Dubai, United Arab Emirares (March, 2014): Petit Bateau, the renowned iconic French childhood brand founded in 1893 in Troyes, is delighted to introduce its Summer 2014 children collection across its two UAE stores. Petit Bateau UAE is operated in conjunction with Al Khayyat Investments (AKI), which operates the Middle East franchises of a number of brands in several industries.
Petit Bateau is all about its know-how, the quality of its fabrics, its cuts and finishing. It is also a state of mind which celebrates spontaneity, optimism and energy. This new collection pays tribute to the brand and radiates joie de vivre, under the summer sun. Inspired by Petit Bateau retro ranges, the discreet vintage details of this new collection place it within a modern and dynamic fashion context. The colours, which are fresh and drenched in light, work well together to create outfits which are harmonious, balanced and bursting with energy!
While the brand's DNA is still recognisable, a light breath of freedom can be perceived blowing through this sparkling and resolutely optimistic collection. As with most historic brands, the evolution of Petit Bateau is reliant on a delicate balance between old and new - holding on to the best of the past while creating something covetable for now. Petit Bateau is 50 per cent love and 50 per cent cotton.
Excite your children's fashion appetite this summer with Petit Bateau: the boat that rocked!
About Petit Bateau:
Petit Bateau is the favourite brand for comfort and cotton lovers from 0 to… 924 months. This French iconic label for pants and T-shirts has become the reference point for a multigenerational style, suiting babies, children and adults all over the world. It's beautiful and extremely soft materials added to its perfectly tailored shapes defy the seasons . A serene and outstanding fashion that resists the turmoil of time. The brand not only respects individuals but also respects the environment. It plays a role in every key moment of our life and reminds us of this part of childhood that made the grown-ups we are. In the U.A.E Petit Bateau is present in the Petit Bateau store at The Dubai Mall and as a concession in House of Fraser, World Trade Centre Mall.
http://www.petit-bateau.com/
About Al Khayyat Investments (AKI):
Al Khayyat Investments is a family-owned company based in UAE; AKI Retail is the retail arm of AKI operating the franchises of leading brands in Fashion & Lifestyle, Health & Beauty and Food & Beverage. AKI operates through a diversified group operation in various industries, across seven autonomous business units, each led by specialists in their fields - Retail, Healthcare, Consumer (FMCG), Contracting, Environmental Services, Automotive, and Strategic Investments. AKI continues to offer partners business solutions to match their aims, focusing on achieving and maintaining leadership market positions.
www.akigroup.com
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