Madi International steps up to establish trendsetting Salons in the GCC Through the creativity of Sebastian Professional

Madi International steps up to establish trendsetting Salons in the GCC Through the creativity of Sebastian Professional Madi International – one of the Middle East's leading distributors of internationally reputed professional beauty brands – demonstrates once again its commitment to bringing the latest beauty and styling innovations into the salons in the G.C.C. Sebastian Professional is known for being an innovation-Leader for 35 years in creative hairstyling and products, and is one of the many premium styling brands championed by Madi International in the Middle East. The philosophies of Madi International and Sebastian Professional intersect in how both brands give maximum care and attention to their clients and their keen pursuit of new trends. These philosophies were put to practice recently when Madi International orchestrated a visit of one of its clients to Sao Paolo. The main purpose of the visit was to give a selected representative from the client's side a chance to train on the products of Sebastian Professional. Mr Mohammed Madi, President of Madi International Group, said: “As part of our continuous efforts to keep our clients updated on the latest technologies and innovation of the brands we represent, we were glad to send our Sebastian Advocate from Y12 Salon in the UAE to Sao Paolo for another special training by Sebastian Professional.” “We seek to nurture our clients' abilities to become the trendsetters of style in their markets” added Mr. Madi. It is worth, noting that Madi International is continuously taking initiatives to upgrade and elevate the beauty and hair care sectors in the Middle East region in general and the UAE in particular.