‘SoPritti Presents Araaish' Launches for Third Year in a Row, With Bigger Names and More Fashion

Dubai, UAE – August 2013: SoPritti, an initiative that brings fashion-lead events to the UAE, has announced the return of ‘SoPritti presents Araaish', for the third year in a row. The ‘SoPritti presents Araaish' is a one-day exhibition that aims to bring together fashion and art, supported by Emirates NBD. The event is set to take place on Saturday, September 21st, 2013 at the Murooj Rotana (Al Yasat ballroom), and will bring together some of the most renowned designers.

Some of the biggest designer names set to premiere their work at the exhibition are Neeta Lulla, Surily Goel, Ana Singh and Gita Chopra. For the first time in the Middle East, this exhibition will not be limited to women's fashion only, as designer such as Vikram Phadnis, Akshay Wadhwa, Rimple & Harprit Narula, Krishna Mehta and Studio Sajid showcase menswear as well.

For the past two years, ‘SoPritti Presents Araaish' has been well received by the fashion community in the UAE. The event, which aims to give fashion lovers an exclusive chance to purchase the latest collections in clothing and jewelry from exclusive designers, has been attended by the country's elite socialites.

Pritti Nanda, Founder and Chief Organizer of SoPritti said, “SoPritti Presents Araaish has been a success for the past two years, and it is my delight to organize this event for the third year in a row. What this event does, by bringing together the most exclusive designers to Dubai for a good cause, is an unprecedented move. This event guarantees to be bigger and better than the last, offering a diverse range of even more high-fashion together with modern art that has not been seen before.”

The one-day exhibition is in partnership with India based Events Organiser, Araaish, which has hosted some of the biggest celebrity names in India at its events. Through the SoPritti exhibition, Araaish hopes, not only to showcase talent from the sub-continent, but also to raise awareness about its fundraising arm, PRIDE India.

This year's exhibitors include Neeta Lulla and Surily Goel, Krishna Mehta and Shehla Khan, Vikram Phadnis, Mana Shetty, Zooni, Ana Singh,  Hauz Khas, Rimple & Harpreet  Narula, Sonia Mahajan, Pallavi Jaipur, Rhea Bhittar, Tamanna Kapoor, Sonalli Gupta, Aquamarine, Gita Chopra, Zanaa Couture,  Amberr, Palanquine, Leena Tahira, Preeti S. Kapoor, Monica Bhayani, Nikki (Azulli), Amara, Parmeet  Mehra, Gypsy  Mahajan, Babita Malkani, Akshay Wadhwa,  Anu Chadha, Rumours, Moksh Jewellery, Caselan Linen, and  Art by Reema.