artists. ISTANA houses some of the most opulent jewellery and watch houses from across the globe, each with their distinct style, and of superb quality. The company aims to fulfill the needs of their clients by providing an assorted range of products with creative designs to suit different tastes, all the while by providing the best customer service that it can.