Shine bright with 2014 brightening immortelle!

The 2014 Brightening Immortelle ritual includes three new skincare products to help reduce the appearance of wrinkles, even out skin tone and illuminate the complexion. Dedicated to youthful, luminous skin; this ritual is now more complete than ever.

IMMORTELLE & BELLIS PERENNIS TWO FLOWERS OF LIGHT, DEDICATED TO YOUTHFUL SKIN

The Brightening Immortelle range combines Immortelle essential oil, which has exceptional anti-ageing properties, with brightening Bellis Perennis, to help keep skin youthful, radiant and even-toned.

• Organic immortelle essential oil from Corsica, with patented effectiveness, helps to smooth lines and wrinkles and firm the skin.*
• Bellis perennis, whose flower yields a brightening extract, gives the skin a texture that glows with youth.

BRIGHTENING ESSENCE WITH CORSICAN IMMORTELLE & BELLIS PERENNIS

The new Brightening Essence formula contains an even greater concentration of active molecules, for high-performance brightening and radiance-boosting action.

With its fresh, aqueous texture, this serum sinks effortlessly into the skin, helping to reveal its luminosity. By acting on pigmentation, it helps reduce and prevent the appearance of all types of dark spots*, for a more even-toned complexion.

Proven effectiveness on all types of dark spots*

• Reduction in the appearance of the surface area of dark spots– 41%**
• The complexion seems to light up IMMEDIATELY – 75%***
• The skin appears smoother WITH EVERY DAY– 91%***
• The complexion seems even-toned– 89%***

*Dark spots due to sun exposure and skin aging.
**Effectiveness test on 55 women after 8 weeks.
***In vivo test consumer test on 55 women for 8 weeks.

BRIGHT NEW IDEAS

Brightening Touch Targeted Corrector and Eye Care & Mask Duo Brightening Correction: two new skincare saviors you can slip into your handbag and use anytime, anywhere.

Brightening Touch Targeted Corrector

A lightweight, non-oily, tinted texture that blends seamlessly into the skin. This non-drying formula acts immediately to help reduce the appearance of all types of dark spots* and restore luminosity.**

Signs of fatigue fade away. Even dark spots seem to disappear. The complexion looks perfectly even, with the natural glow of youth.

With the stroke of a brush**

• Dark spots are concealed– 90%
• Areas of shadow and fatigue seems brighter– 89%

With every day**

• Dark spots appear visibly reduced– 84%
• The complexion glows with a new luminosity– 96%

*Dark spots due to sun exposure and skin aging.
**Consumer Test on 50 volunteers for 8 weeks.

Eye Care & Mask Duo Brightening Correction

This multi-purpose, triple action formula* can be used as a daily eye cream or an eye-contou mask. Its moisturizing gel-cream texture melts on the skin, helping to relax and soothe the eyes, while the metallic applicator gives an instant feeling of freshness. Areas of shadow are softened. The skin around the eyes look refreshed, radiant and rested.

Effectiveness Observed**

• Wrinkles and fine lines look smoothed– 98%
• Dark circles and puffiness appear corrected (dark circles caused by ageing, fatigue and stress)– 94%
• Dark spots appear reduced– 94%

*In vito test on the ingredient.
**In vivo test consumer test on 48 women for 8 weeks.

Available across the stores starting from March 23rd

BRIGHTENING IMMORTELLE RANGE 2014 PRICE LIST

BRIGHTENING SERUM 30ML – 325 AED; 329 SR; 325 QR; 25 KD; 33 BD; 142,000 LBP; 656 EGP; 64 JD
BRIGHTENING TOUCH CORRECTOR 1.8ML– 165 AED; 175 SR; 165 QR; 13 KD;  17 BD; 73,250 LBP; 339 EGP; 34 JD
BRIGHTENING EYE CARE 15ML– 89 AED; 95 SR; 89 QR; 7 KD; 9 BD; 37,750 LBP; 175 EGP; 18 JD