Olay White Radiance Ultra UV Blocker SPF50 – blocks up to 98% of sun's damaging rays.

Dubai, UAE, February 2014: Olay, the World’s Number One Facial Skincare Brand** is proud to announce the launch of the latest addition to Olay’s high-science White Radiance fairness and anti-ageing boutique: Olay White Radiance Ultra UV Blocker SPF50.

NEW Olay White Radiance Ultra UV Blocker SPF50 contains a powerful combination of five sunscreen actives that help block out up to 98% of harmful UVA and UVB rays to give you radiant, fair and young-looking skin at the cellular level* - and offers the highest UV protection in the Olay range.  NEW Olay White Radiance Ultra UV Blocker with SPF50 has been designed as the important final step in the  daily fairness and anti-ageing skincare regime.

Dr Dinah Sabih, Olay Dermatologist and expert  spoke of importance of protection of skin against UVA/UVB skin “According to the experts at Olay, up to 80% of our skin’s appearance can be influenced by sun exposure; it’s the primary factor behind signs of premature skin-ageing such as fine lines and wrinkles.  This means that effective UVA/UVB protection against the sun’s damaging rays is key to the success of any fairness and anti-ageing skincare regime.”

Olay White Radiance uses revolutionary CelLucent technology to achieve true whitening at a cellular level.  This advanced whitening technology combined with a special blend of natural extracts and active formulas works in synergy to penetrate deep down into eight surface cell layers to help revitalise, hydrate and promote natural fairness for your skin.  Olay White Radiance has been designed as a simple-to-follow daily skincare regimen with everything you need to achieve radiant fairness - use Intensive Fairness Serum followed by Ultra UV Blocker with SPF50 by day, and Intensive Fairness Cream at night.

*Epidermal layer only

Available at leading retailers nationwide at 50 ml, with the following RRP*:

• UAE: 69 AED
• KSA: 69 SR

*Pricing is at the sole discretion of the retailer