Charmin Provides Relief to Tailgaters at Football Season Opener

Stacy Keibler Helps Charmin Deliver Upscale Restrooms to Tailgaters in Denver

CINCINNATI--(BUSINESS WIRE)--It's the dawning of a new tailgating age as Charmin toilet paper teams up with the Denver Broncos and Baltimore Ravens to kick off the 2013 football season in style. Charmin is kicking off the Charmin Relief Project, a program designed to bring consumers better bathroom experiences when they are away from home, starting by bringing state-of-the-art restrooms to Denver, when the Denver Broncos host the Super Bowl XLVII Champions, the Baltimore Ravens.

With the launch of the NFL football season, fans around the country are eagerly anticipating the first day back at the stadium, complete with tailgates, great food and drinks, and friends. While tailgating is a big part of fans' football experience, it also brings along the inevitable trips to portable potties. This year, Charmin is putting a fresh spin on the standard tailgate bathroom experience, delivering upscale restrooms to football fanatics at tailgates across the country.

The Charmin Relief Project will kick-off in Denver, continue on to three other stadiums, providing approximately 20 clean and fresh-smelling portable restrooms to football's biggest fans, then continue beyond football and tailgating season to surprise and delight consumers throughout the year. This fall, tailgaters at four NFL games will be invited to enjoy an upscale bathroom experience outfitted with attendants to ensure each and every Charmin restroom visit is as great as the first.

“At Charmin we believe every trip to the bathroom should be something to enjoy,” said Janette Yauch, Charmin Brand Manager at P&G. “The Charmin Tailgating-Potties provide our version of a bathroom experience touchdown – providing soft, perfect relief when fans need it most.”

In addition to creating a far better restroom experience, Charmin will provide interactive games and activities to help fans make the most of their tailgate. Visitors to the Charmin End Zone will also be invited to win fun, Charmin-themed prizes (coupons, seat cushions, etc.).

Joining the team this year will be actress, TV host, former NFL cheerleader and life-long football fan, Stacy Keibler.

“I've been a football fan my entire life and I love to tailgate before the games,” said Charmin spokesperson, Stacy Keibler. “I'm very excited to partner with Charmin on their efforts to provide a better bathroom experience to football fans!”

The former Baltimore Ravens cheerleader dedicates much of her time to causes and topics related to health and fitness, sitting on the advisory board of After-School All-Stars, a program that provides after-school programs such as academic support, enrichment opportunities and health & fitness activities for children in need.

Charmin is part of P&G's overall sponsorship of the NFL that includes Gillette, Head & Shoulders, Old Spice, Duracell, Vicks, Tide, and COVERGIRL.

To learn more about Charmin, visit Facebook.com/Charmin or @Charmin.