BRAND KNEW September edition talks about purpose driven marketing for brands!

ISD Global the Dubai based New Age Brand Marketing consultancy has released the September edition of its magazine on brands and branding Brand Knew. The issue can be accessed and downloaded free from http://brandknew.groupisd.com . Brand Knew is published as a monthly digital publication and provides a holistic perspective on the world of brands and branding. There is also a print edition for connoisseurs who still prefer the print medium vis a vis its fast emerging popular digital cousin. Brand Knew reaches out a vast multitude of readers most prominent among them being business owners, entrepreneurs, CEOs, Brand & Marketing Heads, Ad Agency professionals and last but not in the least students of Marketing & Advertising. With a content profile that is global yet locally relevant and features that walk the talk, Brand Knew offers a non perishable compendium of distilled branding intelligence that can be migrated to action by the marketing and branding fraternity. “Brands like Audi, DHL, Lexus, Nivea, MasterCard, Samsung, Visa, Lipton, Canon etc are finding Brand Knew a very conducive eco system to be present in and engage with relevant profile of customers who are discerning, progressive and have the purchasing capability & intent. The ability to share, interact and go further than the existing content to know more especially in the case of the digital edition makes the user experience very immersive and truly 360,” remarked Suresh Dinakaran, Group CEO ISD Global & Managing Editor, Brand Knew. “The present issue of Brand Knew has some really significant content. We cover Nokia and its migration to being a challenger brand. There is Al Ries feature on how Celebrity obsession has overtaken marketing. For all those brand marketers missing the point, there is a very interesting article on Purpose Driven Marketing and the feature on the duo behind the graphic design wizardry of the Harry Potter series.

There is lots more in this issue and its an eclectic mix. For all those wanting to download free the previous editions of Brand Knew, they can log onto www.branmdknewmag.com ”, avered Andre Van Helsdingen, Associate: Brand Success, ISD Global, the publishers of Brand Knew. ISD Global is a new age Dubai based brand marketing consultancy offering future ready, innovation embedded, disruptively relevant and compellingly customer engaging creative communication and advertising solutions to brands in multiple markets across categories including FMCG, Automotive, Travel & Tourism, Retail, Education, Hospitality, Real Estate, F&B, Lifestyle & Luxury, Banks & Financial Institutions, Technology, Healthcare, Services etc. They pride themselves in being an ideas company- Ideas that work, ideas that stimulate, ideas that inspire and ideas that bring investors in the form of consumers, stakeholders etc to the brands they work with. A preview of their communication showcase can be had from www.groupisd.com and an understanding of their philosophy can be accessed from this video link http://bit.ly/z1ZqiG. If you are on the lookout to launch a brand or build a brand or even to rejuvenate a fatigued brand, ISD Global are the go to entity to do precisely that. You can reach them on info@groupisd.com