Mazola takes centre stage at Gulfood; networks with partners, distributors

Company hands over distributors’ awards at gala dinner

Mazola, one of the leading names in the regional food industry, held a special gala dinner for its partners and distributors on February 25 at the Palace Hotel in Dubai on the sidelines of its participation at Gulfood 2014 – the world’s largest annual food and hospitality show in Dubai.

During the dinner, Mr. Abdullah Binzagr, President of the company, handed over some awards, including the Best Distributor Award. The winners of the Mazola distributors’ awards included Al Seer trading “Oman”, George & Sami Khoury & Co “Jordan”, Binzagr Company “KSA” and Raad Trading “Kuwait”.

Mazola’s participation at Gulfood included a detailed review and interaction with its partners and distributors, aimed at shaping the future roadmap in the region. Through this endeavour, the company aims to further leverage the reputation of its products and identify potential customers.

Simon Gottfried, Vice President of Basateen Foods Saudi Arabia – the manufacturers of Mazola products in the region, said: “Gulfood was a great opportunity for us to network with our partners across the region. We have achieved phenomenal growth in our sales and distribution network, and Gulfood gave us a unique chance to network with all partners on one platform. We are thankful for the support of our partners in our impressive growth.”

Basateen Foods Saudi Arabia recently announced the completion of the new state-of-the-art, multi-million dollar plant expansion in the country. The investment reflects the company’s commitment and strategy to produce increased volumes of Mazola products to meet the increasing brand share, product development and geographic expansion.

The five day Gulfood was held between February 23 and 27, 2014 at the Dubai World Trade Centre (DWTC), bringing together over 4,500 exhibitors and included 120 country pavilions.