The Dubai Mall New Location Launch & Spring 2014 Campaign

Dubai, February 2014 – Garage is proud to announce the official unveiling of its brand new concept International Flagship Store next to the famous Dubai Aquarium and Underwater Zoo in the prestigious Dubai Mall. With over 65 million visitors annually and over 1200 stores covering more than 12 million total square feet, The Dubai Mall is an attraction unto itself!

Garage’s fresh Spring 2014 collection is now in store! After a memorable photo shoot in Turks and Caicos, the impact of spring is sure to be felt at Garage this season! With a vibrant, colorful and bold collection, the Garage customer will find all that she needs to get noticed!

From soft floral prints to neon colors to the ‘Americana’ rebel look, the design team was inspired by the runway, street style and global trends for 2014. Spring brings warmer weather and, most importantly, Spring Break! As Garage’s campaign photos prove, there are no limits this spring... it's time to let loose and have fun!

Cropped tops, printed leggings, graphic tees, and lightweight parkas are among the spring collection's key items. Always a denim destination, Garage will introduce exciting new styles like the ultra sexy, high waist roller jeggings, and the loose, casual fit festival shorts.

About Group Dynamite

Group Dynamite, a Montreal based company with two brands at the heart of its success, operates more than 300 stores in Canada and worldwide and employs close to 5,000 people. The Company creates, designs, markets and distributes a constantly evolving edited fashion collection to a large network of Garage and Dynamite retail stores. The company’s core strength is rooted in a solid understanding of its customers.

About Apparel Group

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 850 stores, employing 8,000 multicultural staff covering four continents.

The Dubai-based multi-retail conglomerate that began with just one brand in 1996, is now aiming to have 1,200 stores by 2015. Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Czech Republic, Hungary, Pakistan, Egypt and Philippines

Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Aeropostale, Aldo, Charles & Keith, Nine West, The Children’s Place, Tim Hortons, Tommy Hilfiger, to name a few.

The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception 14 years ago. www.appareluae.com