Best Foods to showcase its eclectic portfolio at Gulfood 2014

Best Food is amongst the largest rice company in India. The company has moved away from the traditional approach of focusing on rice varieties to a consumer centric approach. They have segmented the market along the demographic lines and have products for each economic segment. This has received a tremendous response and with a short-span of the launch the products are available across 200 cities and are amongst the top recalled rice brands. The consumers love it for its unique packaging and consistent quality. The company in its endeavor of being close to the consumer and markets both in India and globally is now participating in the Gulf Food where it is expecting and has active interest from over 100 buyers.

Best foods, The company is an integrated player of rice, health & wellness products, ready to eat meals and ready to cook pastes & sauces. Speaking about the company’s participation in Gulfood 2014, Dr. Aayushman Gupta, Chief Executive Officer, Best Foods Limited said, “Gulf Food fair has always been an enriching experience. We not only get an opportunity to interact with the industry and our partners, but also showcase our portfolio and distinctiveness to a diverse group of participants, who have always accepted and appreciated our innovations. We eagerly look forward to exhibiting and attending this major event.”

Gulfood is the biggest annual food and hospitality show in the world. Established for over 26 years, it has a well-earned reputation amongst exporters for delivering spectacular returns on investments. For businesses seeking new opportunities in the Middle East, Africa and South Asia, Gulfood provides an excellent trade and sourcing platform, where international flavors find world-class business. Gulfood has extended the duration for 2014 event by a day observing the growing list and needs of their exhibitors.

About Best Foods Ltd

Best Foods Limited is one of the fastest growing and amongst the largest rice companies in India. The company is an integrated player of rice, health and wellness products and recently ventured into the ready to eat meals and ready to cook foods segment. With one of the most extensive client base in the export market, Best Foods has been awarded  the APEDA Golden Trophy for being the largest exporter of Basmati Rice in the year 2010-11 & the Silver Trophy for being the second highest exporter for the years 2007-08, 2008-2009 and 2009-10. The company also enjoys the status of being a Star Export House. All plant facilities located at Karnal are HACCP, BRC and ISO 22000 certified. Best Foods is the most penetrated brand and is available in more than 2000 modern retail format (MRF) in 200+ cities and has 38 exclusive stores across Delhi/NCR.