ikoo Premium launched; set to provide major boost to advertising, brand engagement in the region

Reinforcing is commitment to innovation, ikoo – the integrated digital marketing solution provider with the largest reach across the Middle East and North Africa [MENA] region, has announced the launch of ikoo Premium, the hi-end advertising solutions that extend higher brand awareness and better Return on Investments on advertising.

Part of ikoo's efforts to unveil new, innovative and locally adapted products in the regional market, the new ikoo Premium solutions associate with premium sites which offer high quality content, and generate higher traffic from the right audience as also extends better site layout, navigation and user experience.

ikoo Premium is expected to result in higher brand engagement and awareness which could translate in heightened purchase intent or acquisition for the brands. This is an effective tool for brands that are looking to create connections with their target consumers and looking to drive impact through an innovative format.

ikoo Premium has a strong focus on design and innovation which mirrors its key attributes of performance and achieving the best results. The launch comes close on the heels of ikoo launching its Video content which is fast emerging as a serious contender for online advertisement budgets across the region.

Wisam Edgheim, Director – Video & Premium Reach at ikoo, said: “Display advertising has been the driving force behind digital reach – it started in 1994 with simple banner placements. Since then there hasn't been much change in the concept. Although the format, placement, creativity & technology did change, the concept of display remained the same. Advertisers nowadays are looking for better metrics, higher CTR, engagement, and conversion rate. With the continuous evolution of the Internet, publishers are becoming more aware of their audience and their needs.”

He added: “Publishers started to offer specialized content focused on certain audience requirements to drive quality traffic. Advertisers realized that there is an opportunity to reach this premium audience through sponsorships, creative executions and take over experiences which yield better results.”

Among the varied benefits, ikoo Premium also leads higher brand visibility in an exclusive and effective way, provides association with premium brands which generates high quality exposure for advertisers' brands, and offers reach to effective audience that engage with premium brands. Naturally, this could reflect in higher return on investments due to greater brand visibility.

ikoo's partners offering ikoo Premium include www.alwantan.com.sa, www.alaan.tv, www.m3com.com.sa and www.voxcinemas.com. More partners are expected to be added shortly

The new initiative also helps in highlighting ikoo's commitment to innovation, as also shedding light on its expansion and growth strategy. The launch of ikoo Premium is expected to go a long way in reinforcing its market leadership across the region and beyond. ikoo also announced plans to explore new markets and unveil new initiatives soon.