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Fashion Forward Season Two, taking place from 15th-18th October, will welcome over 20 designers from across the region, showing couture pieces as well as ready-to-wear. Readers can visit the website for more updates www.fashionforward.ae Among the new design talents showing at Fashion Forward Season Two: Aziz Humaid - The young Saudi designer uses minimalistic and monochromatic design with strong silhouettes and asymmetrical lines. The womenswear label aims to fight against the decadently superficial, and revolutionise fashion in the Kingdom. Charbel Zoe - Lebanese couture designer, Charbel Zoe,was honored to be the winner of 'International fashion designer of the year 2013 ' at Miami Fashion week. He creates intricately embellished evening gowns, and his designs are worn by a host of prominent Middle Eastern celebrities.
www.charbelzoe.com
Endemage – Omani sisters, Nadia and Lubna created Endemage, meaning “the merging of two” in 2010.The brand incorporates ultra-feminine dresses, billowy evening gowns and Arabic-infused styles, drawing inspiration from traditional Omani designs. www.endemage.com
GISELLAblu- British/Australian Sacha Plumbridge and British born Nana Agyeman form Dubai based label GISELLAblu - creating unique embellished evening dresses made from Italian silk and punctuated with sequins and crystals.
www.gisellablu.com Hema Kaul - A graduate of National Institute of Fashion Technology in India. Her design is inspired by all things vintage, recreating the magic of the 50s, 60s and 70s. Every design focuses on flattering a woman's body and thoughtful design clothing that every body type can wear. http://hemakaul.com/about/ House of Fatam – The House of Fatam or HOF was created by three Emirati sisters based between Dubai and Abu Dhabi: Lamya, Shaima and Fatma Gargash. The brand shows colourful and modern takes on classic Arab garments. www.houseoffatam.com
Madiyah Al Sharqi – Sheikha Madiyah Al Sharqi is the daughter of the Ruler of Fujairah, HH Sheikh Hamad bin Mohammed Al Sharqi. Al Sharqi offers effortless eveningwear with an updated edge, evolving the traditional vision of elegance. www.madiyahalsharqi.com
Reem Al Kanhal- The young Saudi designer creates distinctive ready to wear pieces with an eclectic and androgynous feel. Reem's passion for fashion is clear through her unique designs, characterised by her developed prints and row cuts. www.rk-designs.com/en/ TALLER MARMO- Dubai based womenswear brand founded in 2013 by designers Riccardo Audisio and Yago Goicoechea. Named after “Taller” the Spanish word for manual work, the laboratory, the artisan, the authenticity of the handcraft and “Marmo” is the Italian word for marble, fine material and Italian excellence that metaphorically refers to luxury, exoticism, decadence and tradition.
http://www.tallermarmo.com/
Complementing these new shows, and building on their phenomenal success from Season One are these 13 celebrated designers, with more to be announced in the coming weeks: Amato – Since 2002, Dubai-based Furne One has been creating innovative pieces of couture, loved by his international clientele and celebrities alike. In keeping with couture traditions, Amato textures its own fabrics, fashioning lavish materials adorned with rare embellishment techniques. www.amatohautecouture.com
Amira Haroon - Of Pakistani origin, but raised in the Middle East, Amira set up her label in 2009, her pieces employ luxe fabrics, laces and detailed hand- embellishments utilising fine and age-old craftsmanship from the region. The result is a part vintage and part luxe-bohemian silhouette. www.amiraharoon.com
Dima Ayad - Dima Ayad launched her unique brand of eveningwear in 2010.The Lebanese designer strives to provide women with ‘fashion that makes you feel good' – stylish, sophisticated and stunning dresses with a ‘wear-and-go' philosophy that accentuate and celebrate their bodies, no matter what shape or size.www.dimaayad.com Dina Jsr - Lebanese by origin, Dina Jsr was raised in Saudi Arabia. Her designs include cocktail and evening dresses celebrating grace and style and Dina Jsr's collections tend to be inspired by fine lines and geometric architecture. www.dinajsr.com The Emperor 1688- Offering stand-out luxury and bespoke menswear, The Emperor 1688 is the concept of three Iranian brothers who set up the label in 2007. Their collections combine exquisite tailoring, with regal prints and classic cuts made of the finest European fabrics. www.theemperor1688.com Essa- Of Indian origin, but of Arab sensibilities, Essa's designs consistently try to weave together the traditional and the modern by relying on materials and prints that have iconic cuts and are universally flattering, creating extraordinary, colourful and contemporary ready to wear pieces. Ezra- For over a decade, Dubai-based, Filipino designer Ezra has been producing exquisitely- made, extravagant couture, establishing his brand as synonymous to elegance and beauty. www.ezrafashiondesign.com Kage - Childhood friends Arwa Abdelhadi and Basma Abu Ghazaleh created their label in 2009, offering playful and chic contemporary womenswear. Kage mixes Lace, velvet, furs, luxurious tweeds and metallic embellishments in their fun, stylish ready to wear pieces. www.bykage.com Starch- Three Lebanese designers Hussein Bazaza, Bashar Assaf, and Lara Khoury present their collections under Rabih Kayrouz's mentorship. Before studying fashion design in Esmod, Hussein Bazaza experimented in many artistic fields including illustration, photography and artistic direction. Bashar Assaf is a Lebanese fashion designer currently based in Beirut. The signature behind his label is its ability to challenge the female body with brave geometry complimented with sensibility to material and craftsmanship. Lara Khoury, launched her label, Lara, in 2010. She makes her Fashion Forward debut this October.
http://www.starchfoundation.org/ Tahir Sultan – Tahir Sultan is half Kuwaiti and half Indian. He learnt his trade whilst interning for the likes of John Galliano and Alexander McQueen, and subsequently launched his eponymous label. His luxurious womenswear designs are stocked in Dubai, India, the UK and worldwide. http://www.tahirsultan.com/ Toujouri- Doha-based designer Lama El-Moatassem launched Toujouri in 2009. Each collection translates effortlessly for any glamorous occasion whether evening, cocktail or red carpet. Draping and structure are signature designs for Toujouri evening wear, and contrast the billowing fun of kaftans. www.toujouri.com Zayan The Label- Lebanese designer Zayan Ghandour's girly, contemporary and luxury ready-to-wear designs use premium silks and crochet knit fabrics, in vivid colours and innovative billowing silhouettes. www.zayan.com In addition to the catwalk presentations, guests at Fashion Forward Season Two will be treated to The Garden – a carefully curated selection of over 40 accessory designers who will display an eclectic mix of bags, accessories, home ware and jewellery which will all be available for purchase. The Fashion Forward team hand-picked these designers from across Egypt, Lebanon, Jordan, Saudi, the UAE and with some even making the journey from the United States.
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