Al Mazrooei chairs Dubai PR firm

Dubai, UAE: 20 October 2013 — iNTELLIGENT PR & COMMUNICATIONS (iPRC), a Dubai-based boutique public relations and social media communications firm specializing in multi-channel, business-driven programs for a wide range of industries, today announced that Mohamed Hilal Al Marooei has been named chairman of iPRC.

Mohamed Hilal Al Mazrooei's critical role in his remarkable journey as a business icon in the UAE reaches far beyond simply his prowess, primarily because of his outstanding business skills and careful image cultivation.

Overtime, he has played leadership roles across most dynamic and diverse industries in the UAE and across the world.

“We work tirelessly at iPRC to provide clients with world-class people who deliver innovative ideas and measurable results every day. It is an incredibly exciting time for having iPRC as part of our group of companies,” said Mr. Mazrooei. “As we continue to both grow our business and invest in communications industry, I can't wait to partner with impressive global team as we bring meaningful results to our clients.”

Mohamed's extensive experience into handling diversified business stems from time spent from 1990 – 1995 at California State University, where he earned a Bachelor of Arts Degree and later received B.A. in Business Administration. Thus, his exposure to a volume of deal flows, supported by strong relationships within the broader network of local industries within the UAE, and an ability to ‘go deep' in terms of concentrated research and analysis, distinguishes him from their competitors.

He has also held various senior roles at firms including Abu Dhabi Securities Market, Dubai Chamber of Commerce & Industry and Emirates Abela & Company (Emirates in Flight Catering). He held the Senior Manager Commercial at JAFZA International, as well as the Marketing Manager of Smart Innovation Center (Associate with Zayed University & IBM).  Mohamed has also been an active member and awardee of the Mohammed Bin Rashid Establishment for Young Business Leaders – a government initiative that recognizes individuals and organizations for supporting UAE entrepreneurs. As part of his commitment to corporate social responsibility, Mohamed also actively fulfils his humanitarian duty to where he lends support to Handicaps Welfare Association and extends to scholarship programs and cash donations to help alleviate poverty.

While Mohamed has become tremendously successful and extremely wealthy, he still demonstrates humility just like any other ordinary local men making his way in a society on his own terms - providing an example for all with his image in a positive manner.

Mohamed believed in a life of simplicity and self-sufficiency. He lived a well-organized lifestyle, advocating through his efficient and pro-active business-mindedness. He has been able to capitalize his image in a way that he controls it. “Watching my steps and don't go beyond the law while keeping myself limited,” Mohamed says.

He has a deep love for his family and would do anything for them. His appreciation for the small things in life is unparalleled. He holds his family together and values education, entrepreneurship, a hard work ethic and excellence.