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The award- winning brand expands to cater for TECOM's business community
Dubai, UAE, March 03 2014 – The award- winning brand, Seattle's Best Coffee, has opened up a new outlet in Grosvenor Business Tower, which is located in the city's TECOM district. The new facility takes the total number of Seattle's Best Coffee outlets in the emirate to 38, with the latest offering specially designed to cater for the area's business community as well as its residents.
“Seattle's Best Coffee is continuing with its expansion plans in Dubai by opening up a new outlet at Grosvenor Business Tower in TECOM, an important hub for business as well as an established residential area,” said Marwan Kandeel, Multi- Brand Manager at Cravia, the parent company of Cinnabon, Seattle's Best Coffee, Zaatar w Zeit (ZwZ) and The Steak Bar. “Because of the diverse customer demography of the area, we have ensured that we have met all expectations, whether we are serving customers who are relaxing in their own leisure time or whether we are hosting business professionals who are visiting the venue as a part of their working day,” he added.
Those who are looking for an informal environment to conduct business in will be well served at the new facility. The Grosvenor Business Tower Seattle's Best Coffee provides two meeting rooms that are perfect for presentations or entertaining clients in a neutral venue. High speed Internet access is also provided free for all customers.
The Grosvenor Business Tower Seattle's Best Coffee décor and furnishings follow the company's interior design philosophy of providing the most comfortable seating and tabling arrangement for the ultimate relaxing lounge experience. Customers preferring to grab a quick coffee on the move can take advantage of the special ‘pick and go' area, which minimises standing in queues through the use of separate delivery counters to optimise fast service.
“Seattle's Best Coffee is progressively improving its amenities to better meet the needs of all our customers – our new Grosvenor Business Tower outlet embodies this evolution. The TECOM area is well-developed and established, with a good mix of residential and business customers. Our latest offering provides a more choice, better service, more offerings and an enhanced overall experience,” added Kandeel.
About Seattle's Best Coffee®
The founders of Seattle's Best were early coffee pioneers who roasted the finest beans to achieve bold and full flavors that were also smooth and mellow. The award-winning brand was launched in 1968; and to this day provides a warm, inviting atmosphere for creating the perfect specialty coffee experience.
Since the opening of Seattle's Best Coffee in Abu Dhabi, July 2001, Cravia has successfully launched 13 more outlets with plans for further expansion. The amazing response to SBC in the UAE is a tribute to our commitment and marketing efforts, chiefly the highly successful program of promoting SBC products across all of our Cinnabon outlets.
Be it a combined outlet or an independent cafe, Cravia constantly makes the most of the environment dedicated to SBC, without compromising on the SBC franchise ideals.
About Cravia:
Since its inception in 2001, Cravia has steadily grown to become synonymous with good taste and world-class hospitality in the UAE. In over a decade of achievement, Cravia has managed to serve millions of customers with its much-loved franchises Cinnabon, Seattle's Best Coffee and Zaatar w Zeit, along with the company's own signature brand, The Steak Bar. This has been possible through the vision of Cravia's management team who have utilised their experiences and vision to transform the company into one of the fastest growing F&B organisations in the region. This was accomplished with the help of a carefully selected team of individuals who continue to infuse passion into every aspect of the business.
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