Reel Cinemas celebrates 4 years of world-class cinema experience, welcoming over 9 million visitors

• 22-screen megaplex at The Dubai Mall hosts over 2.6 million visitors in 2013
• Premier boutique 6-screen cineplex at Dubai Marina Mall records more than 325,000 visitors this year

Dubai, UAE; December 29, 2013: Reel Cinemas, the leading entertainment destination in the UAE, managed by Emaar Retail in The Dubai Mall and Dubai Marina Mall, have recorded an impressive 9 million visitors to date.

Marking four years since the opening of its flagship megaplex in The Dubai Mall, Reel Cinemas has redefined the cinema experience in Dubai and set new standards in the region with its unsurpassed and unique ultra-luxurious offers and services, premium locations, high-end audio-visual technologies, ergonomic seating, and innovative lifestyle choices.

The 22-screen megaplex at The Dubai Mall, the largest of its kind in the region, welcomed over 2.6 million cine-goers in 2013, marking a solid 25 per cent growth in audience turnout compared with 2012. Dubai's first premier boutique cinema, the 6-screen Reel Cinemas cineplex at Dubai Marina Mall, has welcomed over 1 million visitors to date, including some 325,000 visitors this year.

Maitha Al Dossari, Chief Operating Officer of Emaar Retail LLC, said: “The film sector is an important contributor to the entertainment industry of the UAE and the robust growth in audience turnout at Reel Cinemas underlines the clear differential we have set in terms of setting industry benchmarks.

“Today, Reel Cinemas enjoys 22 per cent market share, a clear testament to the growth we have achieve in a short span of time. Our recent enhancements at Dubai Marina Mall's premier boutique cinema and The Dubai Mall Platinum Movie Suites are direct contributors to achieving this success in such a short span of time.

“We will continue to focus on sustaining the trend by bringing the newest cinemas to audiences, innovating on our luxury range of products and services and enhancing our visitor's experiences.”

Reel Cinemas at The Dubai Mall is one of the most popular and fastest-growing entertainment destinations in the city, with the high-end cinema halls highlighted by state-of-the-art audio-visual capabilities. With a seating capacity of 2,800, it also brings innovative concepts such as The Picturehouse, dedicated to arthouse movies, and Platinum Movie Suites, the ultra-luxury cinema experience.

The Platinum Movie Suites has redefined the cinema experience by offering the ultimate in cinema luxury. The venue offers moviegoers an incomparable experience allowing access to a private lounge, personalised ushering into the theatre, sizeable leather reclining chairs and personal butler services. Recently, led by growing popularity, the premium venue enhanced its menu with freshly prepared dishes based on recipes by the chefs of The Address Dubai Mall.

Reel Cinemas at Dubai Marina Mall is the UAE's first boutique Cineplex ‘Premier' and offers unprecedented levels of luxury. Offering a Business Class experience, Dubai Marina Mall is the ultimate destination for moviegoers in New Dubai. 

Emaar Retail LLC is developing a portfolio of brands in key growth markets and strategically building new alliances, joint ventures, franchises, and licenses for the mall developments of Emaar. The company also manages Dubai Aquarium & Underwater Zoo, featuring thousands of aquatic animals; the Olympic-size Dubai Ice Rink; the Middle East's largest and first of its kind indoor theme park – SEGA Republic; KidZania®, the children's award-winning edutainment centre – all in The Dubai Mall; and the SEGA Republic Game Zone in Dubai Marina Mall.